If you’re looking to build your salon brand, consider Fresha a must-have tool to run and grow your business 

Promotion – Fresha

As the social media landscape continues to evolve, having a strong website and social platforms has never been more important for your salon’s online visibility. While great content and engagement will get you so far, there may be one missing ingredient in your perfect progress potion… an online marketplace like Fresha.

Here’s how it works
The marketplace is a hub where potential clients can find, compare, and book services in their local area. Imagine your marketplace profile as your online shop window – it’s the best way for you to make a great first impression and bring new clients straight to your salon’s doorstep.

Most new client journeys start on the internet, and you need to show up in those searches for the best chance of bookings. Having a profile on a platform like Fresha marketplace will boost your local SEO rankings. So, even clients searching on Google are more likely to find your business, especially if you can offer popular services and treatments that set your business apart.

120,000 appointments are booked on the Fresha marketplace every day. Not only is it the world’s largest wellness marketplace, but it’s perfect for showing off your brand, as well as quickly and easily offering discounts or running sales.

A Fresha top tip
Clever pricing is one of your best tactics for winning new clients, and your marketplace profile is there to help you do it. Anyone who browses your services will instantly see how your deals and promotions affect your prices – whether it’s a seasonal flash sale that drives urgency, off-peak pricing to keep your salon busy throughout the day, or last-minute offers to quickly fill un-booked slots.

Treat clients to a better booking experience
With an online marketplace profile, you’ll unlock online bookings for your salon – letting your clients book, rebook, and reschedule their own appointments, 24/7. You’ll cut down your time arranging appointments on the phone and save hours each week, all while filling your calendar even faster.

Nowadays 70 per cent of clients prefer to book online, whether it’s for comfort or convenience, so they’ll love the ease of booking their appointment with you through Fresha. Add clear “Book Now” buttons to your profiles on Google Maps, Instagram, and Facebook, as these are apps your clients use every day.

You can do it all on the Fresha marketplace

With over 18 million monthly users and 120,000 appointments made every day, the Fresha marketplace is the best way to reach new clients, almost effortlessly! Salons typically gain at least 26 per cent more clients after joining the marketplace, and four out of five of those clients return.

Ready to get your salon’s name in lights? List your salon on the Fresha marketplace today, get seen by thousands of local clients, and watch your calendar fill up.