CREATIVE PARTNERSHIPS DIVISION GUIDELINES

Creative HEAD’s Creative Partnerships division works closely with brands to create high-impact content and campaigns specifically tailored to Creative HEAD’s audiences

Artistic licence
Creative HEAD reserves the right to deviate from fact or form and/or alter grammar, language or pre-existing text for creative purposes, as befitting the partnership project.

Brand safeguarding and ownership
Creative HEAD has ultimate control over the capture, creation, design, and delivery of partnership project content across (but not limited to) all Creative HEAD’s media channels. This includes content produced and offered to brand partners and participating hair artists for use on their own platforms, in accordance with the usage rights set out on commencement of the project.

Creative HEAD house style, language, and tone must always be upheld.

Unless otherwise agreed in writing, all deliverables created in relation to a partnership project remain the intellectual property of Creative HEAD.

Cast and crew
Creative HEAD works with the best creatives in the industry and carefully matches first rate talent with its brand partners. Unless a clear conflict of interest is raised, or otherwise agreed in writing, appointment of cast and crew is at Creative HEAD’s sole discretion.

Diversity and inclusion
Creative HEAD strives to champion diversity, equality and inclusion and is committed to representing and reflecting the unique experiences, perspectives and viewpoints of the people we work with, and the audiences and communities we serve.

Fees and costs
Everything included within a partnership project fee must be detailed and agreed upfront, prior to commencement. Any additional requirements must be mutually agreed and may incur additional costs, subject to agreement by both parties.

Locations
Unless otherwise agreed in writing, Creative HEAD will source and book locations (for example, a photographic studio or event venue) best aligned to the partnership project, and in order to fulfil the project requirements.

Logos
Brand logos may only be included on relevant pre-event publicity and promotions. Unless otherwise agreed in writing, brand partner logos may not be included within any other type of content generated as part of a partnership project – including post-event deliverables. Creative HEAD will ensure partnership projects are clearly communicated/labelled as such.

Models
Where applicable, model briefs must be provided to Creative HEAD in accordance with the timeline set out in the Project Schedule. Unless otherwise agreed in writing, models will be casted and booked by Creative HEAD, at an editorial rate, for a suitable time period and on a styling-only basis. Hair cutting, colour, or other specialist requirements may incur an increase in model booking fees, which will be recharged to the brand partner (unless otherwise agreed in writing). Any necessary hair prep work, which cannot reasonably take place during the shoot/event, must take place prior to it, with any consequential model fees being recharged to the brand partner (unless otherwise agreed). Unless otherwise agreed in writing, models may not endorse brand partner products in any way.

Music
Track selection for any part of a creative partnerships project is at Creative HEAD’s sole discretion.

Referencing
Creative HEAD reserves the right to include, via the written or spoken word and/or image use, references to high profile people (including but not limited to celebrities and public figures), products, and places, within partnership project content.

Scheduling and review
Deadlines and review timetables will be outlined in a Project Schedule, which will be issued at commencement of the partnership project, updated by Creative HEAD, and always accessible to both parties.

Brand partners will be provided with opportunities to review project deliverables and to provide reasonable feedback, outlined (but not limited to) as follows:

  • Front covers – Creative HEAD has final say over image choice, as well as the written word, for all front covers – including those falling within a partnership project.
  • Image selection – where applicable, brand partners will be offered opportunities to provide feedback and/or share preferences on imagery produced as part of the partnership project. While every effort will be taken to ensure mutual agreement, Creative HEAD has final say on image selection.
  • Print layouts – unless otherwise agreed in writing, brand partners will be given at least one opportunity to review content and check for factual accuracy.
  • Social media assets (excluding video) – unless otherwise agreed in writing, brand partners will be given at least one opportunity to review content and check for factual accuracy.
  • Video – unless otherwise agreed in writing, brand partners will be given an opportunity to review files for factual accuracy only.
  • Web articles – unless otherwise agreed in writing, brand partners will be given at least one opportunity to review content and check for factual accuracy.

In the event deadlines are missed and the Project Schedule is compromised, Creative HEAD reserves the right to make a judgement call on the best way to proceed, or, if required, to postpone or cancel project deliverables and/or activity.

Speakers, performers and hosts
Creative HEAD will select and book crew with skills best aligned to the partnership project. Unless a clear conflict of interest is raised, appointment of crew is at Creative HEAD’s sole discretion.

Usage
Creative HEAD holds the right to publish/transmit/share across its own platforms all partnership project assets and/or deliverables first and exclusively.

Brand partners will be provided with a pre-agreed selection of assets for use on their and participating hair artists’ social media platforms only, and solely in relation to the partnership project, unless otherwise agreed in writing. Assets may not be changed or manipulated.

Usage must include Creative HEAD credits, tags and links through to project content. Embargoes/schedules may apply.

Additional usage rights must be requested and discussed upfront and may be separately costed, subject to agreement by both parties.