Alter Ego By Shag!

For their third campaign, London salon Shag! once again put real clients centre stage, capturing individuality and confidence in every shot. Alter Ego celebrates hair as power, a tool for transformation, rebellion and joy, reflecting how style shapes identity and empowers us to be unapologetically ourselves.

by IZZY | PORTFOLIOS

Shag! hair team: April Taylor, Joe Sirry, Phoebe Friend, Rosie Lewis, Cory Weston

Photographer: Henry Gorse

Photo assistant: Max Weinman

Make-up artist: Callie Foulsham

Make-up assistant: Cornelia Cecetaite

Graphic design: Ilaria

Models: James, Sabrina, Cecilia, Wilde, Nima, Charlotte, Joe, Juju, Avery, Kabir, Ilaria, Pey, Marleeya, Roshana

Captured at Shag! East – a portrait series celebrating the craft, the colour and the community of Shag!