Elle Foreman, Tribe Salons

“In a world often bound by rigid stereotypes, ‘THEM’ challenges conventional norms. We wanted to embrace fluidity, and this photoshoot celebrates the beauty of individuality in all its forms.

Coming away from the traditional idea of beauty, ‘THEM’ celebrates individuals who challenge conformity, whose hair becomes a canvas for self-expression and empowerment. From gender-fluid styles to unconventional textures, each image tells a story of expression and authenticity.
By breaking the stereotypes, ‘THEM’ empowers individuals to embrace their true selves, regardless of societal expectations. It encourages us to celebrate the uniqueness of each person’s journey and to appreciate the beauty of the individual.”

Ilaria Bellemo, TONI&GUY, Canary Wharf

“What if beauty had no gender? In a society that often categorizes and labels, this photoshoot stands as a powerful reminder that the most beautiful things in life are often found in the spaces between, where gender is not confined to binaries but instead is celebrated as a spectrum of beautiful expressions. With this shoot, we wanted to break stereotypes and embrace the fluidity of identity.
Through a series of stunning photographs, ‘androgynous beauty’ becomes a symbol of resistance against conformity, and we wanted to inspire others to embrace their true selves without fear or judgment.

Harry Andreou, Ventura

“‘THEM’ marks our first collection as a team, and its centred on fluidity within shapes and ignoring gender stereotypes. What excites me most is that we’ve captured the essence of each model. Whether street-cast or agency, each model has their own unique style, and although we were guided by a concept, it’s the models who brought their own energy to the shoot.”

Stephen Campbell, Hair & Co

“‘THEM’ celebrates identity, disregarding gender, and instead explores the individuality of each model. In the salon, we are seeing hairstyles become fluid among wearers, showing no specific need for gender-specific attributes. We wanted to showcase this through our collection, showing the real diversity and change we are seeing amongst our commercial clients.”