Feel the NOISE

Enjoy the latest looks from the guerrilla hairdressing event NOISE, shot at HairCon and showcasing work from SACO and X-Presion. It’s a little bit ad hoc… and that’s exactly the point!

by AMANDA | DOCUMENTS

Richard backstage at HairCon

Creative HEAD: Talk us through the planning of SACO’s collaboration with X-Presion…

Richard: “At NOISE, nobody knows what anybody else is doing. You do whatever you want! And all the teams are excited to see what the other teams are going to be doing – me more than anybody! For this show, Jorge and I collaborated on long braids. We had a couple of phone calls and Zoom meetings, threw some mood boards backwards and forwards. But it’s not overly processed. There’s always a strong starting point, but you’re always willing to adapt. With a haircut for me anyway, I’ll start off with a ballpark idea, and see how it evolves.”

Creative HEAD: Where would we find the roots of this collaboration?

Richard: “Jorge and I – X-Presion and SACO – go back quite a long way. They were in London when the original NOISE show was on in 2012, and I thought we could potentially do something. That’s one of the reasons why the first show happened, right? Because they were in town! NOISE always tries to harness that spirit, that raw feeling. There’s the sort of low production values and just the communal vibe that goes with it. My good friend Peter Gray was in London, and Tim Hartley was also up for it. So, it kind of facilitated the first show…”

Creative HEAD: What is it about yourself and Jorge that clicks?

Richard: “We’re good friends, Jorge and I, so that helps, doesn’t it? We appreciate one another’s aesthetic. We do very different things. We’re more focused on cuts; they do a lot of colour, and we both do some dressing. He’s a great originator. It’s a mutual fan club… a bromance, whatever you want to call it!

I really appreciate what he does and how he does it. He’s very innovative. There’s a very strong sense of suitability. We always try to do that with cuts, so I appreciate that.”