Tracey Ann Smith Gets New Role

Meet the new creative director of MOOD Hair Colour

by AMANDA | INFORM

Tracey Ann Smith has been unveiled as the new creative director of MOOD Hair Colour.

Tracey will lead and oversee all things creative across product development, visual identity, and campaign imagery, thanks to her experience of both brand and creative strategising, work on globally renowned campaigns and leadership of salon and art teams.

“I’m honoured to join a brand that celebrates individuality and creative freedom,” said Tracey. “MOOD Hair Colour for me has always stood out for its incredible heritage, product innovation and products that perform. I’m looking forward to developing the MOOD Creative Team and I can’t wait to push boundaries, showcase the brand and be part of this new and exciting era.”

“MOOD Hair Colour is all about self-expression, transformation, and fearless colour — and Tracey’s vision perfectly aligns with our mission to empower individuals, explore product innovation and of course, support the hairdresser,” added Eddie Renda, managing director of distributor, JGR UK.