ASP Celebrates 30th Birthday With Spanish Hair Carnival

Hundreds gather in Marbella to ‘be inspired and get creative’

by AMANDA | INFORM

Salon pro brand ASP has marked its 30th birthday with a two day hair carnival in Spain.

About 500 guests from around the world took over Marbella’s exclusive Hard Rock Hotel for the line–up of hair shows and seminars. The mission? For the British-born brand to show its support for the professional hairdresser with inspiration and creativity.

ASP’s education manager & head of creative, Sara Solomon-Jones, joined sales & commercial director, Ross Jones, to open the event with news of innovations launching in ASP’s portfolio in 2025 while also paying tribute to the company’s 30 year heritage. “Our ethos remains the same, the hair professionals are always at the core of our business, and the professional hairdresser makes us who we are,” said Ross.

A ‘90s neon’–themed opening party set the scene, with a neon-rich hair show headed by ASP’s global ambassador, Tracey Ann Smith, and the ASP Colour Rebels – Maisie Oddy, Poppy Goodwin, Megan Grant, Morgan Workman and Maire Abbett, working on their first global hair show.

On day two, masterclasses covered colour (with ASP ambassadors Terri Nadin and Let Lew), cutting (by Paul Thomas-Farr and Jon Ahern) and photography and social media (with ASP ambassador Sheree Tomic and hair stylist and photographer Desmond Murray).

The final night delivered a carnival themed spectacular, culminating in a hair show created by Tracey Ann Smith and the ASP Colour Rebels and ambassadors ahead of suitably thrilling party for all 500 guests.