Blue Tit Goes Global

Salon group opens first international salon in Copenhagen

by AMANDA | INFORM

Blue Tit, the 17-strong London salon chain, is going international with a salon opening in Denmark’s capital, Copenhagen.

Salon owner Mads Ruus spent more than 12 years in London with Blue Tit, later becoming Head of Blue Tit’s Academy. The salon’s design breaks away from tradition, with no reception desk or waiting area at the front. A fusion of Scandinavian hygge and minimalism, with London’s cool vibe, the space includes a nod to the building’s former life as a restaurant. Original metal-plated walls remain, softened with light blue hues and warm lighting to create a calming retreat for clients during treatments.

“My vision was to bring a slice of what Blue Tit London does best to Copenhagen, creating a space where clients can come in and feel part of a community as much as a destination,” said Mads. “Everything Blue Tit stands for sits at the heart of the Copenhagen salon’s identity, with a strong focus on being rooted in the local neighbourhood while reaching beyond it.”

The Copenhagen opening follows the launch of four London sites in 2025. “When we opened our first Blue Tit salon in Dalston in 2011, we always dreamed of expanding internationally, and launching our first overseas salon in Copenhagen feels like a perfect fit,” added Blue Tit founders, Matt Gebbie and Andi Hinteregger. “Having Mads, who has been with us for over a decade, lead our first international launch is so special and a dream come true. We’re so excited to welcome clients through the doors.”