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New category! New venue! HUGE prizes! If you have the vision, then the Wella Professionals TrendVision Award 2025 is where you need to be

by AMANDA | INFORM

Moment of glory – the 2024 TrendVision Award winners

Got big dreams? Want to work on uber cool shoots and collaborate with industry stars (like the Creative HEAD March add link to digi issue when live cover shoot you’ve just seen)? Then THIS is the competition that could make them come true!

Launching in April, Wella Professionals TrendVision Award 2025 is entering an exciting new era. With a fresh digital category to make entering easier than ever, and a bigger platform for XPOSURE, there’s purpose driving this competition.

Its spotlight on the next generation of hairdressers, TrendVision Award 2025 is cementing its reputation as the future talent incubator. They’re laser-focused on elevating the next generation of stylists coming through at a time when everyone’s concerned about that pipeline of tomorrow’s talent.

Alongside a new venue (more to be revealed!) and even more value from your ticket (from artist collaborations to the goodie bag worth £500!), this year’s final will also celebrate the industry’s icons, with shows driven by artist collaborations. Have we whetted your appetite?

The prizes up for grabs are dialling up too, with more incredible opportunities for winners after that final’s over, seeing them return to play a key part in future finals. It demonstrates just how dedicated Wella Professionals are on the future and reputation of this industry, and on those who want to ramp up their skills, their confidence and their careers.

Let The Winners Tell You Why YOU Should Enter…

What Can YOU Win?

The prizes are bigger than ever, illustrating the support from Wella Professionals to explode the careers of those who scoop the trophies! A real ‘pinch me’ is the TVA winners shoot (just look at what the 2024 winners have created!), an exceptional opportunity to work on a project from moodboard to page and see YOUR vision captured. Now a vital part of the action you see on stage, the XPOSURE winner from this new talent category – full of apprentices and college students – is gifted the chance to get stuck in at the winners shoot too, a true money-can’t-buy prize!

From education to a year of social media promotion, any victory is celebrated and rewarded long after the confetti falls at the final. And in an industry first, the 2025 TrendVision Award winners will return to the following year’s final to support the TVA artists show on stage… the goodness just keeps coming!

2025’s Theme? Let’s Get Digital

You can hear the conversation around AI everywhere, and tapping into the zeitgeist is Digital Duality, the theme for the 2025 TrendVision Award competition. Inspired by AI, created by professionals – we want to see the journey from the AI inspiration and referencing to the final creation by the Wella Professionals artist. Yes, AI provides your muse, Wella professionals provides the tools, and YOUR skills, imagination and artistry deliver the final look. With a palette fusing metallics with barely there neutrals, what could you conjure up…?

Which Will You Enter?

Transformation Award – this award must include a total transformation of both colour and cut that embodies the beauty of the chosen model, ensuring the optimum suitability. The look can be classic and beautiful or creative and edgy.

Editorial Award – this award should showcase a colour, cut and style that embodies a chic editorial feel. Taking inspiration from magazines, art and architecture to craft a unique look suited to the model.   

XPOSURE Creative Colour – for students only, show off creative colouring that creates a strong cut and colour combination.

New for 2025! Digital Award – this award partners with the digital duality theme and trend. It’s easy-to-enter and winners will be announced at the Final via live video. Finalists can take part from their workspace, wherever they may be in the UK and Ireland, meaning no extra costs in time or costs to get involved and potentially nab a trophy! Free tickest to the Final will be awarded to all finalists in this category.