Nailing the right trends can turbo–charge consumer interest, and with copper riding high in 2024, we partnered with L’Oréal Professionnel Paris at their London Academy to showcase their artist, Marlon Hawkins from Brooks & Brooks, crafting stunning looks across different hair types utilising a mix of shades from iNOA’s impressive portfolio.

Yes, that meant some gorgeous final looks; but we brought our own unique spin on the process, the language to use, the blend of tones and how Marlon saw such a trend helping to grow colour business.  Beautiful hair, inspiring techniques, business boosting help and a good dollop of personality too – across print and social media, for full effect!

Nailing the right trends can turbo–charge consumer interest, and with copper riding high in 2024, we partnered with L’Oréal Professionnel Paris at their London Academy to showcase their artist, Marlon Hawkins from Brooks & Brooks, crafting stunning looks across different hair types utilising a mix of shades from iNOA’s impressive portfolio.

Yes, that meant some gorgeous final looks; but we brought our own unique spin on the process, the language to use, the blend of tones and how Marlon saw such a trend helping to grow colour business.  Beautiful hair, inspiring techniques, business boosting help and a good dollop of personality too – across print and social media, for full effect!