Arkive By Adam Reed Reveals New Creative Director

It’s a new leadership role for renowned colourist Sarah Black

by AMANDA | INFORM

Sarah Black is the new creative director at Covent Garden salon, Arkive by Adam Reed.

The role is an evolution for both her and the salon brand, as the former It List winner steps into a leadership position that will shape the salon’s creative direction and future talent.

“I’ve always believed in the power of hair to transform how we feel about ourselves,” saidSarah. “When I first joined Arkive by Adam Reed, I knew I’d found a home where my creativity could be nurtured and encouraged – and now, as Creative Director, I’m honoured to help lead and inspire a team that shares that same passion. This is more than a job – it’s a community of artists who believe in joyful expression, exceptional craft, and constant evolution.”

A former L’Oréal Colour Trophy winner, Sarah first joined the collaborative salon shortly after its launch. The team also includes founder Adam Reed, Andrew Plester as educationdirector, plus floor manager and current FAME Team member, Sammy Bickle.

“Sarah is an extraordinary talent with a rare ability to transform not just hair, but confidence and identity. Her passion, humour and commitment to excellence make her the perfect creative director for Arkive by Adam Reed,” said Adam. “I couldn’t be prouder to see her step into this role and bring the vision of our next chapter to life.”