The House Of Keune Welcomes Sorbie

All Trevor Sorbie salons will also transition to Keune Colour

by AMANDA | INFORM

A year after first partnering, Trevor Sorbie salons and Keune are launching a new salon concept inside The House of Keune in London.

In addition, all Trevor Sorbie salons will be switching to Keune Colour, strengthening the creative and education alignment between both brands.

The new concept salon will offer a setting built around creativity, collaboration and culture, with sorbie at The House of Keune representing the next step in their collaboration, pitched as a blend of Trevor Sorbie’s heritage of artistry and education with Keune’s commitment to supporting the professional hairdresser. A full brand launch is planned for early 2026.

“Our partnership with Keune has grown naturally through shared values: creativity, education and putting people first. Sorbie at The House of Keune is a concept shaped by those values, a collective for modern hair culture where craft meets freedom and individuality meets community,” said Bree Davie, chief executive of Trevor Sorbie International. “Choosing Keune Colour across all of our salons is a continuation of this alignment, giving our teams tools and innovation that support their craft and the experience we want to deliver.”

“The introduction of Keune Colour across Trevor Sorbie salons reflects our shared commitment to excellence, creativity and innovation,” added Darren Potter, general manager of Keune UK & Ireland. “The launch of sorbie at The House of Keune is a truly significant moment for both brands. It represents artistry, community and the exciting future we are building together.”