Charlotte Paints Hair’s Charlotte O’Flanagan has five fabulous tips to share.

     1 . Teach Them Something New

TikTok can be a platform for interaction and learning with other creators. To stand out, ensure your content offers your audience something new and insightful, but also exciting – remember it’s hair, not math!

     2 . Stay on Top of Trends

Jumping on trends is a great way to create engaging content that will keep people coming back for more. TikTok loves a good trend, so if you find one you like you can take inspiration and make it relevant to your business. For example, if there’s a huge trend involving nails or even food, think about how you could do something similar with hair.

     3 . Pick the Right Music

Choosing the right sound to match your video is important, but there’s another way to use the sound function to reach more people. By using popular sounds in your videos, you can attract more viewers who are scrolling through videos associated with the latest trends.

     4 . Post Regularly

Consistency is key. By posting two to three times a day, you’re more likely to reach your desired audience. The more you post, the more TikTok will promote you, helping you appear on more For You Pages (FYPs).

     5 . Be Yourself

Creating videos of your latest looks or having fun in your salon is what it’s all about, so make sure to show off your authentic self and enjoy it. After all, there’s nothing anyone loves more than someone being themselves, right?