Promotion – L’Oréal Professionnel Paris
The legendary L’Oréal Colour Trophy 2024 is open!
Limitless creativity, breathtaking artistry – this is your opportunity to showcase your unending self-expression The call? To Find Form. This is the L’Oréal Colour Trophy 2024.
Powered by innovation and elevated by tech, the L’Oréal Colour Trophy embarks you on a journey of discovery to pioneer the future of hair artistry. Find Form is inspired by tech and created by you, the hair pro! This year’s successful entrants will go straight into competing live at two of the biggest nights in the hairdressing calendar – the UK and Ireland Grand Finals.
And those events this summer will be unlike any other you’ve witnessed; a new elevated, augmented experience awaits, delivering a transformative adventure that celebrates the (im)possible. For the UK competition there are six categories to choose from, offering unique opportunities to put your colour skills in the spotlight:
L’Oréal Colour Trophy Award – a total look that requires entrants to create a colour look on any model of any gender or gender identity of any hair type.
L’Oréal Colour Trophy STAR Award – for 16- to 25-year-olds at entry.
L’Oréal Colour Trophy Afro Award – a total look that requires entrants to create a colour look on any model of any gender or gender identity of a hair type texture between 3C and 4C.
L’Oréal Colour Specialist Award – for hair colour aficionados who have completed the 15-day L’Oréal Colour Specialist Diploma. Entrants must create a colour look on any model of any gender or gender identity of any hair type.
L’Oréal Colour Trophy Future Talent Award – for college students, part- or full-time, who are studying on one of the listed eligible courses.
L’Oréal Colour Trophy Moving Image Award – entrants must create an Instagram or TikTok-style Reel, showcasing the before and after of their model’s transformation. Open to all, from those working in a salon or as an independent stylist.
L’ORÉAL COLOUR TROPHY UK WINNERS
Jessica Elwell and Lewis Inkles, Scullion and Scot
LCT IN THREE! Emotional, rewarding, innovative!
The minute our names were called out, we looked at each other and cried! The experience has been a huge ‘pinch us’ moment.
“The impact on the salon and business has been incredible. We received so much support from our lovely clients but also Scullion and Scot has gained much more exposure too. Our little Sheffield salon had just celebrated its second birthday, so to bring home the L’Oréal Colour Trophy was huge for us as a team.
“For anyone planning their entry right now? Don’t overthink it! Find your concept, find your passion and let everything else flow from there.”
L’ORÉAL COLOUR TROPHY IRELAND WINNERS
Augusto Miranda and Mark Sherwood, Zeba Hairdressing
LCT IN THREE! Rollercoaster, fulfilling, inspirational!
“Winning Colour Trophy has been a dream! Hearing our names called out as the overall winner was an experience that cannot be described. The whole night was just incredible – we really felt the love of the entire crowd.
“It has been great for business and has driven new clients into our doors. We’ve noticed more referrals from current clients as they tell their friends that their hairdresser won a big competition! Word of mouth is the best way to gain new clients, so anything that excites your current clientele and allows them to talk about you is a good thing.
“For the team it was a great morale boost and we had a big party to celebrate in the weeks after. It has spurred on the team to elevate themselves and it has encouraged the apprentices, knowing that anything is possible if you put your head down and focus. Many are planning on entering the STAR Award this year!”
WHICH CATEGORY HAS YOUR NAME ON IT?
Make sure you act swiftly because the closing date for entries is at 6pm on Friday 19 April 2024.
For all competition details – including the rules and T&Cs – head to lorealcolourtrophy.com or lorealcolourtrophy.ie and keep an eye out for updates @creativeheadmag and @lorealpro_education_uki. Good luck!