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Six Steps To A More Sustainable Salon

The beauty world is evolving rapidly, and sustainability is stealing the spotlight! With growing awareness of our industry’s environmental impact, salons have a real chance and responsibility to go greener. Here’s how.

by AMANDA | INFORM

Understanding how a salon can become more sustainable without compromising on quality and client experience can be overwhelming. However, by making small, strategic choices while using the right tools, you can reduce your footprint, protect the planet and future-proof your business. We partnered with Fresha, the world’s leading beauty and wellness marketplace, to hear their guidance on achieving this:

1. Reassess product use and minimise your waste

Excess product not only costs your business money, it also contributes to pollution and landfill waste. Some ways to cut down:

– Measure carefully
– Track usage
– Switch to concentrated or refillable products

With Fresha’s built-in inventory management, you can easily monitor product usage, track low stock levels and reduce any unnecessary ordering, which helps cut down on waste and save you money!

2. Choose sustainable brands

Partner with brands that prioritise sustainability in their packaging, ingredients and production methods. Keep an eye out for:

– Cruelty-free and vegan certifications
– Biodegradable or recyclable packaging
– Low-tox or organic ingredients lists

If your clients are aware of their environmental impact, promoting sustainable product ranges are a great method to boost loyalty while reflecting your values, and theirs. On your Fresha profile, you can proudly promote your eco-forward choices, helping clients who care about sustainability find and choose your salon for their next appointment.

3. Rethink packaging and recycling methods

Salon waste is often dominated by plastic, foil, and paper. Here’s how to manage it more responsibly:

– Introduce a recycling station
– Recycle colour tubes and foils by joining programmes like Green Salon Collective, Sustain Beauty Co. etc.
– Eliminate single-use items: switch to reusable gloves, towels, capes and cups where possible

4. Cut down on water and energy consumption where possible

Salons are naturally resource-intensive, so looking at smart upgrades can make a massive difference:

– Install eco shower heads
– Switch to LED lighting
– Use energy-efficient appliances

5. Go digital

Moving towards a paperless salon isn’t just good for the planet, it’s also great for your business.

– Digital client forms, receipts and consultation records reduce paper usage
– Online booking platforms and digital marketing (emails, social media) mean less print waste

Fresha makes this easy. With online booking, digital forms and built-in email and SMS marketing, your salon can seamlessly switch from paper to digital, minimising waste and improving your workflow. Aug

6. Consider joining the Sustainable Salon initiative

Joining a dedicated initiative can really help you stay on track if you’re serious about going green. Programs like Sustainable Salons offer structured support for salons wanting to reduce their environmental footprint. They do all the hard work for you, turning hair which is incredibly hard to break down, into impactful and innovative environmental solutions.

Final Thoughts…

Becoming a more sustainable salon doesn’t happen overnight, but small tweaks in your business habits can lead to meaningful change. By utilising smooth-running software solutions such as Fresha, you’re equipped with the right tools to streamline your operations and make a transition like this as seamless and as simple as possible.

 Not signed up to Fresha yet? Sign up now for free, and see what the go-to booking platform for beauty professionals can do for your salon.