BaBylissPRO Unveils Creative Team In Paris

Artists assemble for the Community Hair Show at Hair Congress

by AMANDA | INFORM

Syd Hayes and Ky Wilson are among the names forming the new BaBylissPRO Creative Team, which hard launched with a headlining presentation at the Community Hair Show in Paris.

Hosted as part of Hair Congress at the legendary Folies Bergère, the Community Hair Showopened with the BaBylissPRO Creative Team showcasing a story that marked three stages of the brand’s journey – Heritage, Evolution and Innovation. Looks blended timeless classicstyling with more future–facing creativity.

Left: Syd Hayes. Right: Ky Wilson

For the first time, BaBylissPRO brought together their leading brand ambassadors from across Europe to make their team debut. The squad consists of Ky Wilson (UK), Syd Hayes (UK), Ilona Kulesza (Poland), Pascal Lombardo (France), Christophe Pujol (France) and Alvaro Sanchez (Spain).

The narrative on stage unfolded with Heritage, honouring the brand’s ‘60s origins with the world’s first electric curling tong by reimagining the glamour of the decade with silhouetteinspirations from hair icons including Priscilla Presley and Brigitte Bardot.

Evolution centred on the progression of hair trends, reflecting the brand’s evolution from the initial electric curling tong to the broad portfolio of styling tools they boast today. Finally, Innovation led the audience into the now, where signature artistry is fuelled by cutting-edge innovation, with a particular spotlight on the brand’s new Drying Wand, a hairdryer that’s described by ambassador and collaborator on the tool, Syd Hayes, as an extension of a stylist’s arm.