RUSH Hair Reunites With L’Oréal Professional Products

Multi-award-winning salon group confirms renewed partnership ahead of a creativity-driven 2026

by HAYDN | INFORM

RUSH Hair, the 52-salon UK strong group, has announced it is rejoining L’Oréal Professional Products as its brand partner, marking a renewed collaboration between two industry heavyweights.

The news was confirmed by Joint CEOs Stell Andrew and Andy Phouli. Having previously worked together, both teams have plans underway for creative events and collaborative opportunities throughout the year.

L’Oréal Professional Products UKI commercial general manager James Taylor described the reunion as an “exciting new chapter”, highlighting a shared ambition to elevate creativity, colour excellence and the salon experience.

Andy Phouli added that the partnership offers “the perfect blend of creativity and good business sense”, with L’Oréal Professionnel’s training and support set to strengthen RUSH’s colour business and profitability.