Mark O’Keeffe Is New President of the Irish Hairdressers Federation

Sugar Culture boss takes over from Lisa Eccles

by AMANDA | INFORM

Mark O’Keeffe, the founder of Sugar Culture Hairdressing and Beauty Group, is the new president of the Irish Hairdressers Federation. He was appointed at the IHF’s AGM, taking over from outgoing president, Lisa Eccles.

“My focus will be on advocating for initiatives that support the industry’s growth and creating pathways that provide valuable opportunities for aspiring professionals,” he said. Healso announced Nicola Lawless, from The Hair Company in Broadstone, as the Federation’s new vice president.

Left: outgoing IHF president Lisa Eccles; right: Mark O’Keeffe

His speech underscored the IHF’s ongoing commitment to advocating for the industry, from presenting pre-budget submissions and engaging in government lobbying to initiatives such as the Save Our Salons campaign. The launch of the IHF Art Team, led by Steven Kelly, has also upped the creative dimension of the IHF’s efforts, celebrating stylist talent and giving back to the industry by spotlighting exceptional work produced in Irish salons.  

Mark thanked outgoing president Lisa Eccles, declaring “I wouldn’t feel prepared for this role without the privilege of learning from her.” His presidency holds a particular personal significance, as he follows in the footsteps of his father, Frank O’Keeffe, who served as IHF president in 1982.