Kickstart Your Business on TikTok
Charlotte Paints Hair’s Charlotte O’Flanagan has five fabulous tips to share.
1 . Teach Them Something New
TikTok can be a platform for interaction and learning with other creators. To stand out, ensure your content offers your audience something new and insightful, but also exciting – remember it’s hair, not math!
2 . Stay on Top of Trends
Jumping on trends is a great way to create engaging content that will keep people coming back for more. TikTok loves a good trend, so if you find one you like you can take inspiration and make it relevant to your business. For example, if there’s a huge trend involving nails or even food, think about how you could do something similar with hair.
3 . Pick the Right Music
Choosing the right sound to match your video is important, but there’s another way to use the sound function to reach more people. By using popular sounds in your videos, you can attract more viewers who are scrolling through videos associated with the latest trends.
4 . Post Regularly
Consistency is key. By posting two to three times a day, you’re more likely to reach your desired audience. The more you post, the more TikTok will promote you, helping you appear on more For You Pages (FYPs).
5 . Be Yourself
Creating videos of your latest looks or having fun in your salon is what it’s all about, so make sure to show off your authentic self and enjoy it. After all, there’s nothing anyone loves more than someone being themselves, right?
Related
The Natural Choice
At the heart of Authentic Beauty Concept is a community, one that believes in the same shared values. Co-created with a unique hairdresser collective to start a new path to authentic beauty, this is a brand that values the real over the artificial. Think carefully selected, pure ingredients, authentic hairstyles suited to each individual, real and honest direct discussions around what is important – to stylists, to clients, to the wider world.
What We Loved About The Moroccanoil Collective 2025
Creative HEAD hit up Las Vegas with Joy Salon Services – this is what we brought back (along with a lot of merch)
Sustainability in Salons: How to Be More Eco-Friendly and Reduce Product Waste
The beauty industry is continuously evolving, and today, sustainability is a dominant conversation that is worth our attention. As awareness grows about our industry and its environmental impact, salons have an opportunity, and responsibility, to adopt more eco-conscious practices.
