Meet The New L’Oréal Professionnel Paris ID Artists For 2025

L’Oréal Professionnel Paris ID Artists – the talent development programme that helped nurture the likes of Harriet Stokes, Patrick Wilson, Richard Phillipart and Sophia Hilton – has revealed its cadre for 2025.

by AMANDA | INFORM

Developed by L’Oréal Professionnel Paris to identify and cultivate individual talent, the ID Artist team receive education and opportunities designed to upskill, empower and connect with a nationwide community of fellow artists over a two-year period.

 The new 2025 ID Artists joining the second year ID Artists are:

Amelia Higgins, Dy8 Desinz
Becky Hare, Brooks & Brooks
Charlie Illi, Brooks & Brooks
Daryl Behan, Peter Mark
Georgia Patton, @G&S Hair
Jake Murphy, Zeba Hairdressing
Jay Hanlin, Alan Edwards
Jessica Elwell, Scullion and Scot
Lydia Stiles, TONI&GUY Sloane Square
Morgan Hirst, Russell Eaton
Niamh Edwards, Leigh Roberts
Stephen Edgar, Andrew Mulvenna
Tyler Knox, Peter Mark Forestside
Zoe Harrison, Sola Hair Studio

Entrants had to submit an audition video showcasing a model, judged by a panel of expertsincluding Darren Ambrose from D&J Ambrose and Angie Dromgoole from ZebaHairdressing, with finalists invited to a virtual interview to share their creative vision.