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CreativeHEAD
MEDIA KIT 2024

That's how many hair pros we reach across print, social and digital

At a time when the pro hairdressing landscape is undergoing massive change, Creative HEAD is keeping pace as the most exciting, dynamic and progressive hairdressing media brand.

UK PRINT READERSHIP

IRISH PRINT READERSHIP

SOCIAL FOLLOWERS

DIGITAL UNIQUES

OPTED-IN EMAIL ADDRESSES

PRINT

WHY IT MATTERS

PRINT

WHY IT MATTERS

In a survey of Creative HEAD readers conducted October 2023: 

%

Of salon owners and managers prefer Creative HEAD in print, spending an hour reading each issue

Readers buy something after reading about it in Creative HEAD

%

Of issues are read by up to 20 team members

If you want to influence a business decision or prompt a key purchase, you need to be in print. 

In a survey of Creative HEAD readers conducted October 2023: 

88%

Of salon owners and managers prefer Creative HEAD in print, spending an hour reading each issue

6 in 10

Readers buy something after reading about it in Creative HEAD

81%

Of issues are read by up to 20 team members

If you want to influence a business decision or prompt a key purchase, you need to be in print. 

Your brand in our expert hands 

Amanda Nottage, Editorial Director 

Amanda engages salon-based, session and independent stylists with commercial print executions that inspire, involve and influence her loyal readers.

Amanda created this 16-page roll-fold cover story to take the reader on a visual journey through Wella Professionals’ new BlondorPlex Cream Toners range.

Amanda Nottage, Editorial Director 

Amanda engages salon-based, session and independent stylists with commercial print executions that inspire, involve and influence her loyal readers.

Amanda created this 16-page roll-fold cover story to take the reader on a visual journey through Wella Professionals’ new BlondorPlex Cream Toners range.

Creative HEAD UK

Circulation: Salons, each employing 4+ staff 

Readership

Frequency annually 

Creative HEAD UK

17,000

Circulation: Salons, each employing 4+ staff 

144,000

Readership

10x

Frequency annually 

Creative HEAD Ireland

Circulation: Salons throughout the Republic

Readership

Frequency annually

Creative HEAD Ireland

3,500

Circulation: Salons throughout the Republic

15,750

Readership

6x

Frequency annually

Both editions also published digitally on creativeheadmag.com and consistently in Top 10 most visited pages.  

WORK WITH US! 

WORK WITH US! 

WORK WITH US! 

Display advertising

Your brand, your artwork, positioned next to relevant editorial wherever possible. 

Size UK edition Ireland edition 
Page run of magazine £1,800 €1,200 
Double page run of magazine £3,000 €2,000 
Inside Back Cover £2,000 €1,400 
Outside Back Cover £2,500 €2,000 

Advertorial

Written and designed by us, approved by you. Conveying your message in distinctive Creative HEAD style. 

Size UK edition Ireland edition 
Page run of magazine £2,250 €1,600 
Double page run of magazine £3,500 €3,000 
4-page insert, superior stock £6,000 €5,000 
8-page gatefold, superior stock £8,000 €6,750 
Front Cover POA POA
Other paper mechanics POA POA

How to supply your artwork

File requirements 

  • Files must be print-ready PDFs 
  • Double-page spreads must be supplied as two single pages and labelled left and right 
  • All files to be supplied as composite CMYK 
  • A bleed area of 3mm on all edges must be contained within the file 
  • All images contained within the PDF must be high-resolution (300dpi recommended), CMYK format and all fonts must be embedded 
  • Files should be supplied via email, WeTransfer or Dropbox 
  • All files must be clearly labelled with magazine, issue date and your company name 

 

Important: Creative HEAD is perfect bound, therefore all DPS files must be supplied as separate single pages. 

 

Mechanical data 

Bleed Trim Type
Page 291 x 226 285 x 220 265 x 200

Please supply artwork to production@alfol.co.uk and laura.t@alfol.co.uk  

Production schedule

Alfol deadlines 2024

Issue Advertorial Briefs Display Ads
UK January 2024 24 October 11 December
Ire Jan / Feb 2024 24 October 11 December
UK February 2024 01 December 2023 15 January 2024
UK March 16 January 13 February
Ire March / April 16 January 13 February
UK April 14 February 14 March
UK May 15 March 16 April
Ire May / June 15 March 16 April
UK June 17 April 16 May
UK July / August 17 May 14 June
Ire July / August 17 May 14 June
UK September 17 June 15 August
Ire Sept / Oct 17 June 15 August
UK October 16 August 13 September
UK Christmas 16 September 17 October
Ire Christmas 16 September 17 October
UK January 2025 * 16 October 13 December
Ire Jan / Feb 2025* 16 October 13 December
UK February * 01 December 2024 16 January 2025

 

Display advertisement and advertorials booked in print also appear free of charge in the corresponding digital issue of Creative HEAD, with live links to your website. 

Contact Laura Tucker – laura.t@alfol.co.uk 

Download technical data PDF

Download production schedule PDF

DIGITAL

Stunning videos, exclusive collections and – of course – our incredible awards events. Our audience finds it all on our website – which is why we’ve seen a 43% increase in website page views in the past 12 months.

 

Use our website to raise awareness of your brand/new launch, taking advantage of its ability to animate storytelling with moving imagery.

DIGITAL

Stunning videos, exclusive collections and – of course – our incredible awards events. Our audience finds it all on our website – which is why we’ve seen a 43% increase in website page views in the past 12 months.

Use our website to raise awareness of your brand/new launch, taking advantage of its ability to animate storytelling with moving imagery.

creativeheadmag.com

creativeheadmag.com

Unique Visitors

Page Views

Unique Page Views

creativeheadmag.com

263,210

Unique Visitors

466,302

Page Views

309,351

Unique Page Views

WORK WITH US! 

WORK WITH US! 

EXCLUSIVE WEB TAKEOVER 

Use creativehadmag.com to deliver a proper wow moment on our most engaging and visually arresting platform! With a site takeover, YOU would be the sole advertiser on the site at the point of launch for one week, delivering a visual feast of promotional activity for your brand that blends beautifully with the editorial content. Alongside your branded assets (such as banner ads and MPUs), we will also create for you bespoke designed panels that harness video to showcase your brand and its key messages – a marvellous mix! 

Includes: 

Main site panel, including video 

Main banner 

Micro banner 

Online advertorial, with MPUs NB this advertorial content will stay live on the site for six months. 

Plus a solus eshot, sent to both our UK and Irish databases, with links to the advertorial on creativeheadmag.com 

From £3.5k 

EXCLUSIVE WEB TAKEOVER 

Use creativehadmag.com to deliver a proper wow moment on our most engaging and visually arresting platform! With a site takeover, YOU would be the sole advertiser on the site at the point of launch for one week, delivering a visual feast of promotional activity for your brand that blends beautifully with the editorial content. Alongside your branded assets (such as banner ads and MPUs), we will also create for you bespoke designed panels that harness video to showcase your brand and its key messages – a marvellous mix! 

Includes: 

Main site panel, including video 

Main banner 

Micro banner 

Online advertorial, with MPUs NB this advertorial content will stay live on the site for six months. 

Plus a solus eshot, sent to both our UK and Irish databases, with links to the advertorial on creativeheadmag.com 

From £3.5k 

Banner advertising 

Raise awareness of your brand or new launch, linking directly to a URL of your choice.

Main homepage banner – £1k/month

1600x400px (desktop)

Digital magazine homepage: £800/month

768x192px (mobile) 1200x150px (desktop)

Get eyes on your brand with the banner ad on the digital magazine homepage, consistently in the top 10 most visited pages on creativeheadmag.com.

Micro banner –  £800/month

1600x200px (narrower banner on the site)

MPUs (side panels): £500/month

Square displayed at 400x400px Portrait displayed at 400x600px

Online advertorial: £500/week 

Your brand or launch story in a prominent position on the homepage for one week, and then live on the site for six months. 

Contact Laura Tucker – laura.t@alfol.co.uk 

Video advertising

Make a statement with your moving imagery across the full width of our site. Supply a video file and we will upload it to our Vimeo channel to be embedded within our main homepage.

£500/week

Promoted collection 

High-profile photographic exposure on the main homepage and Creative HEAD Ireland homepage.

£300/week

Pinned advertorials

Your brand/launch story, prominently displayed at the top of the homepage for one week.

£500/week

Banner advertising 

Raise awareness of your brand or new launch, linking directly to a URL of your choice.

Main homepage banner – £1k/month

1600x400px (desktop)

Digital magazine homepage: £800/month

768x192px (mobile) 1200x150px (desktop)

Get eyes on your brand with the banner ad on the digital magazine homepage, consistently in the top 10 most visited pages on creativeheadmag.com.

Micro banner –  £800/month

1600x200pm (narrower banner on the site)

MPUs (side panels): £500/month

Square displayed at 400x400px Portrait displayed at 400x600px

Online advertorial: £500/week 

Your brand or launch story in a prominent position on the homepage for one week, and then live on the site for six months. 

Contact Laura Tucker – laura.t@alfol.co.uk 

Video advertising

Make a statement with your moving imagery across the full width of our site. Supply a video file and we will upload it to our Vimeo channel to be embedded within our main homepage.

 

£500/week

Promoted collection 

High-profile photographic exposure on the main homepage and Creative HEAD Ireland homepage.

 

£300/week

 

Pinned advertorials

Your brand/launch story, prominently displayed at the top of the homepage for one week.

 

£500/week

 

Contact Laura Tucker – laura.t@alfol.co.uk 

EMAIL

Deliver your key brand messages directly into the inboxes of opted-in UK and Irish readers or book a slot in Creative HEAD’s weekly e-newsletter. We’ll write and design your promotion, and you’ll have full approval! 

EMAIL

Deliver your key brand messages directly into the inboxes of opted-in UK and Irish readers or book a slot in Creative HEAD’s weekly e-newsletter. We’ll write and design your promotion, and you’ll have full approval! 

UK

Opted-in salon owners, managers, salon based hair pros and freelancers

Ireland

Opted-in salon owners, managers, salon based hair pros and freelancers

WORK WITH US!

Dedicated panel in Creative HEAD’s weekly email newsletter – £750 

Bespoke solus email to our entire database – £1,000 

Contact Laura Tucker – laura.t@alfol.co.uk 

UK

8,000

Opted-in salon owners, managers, salon based hair pros and freelancers

Ireland

600

Opted-in salon owners, managers, salon based hair pros and freelancers

WORK WITH US!

Dedicated panel in Creative HEAD’s weekly email newsletter – £750 

Bespoke solus email to our entire database – £1,000 

Our open rate is 33.3%  (UK average open rate for Media & Publishing is 22.15%) 

Our open rate is 33.3%  (UK average open rate for Media & Publishing is 22.15%) 

Contact Laura Tucker – laura.t@alfol.co.uk

@CREATIVEHEADMAG

In 2023 we increased our traffic across all major social platforms, including more than double the audience growth on Instagram than any of our competitors. 

@CREATIVE HEADMAG

In 2023 we increased our traffic across all major social platforms, including more than double the audience growth on Instagram than any of our competitors. 

INSTAGRAM

Instagram attracts our biggest audience and drives most traffic to our website.

85% higher average engagement per post than our nearest three rival titles!

19.31% growth on Instagram in 2023.

Followers

Profile Impressions

Total reach

Our highest-performing Reel of 2023 

We take your content and engage our audience!

Likes

Plays

Reach

Our highest-performing commercial Reel of 2023

Captured, edited and shared by our digital team!

Likes

Plays

Reach

FACEBOOK

Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.

FACEBOOK

Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.

Followers

Page Impressions

Total reach

Your brand in our expert hands  

Kelsey Dring, Digital Director

Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement. 

 

Kelsey Dring, Digital Director

Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement. 

 

Reporting live from the Wella TrendVision Award 2023 Final, our real-time Instagram Hijack on Feed and Stories excited our audience and encouraged engagement with the hair shows and award winners. A post-event highlights Reel continued this momentum, offering followers glimpses at the unseen moments captured on the day by the Creative HEAD social media team.

 

WORK WITH US!   

 

Targeted posts  

Assets/content provided by you. Posts created by us.  

Instagram Static Post – £1,200 

Instagram Reel – £1,500 

Instagram Carousel (max five frames) – £1,500 

Facebook Post – £1,000 

 

Add-ons 

Drive more engagement by adding a Stories Frame to your Instagram or Facebook post. 

Single Stories Frame – £500 

3x Stories Frames – £1,200 

10% of the cost goes towards boosting your post  

 

Instagram Hijack 

Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time. 

 £4,000 

 

Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks. 

Contact Laura Tucker – laura.t@alfol.co.uk 

WORK WITH US!   

 

Targeted posts  

Assets/content provided by you. Posts created by us.  

Instagram Static Post – £1,200 

Instagram Reel – £1,500 

Instagram Carousel (max five frames) – £1,500 

Facebook Post – £1,000 

 

Add-ons 

Drive more engagement by adding a Stories Frame to your Instagram or Facebook post. 

Single Stories Frame – £500 

3x Stories Frames – £1,200 

10% of the cost goes towards boosting your post  

 

Instagram Hijack 

Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time. 

 £4,000 

 

Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks. 

Contact Laura Tucker – laura.t@alfol.co.uk 

INSTAGRAM

Instagram attracts our biggest audience and drives most traffic to our website.

90,000

Followers

24,000,000

Profile Impressions

19,000,000

Total reach

Our highest-performing Reel of 2023 

We take your content and engage our audience!

Likes

Plays

Reach

Our highest-performing commercial Reel of 2023

Captured, edited and shared by our digital team!

Likes

Plays

Reach

FACEBOOK

Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.

FACEBOOK

Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.

52,600

Followers

19,000,000

Page Impressions

13,00,000

Total reach

WORK WITH US!   

 

Targeted posts  

Assets/content provided by you. Posts created by us.  

 

Instagram Static Post

£1,200 

 

Instagram Reel

£1,500 

 

Instagram Carousel (max five frames)

£1,500 

 

Facebook Post

 £1,000 

 

Add-ons 

Drive more engagement by adding a Stories Frame to your Instagram or Facebook post. 

 

Single Stories Frame

£500

 

3x Stories Frames

£1,200 

10% of the cost goes towards boosting your post  

 

Instagram Hijack 

Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time. 

 £4,000 

 

Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks. 

 

Contact Laura Tucker – laura.t@alfol.co.uk 

Your brand in our expert hands  

Kelsey Dring, Digital & Social Media Manager 

Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement. 

 

Kelsey Dring, Digital & Social Media Manager 

Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement. 

 

Reporting live from the Wella TrendVision Award 2023 Final, our real-time Instagram Hijack on Feed and Stories excited our audience and encouraged engagement with the hair shows and award winners. A post-event highlights Reel continued this momentum, offering followers glimpses at the unseen moments captured on the day by the Creative HEAD social media team.

 

WORK WITH US!   

 

Targeted posts  

Assets/content provided by you. Posts created by us.  

Instagram Static Post – £1,200 

Instagram Reel – £1,500 

Instagram Carousel (max five frames) – £1,500 

Facebook Post – £1,000 

 

Add-ons 

Drive more engagement by adding a Stories Frame to your Instagram or Facebook post. 

Single Stories Frame – £500 

3x Stories Frames – £1,200 

10% of the cost goes towards boosting your post  

 

Instagram Hijack 

Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time. 

 £4,000 

 

Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks. 

Contact Laura Tucker – laura.t@alfol.co.uk 

USER GENERATED CONTENT

With consumers 2.4 times more likely to view UGC as authentic, compared to content created by brands, UGC is considered one of the most valuable tools in social media strategy.  

UGC

With consumers 2.4 times more likely to view UGC as authentic, compared to content created by brands, UGC is considered one of the most valuable tools in social media strategy.  

WORK WITH US! 

WORK WITH US! 

Harnessing our industry knowledge and understanding of our readers, we can create content that you can use freely on your channels, and for ad campaigns on the platform of your choice – eg, Reels, TikToks, static imagery or stop motion. 

The content can also be shared across the Creative HEAD channels, reaching a combined audience of more than 143k followers across Instagram, Facebook and TikTok. 

UGC content creation package (3x pieces of content) – From £2,000

Additional usage on Creative HEAD channels – POA

Contact Laura Tucker – laura.t@alfol.co.uk 

 

FREELANCE

Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.  

FREELANCE

Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.  

WORK WITH US!

WORK WITH US!

NEW! Self/Styled Masterclass takeovers 

Inform and educate Creative HEAD’s freelance community with a pre-recorded Masterclass (supplied by you) hosted for a whole month on our Self/Styled platform, with a new Self/Styled Facebook group encouraging Q&As, conversation and interaction between our audience and your brand.   

  •  Your pre-recorded video Masterclass published for one month on Self/Styled and Facebook 
  •  Announced in Creative HEAD’s weekly e-newsletter, sent to 8k hair pros, and with 2x Instagram posts (90k following)  
  •  Targeted traffic driven with an eshot to our Self/Styled database of 1,000+ 
  •  Supported with a banner ad, live for the full month on Self/Styled, linking to your website  

£2k/month 

NEW! Self/Styled Socials 

Exclusively for the freelance community, these informal gatherings provide unique opportunities to connect with, inform and empower independent hair professionals. 

Co-sponsorship from £3.5k  

Contact Laura Tucker – laura.t@alfol.co.uk 

EVENTS

Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.  

EVENTS

Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.  

WORK WITH US!

Our unique industry events are engaging, educational and inspiring, providing access to big names, creating inclusive spaces in which to network and offering uplifting experiences like no other trade title.  

Most Wanted Awards 

Stars of the salon, barber shop, session and independent worlds unite to compete for 16 coveted trophies. Would you like to be handing one out onstage? Category sponsorship £22k

 

It List Awards

Our high-energy competition has transformed the hairdressing landscape for young, ambitious hair professionals aged 30 and under. Exclusive sponsorship price on application  

 

Salon Smart

Our annual business networking event delivers opportunities to spend time with salon and barber shop owners and managers, all looking for ways to build a better business.  Sponsorship packages from £5k

The Coterie

Hair meets fashion at these informal and intimate networking events around the UK, where creative professionals meet to share ideas and experiences, discuss topical issues and connect with one another. Put your brand at the heart of the conversation! Sponsorship from £10k

 

The Coterie: In Session

Live hair work and insight from editorial and session artists combine to create electrifying events and fully engaged audiences. We can put your artists onstage – and your products in the goody bags! Sponsorship from £25k

Big Hair Do

This national in-salon experience event drives consumers into your customer salons to experience the great services, brilliant products and expert people to be found there. Max 100 salons can participate. Sponsorship from £20k

Contact Laura Tucker –  laura.t@alfol.co.uk 

WORK WITH US!

Our unique industry events are engaging, educational and inspiring, providing access to big names, creating inclusive spaces in which to network and offering uplifting experiences like no other trade title.  

Most Wanted Awards 

Stars of the salon, barber shop, session and independent worlds unite to compete for 16 coveted trophies. Would you like to be handing one out onstage? Category sponsorship £22k

 

It List Awards

Our high-energy competition has transformed the hairdressing landscape for young, ambitious hair professionals aged 30 and under. Exclusive sponsorship price on application  

 

Salon Smart

Our annual business networking event delivers opportunities to spend time with salon and barber shop owners and managers, all looking for ways to build a better business.  Sponsorship packages from £5k

The Coterie

Hair meets fashion at these informal and intimate networking events around the UK, where creative professionals meet to share ideas and experiences, discuss topical issues and connect with one another. Put your brand at the heart of the conversation! Sponsorship from £10k

 The Coterie: In Session

Live hair work and insight from editorial and session artists combine to create electrifying events and fully engaged audiences. We can put your artists onstage – and your products in the goody bags! Sponsorship from £25k

Big Hair Do

This national in-salon experience event drives consumers into your customer salons to experience the great services, brilliant products and expert people to be found there. Max 100 salons can participate. Sponsorship from £20k

 

Self/Styled Socials

Exclusively for the freelance community, these informal gatherings provide unique opportunities to connect with, inform and empower independent hair professionals. Co-sponsorship from £3.5k  

Contact Laura Tucker –  laura.t@alfol.co.uk 

Downloads

All commercial activity will be invoiced upon confirmation of booking. 

Our payment terms are within 30 days of date of invoice. 

INSIGHTS

UK PRINT READERSHIP

IRISH PRINT READERSHIP

SOCIAL FOLLOWERS

DIGITAL UNIQUES

OPTED-IN EMAIL ADDRESSES

Send Us A Message