A Creative HEAD shoot in partnership with Diva Pro Styling
Each hair stylist has their own little idiosyncrasies when it comes to styling techniques. Give each stylist a brief, with the same tools, and each one will deliver something completely different… so, that’s what we did. Creative HEAD, in partnership with Diva Pro Styling, assembled Rebecca Jacques, Birte Klintworth and Giuseppe Stelitano and gave each their own brief – challenging them to bring concepts to life on three different heads of hair, all helped to life by the breadth of Diva Pro Styling tools in their kit bags, including the new range of Diva Atmos Professional Stylers.
These briefs were set within the prism of S/S25 runway trends. Think Chloë, a fashion house that often sees its show models sporting ‘undone’ hair, but sending their looks down the S/S25 catwalk noticeably more dressed and ‘done’. From celebrity looks to client requests, there’s a noticeable return to hair that looks styled. And this is the season to try something fresh – from festivals to summer parties, events to holiday hair, we’ve pushed our stylists to the ‘finish’ line to create wearable looks with an editorial vibe that clients will covet.
For a few years, beauty trends have shied away from anything that looked like you made a real effort. Slowly, we’ve seen a return to hair that looks ‘done’. From Sabrina Carpenter to the wives of Capitol Hill, big hair is BACK. It’s blown out, it’s bouncy and it’s bringing us back to the ‘90s… Giuseppe Stelitano has embraced the big brief and delivered to the max.
For a few years, beauty trends have shied away from anything that looked like you made a real effort. Slowly, we’ve seen a return to hair that looks ‘done’. From Sabrina Carpenter to the wives of Capitol Hill, big hair is BACK. It’s blown out, it’s bouncy and it’s bringing us back to the ‘90s… Giuseppe Stelitano has embraced the big brief and delivered to the max.
The Look: Hair was prepped with mousse and blasted dry using the Diva Professional Atmos 2 Atom Hair Dryer. Then section by section, Giuseppe used the Digital Crimper from the root to the nape to set in that texture he needed for the final updo. Once done, he brushed through, shaped then twisted hair in pieces before pinning. Using the new Atmos Professional 13mm Super Slim Styler, he straightened small sections to create a windblown effect (“I can go literally to the edge, tapping at the ends and bending over at the root”).
The Trick: “Because I need the volume, especially on the top, I use the Digital Crimper vertically and kept going upwards,” says Giuseppe. “You’re almost directing the roots as well.”
The Tools: Diva Professional Atmos 2 Atom Hair Dryer; Digital Crimper
The Look: This is almost an undone updo, a little messy but elevated. Giuseppe started by gently stretching out Rubi’s curls using the Atmos 2 Atom Hair Dryer and his fingers. Then he added a couple of donuts on the top of the head to build the hair up. After brushing the hair, around the hairline, he went in with the new Atmos Professional 13mm Super Slim Styler to create a soft wave. He then switched to the 25mm Standard Styler, where there was more hair to manage. Visually building up the hair and to add definition, he used the 19mm Digital Tong on selected areas on top and through the front sections.
The Trick: “I use the Atmos Professional Styler almost for backcombing, on a lower heat,” says Giuseppe. “I use it at the end, to finish the look – pulling down, so it almost locks in a nice, soft flatness.”
The Tools: Diva Professional Atmos 2 Atom Hair Dryer; Atmos Professional 13mm Super Slim Styler; Atmos Professional 25mm Standard Styler; 19mm Digital Tong
The Look: We’re donning the red swimsuit and heading back to the ‘90s for this one, as Giuseppe found inspiration in the iconic blonde waves of Pamela Anderson. Using the Atmos 2 Ultra Hair Dryer with a nozzle (“The Ultra has a bit more power”) he blow-dried section by section with a round brush, drying any product – he used thickening spray – from roots to ends. He then turned to the new Atmos Professional 25mm Standard Styler, taking sections (not too big) and creating a glamorous blow dry. Finally, fixing the diffuser to the dryer, he diffused the hair lightly on a cold setting before finishing with the Atmos Professional 25mm Standard Styler – again through the front, adding a bigger curl.
The Trick: “I over-direct the hair forward,” says Giuseppe. “Then with the styler, you can go close to the roots, give it the first bend – this will determine the type of curl – and then slowly, gently, just pull the styler up, holding the ends of the hair while you’re doing it, so you still have control. This gives curl and hold.”
The Tools: Diva Professional Atmos 2 Ultra Hair Dryer with a nozzle and a diffuser; Atmos Professional 25mm Standard Styler
The embrace of natural texture over the past few years has been a breath of fresh air, creating space for anyone with any kind of kink or coil to get playful. Rebecca Jacques understood the assignment, from the perennially popular beachy wave (with added micro braids!) to wet-look zigzag bends to the swept-over joy of a cloud of delicately embellished coils.
The embrace of natural texture over the past few years has been a breath of fresh air, creating space for anyone with any kind of kink or coil to get playful. Rebecca Jacques understood the assignment, from the perennially popular beachy wave (with added micro braids!) to wet-look zigzag bends to the swept-over joy of a cloud of delicately embellished coils.
The Look: Hair was prepped with mousse and hydration spray then blow-dried using the Diva Professional Ultra 2 Atmos Hair Dryer. With the new Atmos Professional 13mm Super Slim Styler, she added kink and bend to horizontal sections of hair, using low elevation and a high tension – pulling out the volume a little bit towards the ends, rather than forcing it into a new shape and structure. She also went through with the Digital Wave & Curl to create a more stretched out wave in places. Hair was slicked back using the edges of a detailed editorial brush – “you get a super slick sideburn area” – before finishing with a strong centre part, and two tiny triangles of hair pulled through. The Atmos Professional Wide Styler straightened the ends.
The Trick: “There was a variation on how tight we pressed the Digital Wave & Curl into the hair,” says Rebecca. “Sometimes we got a more intense imprint, other times it was slightly softer.”
The Tools: Diva Professional Atmos 2 Ultra Hair Dryer; Atmos Professional 13mm Super Slim Styler and 42mm Wide Styler; Digital Wave & Curl
The Look: Taking zigzag sections prepped with a dry texture spray for grip, mainly along the parietal ridge, Rebecca created pockets of texture using the new Atmos Professional 25mm Standard Styler. When it’s all brushed out, it’s less uniform, more lived in – it was about enhancing Gerda’s natural texture rather than pulling it out. Rebecca straightened the edges with the styler, then added some skinny braids to finish the look.
The Trick: “Rather than the ‘S’ bend you normally see, I’m physically curling it and then turning it straight all the way around to continue that pattern,” says Rebecca. “Keep the styler completely vertical, because we’re not looking at volumising at the root. Straightening out that edge afterwards gives it a cool, lived-in look.”
The Tools: Diva Atmos Professional 25mm Standard Styler
The Look: Using a cocktail of mousse, hydration spray and serum, some of the hair was twisted into place at the back, where the curl pattern was different to the front. A lot of the prep was done using the Diva Professional Atmos 2 Ultra Hair Dryer (“Because it’s got a deeper diffuser, you can really get into the root area, but I love the smaller one for the more detailed curls, too.”). Rebecca looked at which curls required more definition, working through horizontally with the section pattern, armed with the Gold Dust Multi Wand with the micro barrel. Because Rubi’s hair was going to be pushed over to one side, she alternated the curl pattern so that it pushed against the root for maximum lift. Some of the curls were broken up with Rebecca’s fingers to expand the shape, then to add a little more flare, she flattened out part of the root with the Multi Wand using a compressing technique, elevating the hair with high tension away from the scalp.
The Trick: You’ll notice the detail at the side, where Rebecca went super low to keep it more editorial, using a tail comb to press and set the hair against the scalp using a cool shot from the Atmos 2 Ultra Hair Dryer.
The Tools: Diva Professional Atmos 2 Ultra Hair Dryer with diffuser; Gold Dust Multi Wand using the micro barrel.
This trend has an air of superiority, an edge that demands that you look but don’t touch. It’s about a deliberate application of care and curation, planned and prepped for the ultimate outcome. Birte Klintworth’s understanding of the brief has amplified this idea of ‘perfection’ beyond the norm. Texture is retained, playful elements are applied but everything is seen through a lens that is altogether editorial and fresh.
his trend has an air of superiority, an edge that demands that you look but don’t touch. It’s about a deliberate application of care and curation, planned and prepped for the ultimate outcome. Birte Klintworth’s understanding of the brief has amplified this idea of ‘perfection’ beyond the norm. Texture is retained, playful elements are applied but everything is seen through a lens that is altogether editorial and fresh.
The Look: Hair was prepped smooth with a strong blow dry, thanks to a round brush and the Diva Professional Atmos 2 Ultra Hair Dryer (“It’s great because it makes the hair super shiny as well”). Using the 25mm Digital Tong (with a little hairspray for hold), Birte took some sections of hair and over the surface used the roundness of the tong but also the clamp to create clearly defined edges. “I don’t want to make them look too busy,” says Birte. “It’s really about placement and visually seeing what makes sense, looking back into the mirror to see how it’s evolving. I’m keeping it very minimal, because that’s going to make it look smoother and pristine.”
The Trick: “I hold the tong horizontally,” says Birte. “I put the tong on top of the hair, and then I bend the hair against the clamp, so on the upper level, there’s going to be a mark, and then on the lower level, you can see the curve of the top.”
The Tools: Diva Professional Atmos 2 Ultra Hair Dryer; Digital Tong in 25”
The Look: Firstly, the hair in the nape zone was blow-dried upwards, then fixed into a pony – tied with an elastic. The sides were dressed with plenty of setting spray and once set, Birte tied the hair sections up and over the existing ponytail. Her last section – the top of the hair – leaving a little bit of a visible parting, is dressed the same way. Twisting the hair up, Birte applied hairspray at the ends, and using the Atmos Professional XXL Styler, straightened them into more definitive spikes.
The Trick: “I prepped the hair with the Atmos Dryer, blow drying from the roots into the direction of my ponytail.”
The Tools: Diva Professional Atmos 2 Ultra Hair Dryer; Atmos Professional 51mm XXL Wide Styler
The Look: Birte tied a ponytail, very smooth and close to the natural shape of Rubi’s head, but with a strip of hair left out in the front. That was dried using the Atmos 2 Ultra Hair Dryer with the diffuser attachment and draped on top of the flatter surface. Birte saturated the hair in the ponytail with a curl cream and then diffused it “so it can really settle and get a nice volume”. Once dry, she used an elastic to tie the hair – creating her own unique sculpture. “I create a little bit of definition in some places,” says Birte. “You can see the curl, but that one piece of elastic is running through and tied in different places.” She then turned to the Micro Stick to define a couple of pieces.
The Trick: “I pick up the natural texture and don’t manipulate it much, using the Micro Stick,” says Birte. “I just want to give it a little more definition.”
The Tools: Diva Professional Atmos 2 Ultra Hair Dryer with diffuser; Micro Stick
A Creative HEAD shoot in partnership with Diva Pro Styling
Photography: Harvey Williams-Fairley, assisted by Loredana Hrinciuc
Hair: Rebecca Jacques, assisted by Aimee Atkins; Birte Klintworth, assisted by Amber Carpen; Giuseppe Stelitano, assisted by Tiziana Di Marcelli – all for Diva Pro Styling
Key tools: Diva Atmos Professional Styler – XXL Wide 51mm, Wide 42mm and Super Slim 13mm; Atmos 2 Dryer; Atmos 2 Atom Dryer; Atmos Micro Stick; Digital Crimper; Digital Wands
Fashion: Issie Gibbons
Make-up: Eliza Clarke, assisted by Babi Campos
Editorial: Amanda Nottage (Creative HEAD)
Digital and social media: Kelsey Dring (Creative HEAD), Caitlyn Brandom (Creative HEAD), with video editing support from Rux Amarazeanu
Creative direction and production: Joanna Kidd (Creative HEAD)
Models: Rubi Deschamps (W MGMT), Gerda Kazakeviciute (W MGMT), Ping (Named Models)
Shot at Spring Studios in London
