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CASE STUDY

Reporting live from the Wella TrendVision Award 2024 Final, our day-long, real-time Instagram Hijack on Feed and Stories brought to life the energy and atmosphere of Wella’s flagship event. As roving reporters, we got in the mix at the Wella Studio speaking to judges before chatting with hair teams backstage at Old Billingsgate and then celebrating the winners as they were announced.

Reporting live from the Wella TrendVision Award 2024 Final, our day-long, real-time Instagram Hijack on Feed and Stories brought to life the energy and atmosphere of Wella’s flagship event. As roving reporters, we got in the mix at the Wella Studio speaking to judges before chatting with hair teams backstage at Old Billingsgate and then celebrating the winners as they were announced.

Total reach: 62k

Total impressions: 70k

Ad taps: 880

A varied mix of content, which included a highlights reel, red carpet interviews and stunning shots of the hair looks on stage, gave Creative HEAD followers exclusive access to all the key touch points in the day.

A varied mix of content, which included a highlights reel, red carpet interviews and stunning shots of the hair looks on stage, gave Creative HEAD followers exclusive access to all the key touch points in the day.

Total reach: 62k

Total impressions: 70k

Ad taps: 880

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