The 42nd Alternative Hair Show Went Out With A Bang
We announce the winners of the global charity event
by MADDI | INFORM
Alternative Hair Show
On Sunday, 13 October, the iconic Roundhouse in Camden Town played host to the highly anticipated 42nd edition of the Alternative Hair Show – and it was bigger, better and bolder than ever. Under this year’s theme, Evolution, hundreds of hairdressers from across the globe came together to celebrate innovation, artistry and charity.
Long-time supporter Linda Evans returned as host, sharing the stage with Tony Rizzo, founder and director of the Alternative Hair Show and Anthony Mascolo, the show’s president. This year, Mascolo himself was honoured with the Legend Award, recognising his immense contribution to the show over the years, including the creative films he shared on the night – works inspired by his earlier projects and reimagined through the power of AI.
The evening kicked off with the International Visionary Award, marking its 20th anniversary. Finalists across Cut & Colour, Men’s, and Avant Garde categories showcased their boundary-pushing creations, with the winners earning well-deserved applause.
Alternative Hair Show Visionary Awards
And the winners are…
Cut & Colour
Winner – Matteo Susini, Italy
Runners-Up – Petra Blatnik Macek, Slovenia & Josh and Sophie-Rose Goldsworthy, UK
Men’s
Winner – Josh Lamonaca, UK
Runner-Up – Luigi Guardascione, Italy
Avant Garde
Winner – Tan Wei Jun, Malaysia
Runner-Up – Yu Zhuwen, China
The show was also a visual feast, featuring breathtaking creative films from 11 visionary artists, showcasing work from countries like Australia, Japan, and Ukraine. A heartfelt message from Trevor Sorbie MBE, a hairdressing legend and honorary patron, moved the audience, as he reflected on the importance of creativity and the event’s noble cause of raising funds for leukaemia research. The show also paid tribute to the late Vidal Sassoon, celebrating 70 years of his pioneering influence in hairdressing, with a special appearance from Mark Hayes, international creative director of Vidal Sassoon.
Of course, no Alternative Hair Show would be complete without its headline artists – 14 of the world’s top talents from across the UK, Italy, South Korea, Japan, and beyond took to the stage to present their latest jaw-dropping creations. From Paul Stafford to Dmitry Vinokurov, the artistic energy was electric.
But beyond the creativity, the Alternative Hair Show remains committed to its charitable mission. The night concluded with the presentation of a cheque for £116,000, raised in support of the Alternative Hair Charitable Foundation, Fighting Leukaemia, and Blood Cancer UK.
With creativity, inspiration, and charity at its core, this year’s Alternative Hair Show was a truly unforgettable event, continuing its evolution as one of the most spectacular platforms in global hairdressing.
