Which Hair Brand Is Launching Pro Tools?

Stylists will think these new tools are ‘bella’…

by AMANDA | INFORM

Italian favourites ALFAPARF Milano are introducing styling tools geared to working stylists.

The PRO Tools range has been crafted with the stylist’s comfort in mind, includinglightweight materials and balanced designs that reduce strain during long styling sessions.Ergonomic handles and intuitive controls add to the focus on form and function, all to help “minimise fatigue and maximise precision”, so hairdressers can focus on their craft and not their tools.

The first drop from the brand includes three professional hairdryers and two straighteners for use in salons and for salons to retail to clients. At the top end, the ALFAPARF Milano Oracle Hairdryer (£105/€120 for salons) is powered by ‘AI in Motion Technology’ and engineered to deliver fast drying while protecting the scalp from heat damage. It has a ‘latest generation’ ionic generator to reduce frizz, a BLDC electronic motor with a 2,000-hour lifespan and a built-in self-cleaning mode.

The lightweight and fast Iconic Professional Hairdryer (£65/€69.95 for salons) and frizz-reducing The Visionary Professional Hairdryer (69.95/€79.95 for salons) have also been unveiled.

The Infinite Original Hair Straightener (£50/€55 for salons) features dual action titanium vibrating plates that float to avoid snagging and can adapt to hair types. The Eclipse

Wide Hair Straightener (£50/€55 for salons) offers the same technology with wider plates, for wider-section styling.

The brand promises an “evolving collection of tools, brushes, scissors, clippers, trimmers and tongs” with more launching in 2026.