We turned to café core to showcase new Color Touch and the mouth-watering Color Touch melts with content that seamlessly bridged the gap between professional and consumer. At our front cover shoot six profluencers created a melt off our exclusively designed menu, each with their own signature twist. The vibe was the über-trendy coffee and lunch date-style content splashed all over social by Gen Z.

Alongside model portraits we created snackable video content feeding into popular social media trending formats such as GRWM, day in the life, come along with me. The profluencers also slid into the bistro booth with the Creative HEAD team for a quickfire round of fun questions about them, their looks and those lust-worthy shades.