Trevor Sorbie Partners With Yuv

Their six salons will be using the refillable, customisable colour lab system

by AMANDA | INDUSTRY NEWS

Trevor Sorbie Salons, celebrating their 45th anniversary, are partnering exclusively with colour innovation brand yuv across their six salons. This will see the iconic salon name using the lab system, which uses refillable cartridges to create customisable colour.

In addition, Giuseppe Stelitano, Trevor Sorbie International’s creative director, and Nathan Walker, its brand education director, will both become yuv colour ambassadors. They will play integral roles in showcasing yuv’s technology and sustainable practices.

At an event at London’s Shoreditch House, Trevor Sorbie’s Bree Davie remarked how the yuv partnership continued “the disruptive legacy” of the salon group’s iconic founder. “We were both burning with the fire of passion and excitement by what we saw, we both wanted the same thing,” said Nathan of his and Guiseppe’s visit to see the yuv system for the first time.