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“This Is More Than Just A Salon; It Is A Beautiful Place That We Look Forward To Being In Every Day” – Ursula Kathryn On Bond’s New Location

“This Is More Than Just A Salon; It Is A Beautiful Place That We Look Forward To Being In Every Day” – Ursula Kathryn On Bond’s New Location

“This Is More Than Just A Salon; It Is A Beautiful Place That We Look Forward To Being In Every Day” – Ursula Kathryn On Bond’s New Location

The founder of Bond shares all about the larger space, designed with both the team and clients in mind.

by  | CREATIVE PROJECTS

Located in the heart of Shoreditch in the serene and picturesque Arnold Circus you’ll find the new Bond salon space. An upgrade in size from the previous iteration, founder Ursula Kathryn felt it was time to expand and offer clients something new. “I had noticed this location a few years ago and always envisioned it as an ideal spot for a hair salon,” she shares. Packed with unique charm away from the bustling Shoreditch High Street, it gives clients a fresh hairdressing destination that stands out from the crowd.

The first salon, designed by Jenny at Milk Design, featured a modern deco aesthetic that was both minimalistic and warm. When considering the new interior, Ursula knew it was crucial to carry over this design ethos to the new location, as it is integral to the brand identity. “The colour scheme throughout is feminine with a strength to it, striking a perfect balance between elegance and resilience,” she comments. She opted for timeless, durable elements such as oak wood furniture, alongside timeless classics, such as The Adria II styling chair from Takara Belmont. The inclusion of black worktops, fixtures, and fittings throughout adds an edgy sophistication.

The lie-down wash beds, designed in collaboration with Max Woodall, are also a highlight of the salon and unsurprisingly have gone down a storm with clients. “It was important to us that the hair wash experience is something to look forward to,” Ursula explains. “Additionally, I had the backwash area elevated slightly so that taller individuals, like me, do not have to crane over while shampooing, making the process more comfortable for both clients and stylists.”

Spanning three floors, the new location also offers an abundance of natural light, especially on the top floor, which is used for styling. It features two large skylights and windows running the full length of one side of the room with a beautiful view of the park opposite.

To deliver a calm environment for both team and clients, Bond specialises in personalised one-on-one services with longer appointment times. This ensures that when working on a client’s hair, stylists dedicate their full attention exclusively to the client, even during hair colour processing. This also reduces wait times, delivering a totally serene experience.

“I aimed to create an environment that would be enjoyable not only for our clients but also for our team,” Ursula says. “This is more than just a salon; it is a beautiful place that we look forward to being in every day.”

Related

What Makes The Ultimate Sassoon Bob? This One Misconception May Mean You’re Doing It Wrong

What Makes The Ultimate Sassoon Bob? This One Misconception May Mean You’re Doing It Wrong

What Makes The Ultimate Sassoon Bob? This One Misconception May Mean You’re Doing It Wrong

Mark Hayes, international creative director for House of Sassoon, reflects on the enduring power of the iconic cut. 

AUTHENTIC BEAUTY CONCEPT Styling products

Following ‘Flash Bobs’ in New York and LA, the Vidal Sassoon team stopped traffic on the streets of London, as models sporting signature bob cuts strutted around the capital to celebrate 70 years of the iconic brand

AUTHENTIC BEAUTY CONCEPT Glow range

When Vidal Sassoon conceptualised the bob, it heralded a cultural shift for women to a low-maintenance style, freeing them from weekly salon appointments, stiff lacquered hair and hours under the hood dryer. Sassoon pioneered the idea that hair should be cut to fall into place and follow the natural curves of the face and body. Fast forward to 2024 and the bob is just as commonplace in salons, favoured by celebrities such as Margot Robbie, Jennifer Lopez and Raye, to name a few.   

While many would consider it a key ‘trend’, as hair pros it’s a common misconception to think of it as such. “The biggest misconception I hear about the bob is that it’s flat and severe; really the bob is a technique as much as a ‘trend’ it’s a starting point for so many variations,” says Mark Hayes. “A Sassoon bob isn’t one specific style of bob, it’s the absolute epitome of technique allied to an innate sense for suitability, he adds.  

The basic principles of the bob guarantee the enduring popularity of the style, as it can be cut to pretty much any length on any texture, and modified to suit any face shape. A Sassoon bob can be cut anywhere from the cheekbones to just above, or slightly touching the shoulders. The emphasis is on a clean swinging line that moves freely with the wearer,” explains Mark.  It’s best cut on superconditioned hair that shows off the natural texture, that could be straight or through to curls.” 

Like many iconic styles, maintenance is key to ensuring the hair looks its best, but with the use of a good styling tool or product, a bob of almost any texture can be altered to suit the mood of the wearer. 

Mark suggests that one length and more geometric bobs best suit more solid colour techniques that make the hair appear thicker. “Darker tones work well as they tend to act as a mirror and increase surface shine,” he adds. On graduated bobs, two-tone colouring with darker tones through the underneath will accentuate the dynamic of the shape.  Alternatively, layered bobs lend themselves to a more highlighted technique as they will add movement and texture.  

Due to fashion’s cyclical nature, the bob look is ever-evolving, building upon references from previous eras.  Mark says: “We update the Sassoon bob every season to move it forward,” sometimes with a change of angle, making it rounder or squarer, maybe deconstructing the texture a little.” Whatever the style switch up, one thing is clear – the Sassoon bob is going nowhere.  

Related

Welcome To The Circus – Richard Phillipart Talks Technique Behind His Latest Work At Paris Men’s Fashion Week

Welcome To The Circus – Richard Phillipart Talks Technique Behind His Latest Work At Paris Men’s Fashion Week

Welcome To The Circus – Richard Phillipart Talks Technique Behind His Latest Work At Paris Men’s Fashion Week 

The Most Wanted 2024 Creative Talent finalist shares how he crafted bespoke looks inspired by the playfulness of circus troupes

Cirque du Soleil performance at Kid Studios
Image from @KidSuper

For his second voyage to Paris during Fashion Week, award-winning hairstylist Richard Phillipart turned his attention to Men’s Fashion Week S/S25, bringing his trusted #TeamPhillipart with him to both Études Studio & KidSuper Studios.  

After making his international debut in March, Richard and his team worked on four shows across London, Milan, and Paris for the men’s catwalks – an impressive feat without an agent! 

Bringing big top energy to one of the four fashion capitals, the KidSuper Studios show saw the circus as the overarching theme, while exploring interconnectedness and the unseen forces shaping our world, using strings and puppetry to delve into who controls the strings in our lives, both literally and metaphorically. This included models walking the runway attached by strings to giant hands that circled the stage on tracks as if the models were puppets being played with by giants. Taking the theme one step further, the show also included a spectacular performance by Cirque du Soleil.  
Behind the scenes at Kid Studios
Images by @jowkid
Richard Phillipart at Kid Studios

The look 

Inspired by the whimsical charm of vintage marionettes, Richard designed individual looks for each model that focus on sleek dynamic shapes with “spit curls” and flicked edges that invoke the playfulness of circus troupes. Contrasting longer hair textures reflect the collection’s vibrant and eclectic spirit. 

Backstage at Kid Studios

The how-to 

All models had their hair prepared by cleansing and treating with MyOrganics Supreme Shampoo and Miracle Mask, chosen as they provide intense nourishment without weighing it down. 

Hair was then coated with My Organics Hydrating Strong Mouse to add a pliable texture and hold. A strong parting was given to all models, and their hair was blown away from the face.  

Once dry, MyOrganics Water Moulding Wax was applied liberally. Using a strong brush, the wax was worked into the hair in the desired direction. Hair was then drenched in MyOrganics Strong Hold Hydrating Hairspray and the finished style was set using a hairdryer and diffuser. 

Final look at KidSuper Studios
Final look at KidSuper Studios
“Spit Curls” were shaped into place using MyOrganics Water Moulding Wax and an edges brush to achieve the crisp shape. 

MyOrganics Restructuring Shine Spray was applied moments before the models walked the runway to give the hair a high gloss finish. 

When Suzanne Cooper’s Hair Started To Fall Out She Panicked. Then She Formulated GLOWWA

When Suzanne Cooper’s Hair Started To Fall Out She Panicked. Then She Formulated GLOWWA

When Suzanne Cooper’s Hair Started To Fall Out She Panicked. Then She Formulated GLOWWA

Now this hair food supplement is taking the industry by storm.

by ATHERINE | CONVERSATIONS

Have you noticed how everyone’s talking about GLOWWA?  Since launching three years ago, this hair food supplement has not only won a slew of beauty awards (it will shortly achieve TGA certification, the highest accolade you can get for a food supplement), it’s also taken the hairdressing industry by storm, with one prestigious name after another extolling its virtues. Yes, everyone’stalking about GLOWWA and they’re all saying the same thing: this stuff actually works!

GLOWWA was created by Suzanne Cooper, a nutritional therapist whose hair started falling out after going through a particularly stressful phase in her life. “I started to panic,” she says, “and the first thing I did was to look for a supplement because I was used to dealing with really high-gradenutraceuticals, but everything I looked at either had toxic colourings in or was stuffed with not very nice bulking agents. So I self-formulated and my hair started to recover really quickly. And that led to the original hair food.”

Suzanne Cooper

GLOWWA is not like other hair supplements. While most concentrate on getting nutrients into the hair follicle, Suzanne’s expert blend of ingredients including biotin, vitamin B5, zinc and vitamin C addresses the body as a whole and focuses on overall health and wellbeing, making them perfect for those recovering from life events such as the postpartum period. The capsules are vegan and completely free of colourings, flavourings and genetically modified organisms (GMOs), making them suitable for a multitude of allergy sufferers and for men and women alike. What’s more, Suzanne is focusing on hair salons as her retail partners.

Hair loss due to modern lifestyle – stress, poor diet, hormonal imbalance – is such a common problem nowadays, but there didn’t seem to be a solution available in-salon,” says Suzanne. “Every hairdresser I spoke to about it had to send their clients to Boots or Holland & Barrett and I just thought, ‘There has got to be something better than this.’ I knew I could help people with my formulation, so I said to my partner, ‘I’m going to make this into a product and take it around salons.’ And he said, “Well, that’s different because there isn’t anything like that in salons.’ And that was five years ago, when the mission actually first started.

“It was literally me knocking on salon doors and saying to people, ‘I’ve got this product, you’re going to love it.’ And it wasn’t easy because there were so many hair supplements out there promising the world and not delivering the results.”

“I had zero marketing budget so it was literally me knocking on salon doors and basically saying to people, ‘I’ve got this product, you’re going to love it.’ And it wasn’t easy because there were so many hair supplements out there promising the world and not delivering the results, and influencers on Instagram putting their names to products that didn’t work, so there was a huge amount of scepticism. The owner of the first salon I visited – who has since become a good friend – said to me, ‘This isn’t going to work, hair supplements don’t work.’ But she had a client who’d been told by multiple psychologists and doctors that her hair would never grow back and she was just about to get fitted for a wig. She used our original product and two years down the line her hair is nearly fully recovered. Now that salon owner comes to all our events and helps us convince the sceptics!”

And that’s the thing about GLOWWA. It gets results. At the time of our interview, the company was conducting some consumer trials and 91 per cent of people who’d used GLOWWA for three months felt more confident and felt that GLOWWA had positively impacted their self-esteem. And that’s alongside stronger, shinier hair, reduced hair breakage and split ends and a healthier scalp. In recent months GLOWWA Hair Food has been joined by GLOWWA Hair Food Meno, a supplement designed to support hair health and wellbeing before, during and beyond the menopause, with consumers reporting it’s improved their energy, mood and sleep quality, as well as their hair health and growth.

GLOWWA’s results-driven approach is the reason why they’ve just appointed Sophia Hilton as their global ambassador. “The reason we find Sophia so exciting is because she will say when she doesn’t like something,” says Suzanne, “and initially she’d been sceptical about supplements. But addressing that stigma is something we’ve worked really hard on over the last three years – to show that our products work. Sophia has been a GLOWWA stockist for over a year, so it’s totally authentic, she’s seen the results first-hand and it’s a real testament to the brand that she believes in it. That’s what makes the partnership genuinely brilliant – that we’ve been able to take her from not believing in supplements to saying I absolutely love this brand and I’ve brought it into my salon for my clients.”

GLOWWA works exclusively with hairdressers – from individual freelancers all the way up to big groups. “We don’t judge on the size of the business,” says Suzanne. “We simply ask ourselves, Will it help this hairdresser help their clients? And we only want to work with hairdressers – we keep it very exclusive and that helps keep it special. We made GLOWWA for the hairdressing industry and we’re working really hard to protect it and keep it that way.

“This is a space where we know we can help bring knowledge and confidence to hairdressers, and also where they can make great revenue as well.”

To become a stockist, you apply via the GLOWWA website and the company reaches out with all the information you need. Crucially, all stockists have access to a free education programme devised by GLOWWA that covers hair and nutrition, giving you the confidence to understand why your clients need to take this supplement. “I go back to that day when I asked, ‘Why is there not a nutraceutical brand for hairdressers?’” says Suzanne. “This is a space where we know we can help bring knowledge and confidence to hairdressers, and also where they can make great revenue as well.

So, if you’ve got a client sitting in your chair, what’s the best way to steer the conversation around to GLOWWA? “I’d start by asking my client if they’d any changes in their hair health since their last appointment. Is there any more shedding when you’re washing your hair when you’re brushing it out? Have you seen any recession or thinning? I would also be asking, ‘Have you got any concerns with your scalp or your hair?’ It’s a really delicate subject talking about hair loss, so it’s better to ask your client about concerns, rather than telling them you’re seeing this big patch of hair loss at the back of their head. And the third thing I’d ask about is their routine, because hair loss is triggered from what’s going on within the body. So, that leads nicely into, ‘I think there’s a real space here for us to work from the inside to get these results for you.’ And that’s when you start naturally talking about GLOWWA.”

At the start of the interview, Suzanne described GLOWWA as “a mission”. “It really is,” she says, “and it’s why we’ve not had a weekend off in about three months. There is this feeling at head office that we’ve got a product that can make a huge difference, and that’s what gets us going every day.” And the mission continues with more GLOWWA products in the pipeline, including one that will launch this autumn (Suzanne won’t be drawn on what it might be).

“GLOWWA is for everybody,” she says, “from the age of 16 upwards and we’ve had success stories for alopecia right up to one of our brilliant case studies, Jane, aged 82, who’d been written off by a doctor who told her, ‘It’s your age, your hair’s not growing back.’ There’s no age limit on GLOWWA, and it’s completely gender-neutral. Even the Meno version can be used by people who just want to sleep better. We just say, ‘Yes, ignore the label and just go for it.’

‘THEM’  By the 2024 FAME Team

‘THEM’ By the 2024 FAME Team

‘THEM’ By the 2024 FAME Team

Elle Foreman, Tribe Salons

“In a world often bound by rigid stereotypes, ‘THEM’ challenges conventional norms. We wanted to embrace fluidity, and this photoshoot celebrates the beauty of individuality in all its forms.

Coming away from the traditional idea of beauty, ‘THEM’ celebrates individuals who challenge conformity, whose hair becomes a canvas for self-expression and empowerment. From gender-fluid styles to unconventional textures, each image tells a story of expression and authenticity.
By breaking the stereotypes, ‘THEM’ empowers individuals to embrace their true selves, regardless of societal expectations. It encourages us to celebrate the uniqueness of each person’s journey and to appreciate the beauty of the individual.”

Ilaria Bellemo, TONI&GUY, Canary Wharf

“What if beauty had no gender? In a society that often categorizes and labels, this photoshoot stands as a powerful reminder that the most beautiful things in life are often found in the spaces between, where gender is not confined to binaries but instead is celebrated as a spectrum of beautiful expressions. With this shoot, we wanted to break stereotypes and embrace the fluidity of identity.
Through a series of stunning photographs, ‘androgynous beauty’ becomes a symbol of resistance against conformity, and we wanted to inspire others to embrace their true selves without fear or judgment.

Harry Andreou, Ventura

“‘THEM’ marks our first collection as a team, and its centred on fluidity within shapes and ignoring gender stereotypes. What excites me most is that we’ve captured the essence of each model. Whether street-cast or agency, each model has their own unique style, and although we were guided by a concept, it’s the models who brought their own energy to the shoot.”

Stephen Campbell, Hair & Co

“‘THEM’ celebrates identity, disregarding gender, and instead explores the individuality of each model. In the salon, we are seeing hairstyles become fluid among wearers, showing no specific need for gender-specific attributes. We wanted to showcase this through our collection, showing the real diversity and change we are seeing amongst our commercial clients.”

Credits

FAME Team 2024: Harry Andreou, Ilaria Bellemo, Elle Foreman, Stephen Campbell

Photography: Jack Eames

Make-up: Maddie Austin

Products: L’Oreal Professionnel Paris

Related

“I can’t help but break the thing” – Rudi Lewis on his career in session

“I can’t help but break the thing” – Rudi Lewis on his career in session

“I can’t help but break the thing” – Rudi Lewis on his career in session

Even after 30 years in the business, the iconic session stylist has the playful mind of the rebellious teenager he once was

by CATHERINE | EXPLORE > PORTFOLIOS

Rudi Lewis @ LGA Management

On certain jobs session stylist Rudi Lewis finds himself people-pleasing – a habit formed during his years working on clients in salons, and one he can’t quite shake off. But put him in a room with people he clicks with and off he goes – liberated, empowered and excited to create looks that pulsate with the raw energy and rebellion of the music and subculture worlds where his heart and soul have always belonged. That’s when you’ll see Rudi at his scintillating, sensational, zeitgeist-defining best – and see why brands such as Gucci, Dior and Louis Vuitton want him on their teams. Creative HEAD meets a risk-taker par extraordinaire…

Damp, squalid, overcrowded – the Glasgow tenements of the ’70s had some of the worst conditions in Britain. Not the obvious background for a career in high fashion, but for young Rudi Lewis, growing up on one of the roughest estates was also where he discovered music, style, and the codes of punk that later took him to some of the most glamorous places in the world. “Where I lived, you could get beaten up for having the wrong pair of trainers, it was pretty homogeneous,” he says, “so I can still remember the first time I saw David Bowie or Adam Ant and thinking, ‘Oh, it’s okay to be yourself, I don’t have to live this life, I can be someone with my own style somewhere else.’”

Rudi Lewis @ LGA Management

On certain jobs session stylist Rudi Lewis finds himself people-pleasing – a habit formed during his years working on clients in salons, and one he can’t quite shake off. But put him in a room with people he clicks with and off he goes – liberated, empowered and excited to create looks that pulsate with the raw energy and rebellion of the music and subculture worlds where his heart and soul have always belonged. That’s when you’ll see Rudi at his scintillating, sensational, zeitgeist-defining best – and see why brands such as Gucci, Dior and Louis Vuitton want him on their teams. Creative HEAD meets a risk-taker par extraordinaire…

Damp, squalid, overcrowded – the Glasgow tenements of the ’70s had some of the worst conditions in Britain. Not the obvious background for a career in high fashion, but for young Rudi Lewis, growing up on one of the roughest estates was also where he discovered music, style, and the codes of punk that later took him to some of the most glamorous places in the world. “Where I lived, you could get beaten up for having the wrong pair of trainers, it was pretty homogeneous,” he says, “so I can still remember the first time I saw David Bowie or Adam Ant and thinking, ‘Oh, it’s okay to be yourself, I don’t have to live this life, I can be someone with my own style somewhere else.’”

His escape route came in the form of hair. Inspired by Irvine and Rita Rusk, the super-stylish Glaswegian hairdressing duo who had won countless national and international awards and who went around the city in matching leather overcoats and oversized sunglasses, salons were springing up all around Glasgow and 16-year-old Rudi – who had always known how he wanted to look and how he wanted hair to look – found himself training at local salon Billy Smith’s in Clydebank, before qualifying at James Margey in Glasgow’s West End. “It was an oasis of cool people like I’d never seen before,” he recalls. “I loved it.” When a hairdresser neighbour left to go and work at Trevor Sorbie in London, a 17-year-old Rudi followed – and never looked back.

He chose to work at Eclipse in north London because they shot photo-collections and took part in the Alternative Hair Show. Rudi had already developed a love of image-making, thanks to a friend of his mother’s, Nick Peacock, who back home had taught him how to use a camera and develop his own photos in a dark room. Rudi is grateful for his time at Eclipse because it’s where he learnt how to run a salon but, desperate to work in Covent Garden, in 1995 he chose to move to Paul Windle’s salon because “he had work from really cool photographers such as Glen Luchford in his windows”.

It must have been an omen, because that’s where Rudi met Eugene Souleiman, who told him he loved his work and that he shouldn’t try and copy anyone else’s, and that’s how Rudi ended up assisting Eugene at the shows, and where Rudi excelled and found his niche. And that’s how a career in session was born.

The Motif, photography by Casper Wackerhausen-Sejersen

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How important to your session career were those early years working in salons?

My time in the salon was genuinely formative in so many ways. For example, when I was at Eclipse I assisted an Afro hair specialist called Randolph Gray, who did tonnes of clients all day long, so I had to learn how to work with Afro hair. At that time it was unusual for white hairdressers to have much experience with Afro hair, it was a totally separate industry in a way. But I was exposed to it quite early on in my career, and it’s meant that I’ve always been confident with all textures of hair.

Paul Windle had run the academy at Sassoon and there was a culture of very technical haircutting at [his salon] Windle when I joined. I noticed there was this guy who used to pop in now and again and do these insanely good haircuts. It was Eugene Souleiman, and he’s one of the most unique and brilliant people I have ever met in my life. After he’d seen me a few times he said to me, “Why are you trying to cut hair like everybody else?” And I was like, “What do you mean?” And he said, “Don’t try to be like them because you’ve got your own thing going on. You’ve got great hands.” And that was the most inspirational thing anyone had ever said about my work. And funnily enough I had actually suffered from impostor syndrome at Windle, because I felt like I wasn’t as good or as technical as the other stylists there.

When Eugene asked me to come and do some shows with him, I had to ask Paul for permission because I was a very busy stylist. At that time, the session world was very separate from salon – if you wanted to become a session stylist, it was either because you thought you were better than anyone else in the salon or you just wanted to get out of there. But Paul saw that it could be very interesting if we could learn session techniques and bring them into our work in the salon, that it would be a very good USP for the business. And it was around this time we also connected with Bumble & bumble (Windle went on to become a distributor for the brand) and its entire product range was based on session. We also had magazine journalists coming into the salon and they would say, “Oh, can you fix the hair on a shoot we’re doing for The Face this weekend?”, so I was starting to do a lot of shoots, as well.  When I look back, those were the golden years at Windle and I am still very proud of that time because I think we created a direction in hair salons and hairdressing that was totally new and really very good. We produced a lot of excellent hairdressers who went on to do great things.

“You can get these jobs where you get a chemistry going and that can be really liberating”

i-D, photography by Josh Olins

Vogue Scandinavia, photography by Gregory Harris

That’s a heck of a start, assisting Eugene. So where did things go from there? How did you get your first break as an independent?

After I left Windle, I moved to Sweden to be with my partner, but I kept flying back to London to do clients. By that time, it was becoming more acceptable to flick back and forth between salon and session, so I was freelancing at salons like Michael Van Clarke, who was happy for me to juggle clients in between shoots, and Daniel Hersheson, whose son Luke was also getting started in session around then. I joined an agency that was mainly based out of New York and things blew up very quickly. Within a matter of weeks I was shooting my first covers for Vogue and was even commissioned to shoot a hair story for Paris Vogue, which was mind-blowing at the time!

How confident were you in your work, given how quickly things were moving?

Even to this day I always have a slight panic before I go on a job, and I think I need it. I don’t like it, and it makes me uncomfortable, but I think that if I didn’t have it, I would probably get lazy. But then you can get these jobs where you just click with the rest of the team, you get a chemistry going and that can be really liberating, so it really depends on the job. If I’m going into a job with people I’ve worked with a lot and they clearly like what I do, then I feel free to push myself more. But when I’m working with a client for the first time, my tendency is to go back to ‘hair salon guy’ and approach it like a consultation and ask them about their expectations so I can deliver what they want really well. I’m quite a thorough consultant [he laughs]. But I will probably always have a bit of impostor syndrome.

How would you describe your aesthetic? What is it that people book you for?

I don’t really like perfection. I like there to be elements present in the hair that are human – something that you know the hairdresser did, like a little tuft of hair that goes that way or one that goes over there. I always need to break the thing. Even when I do the most perfect shape, I’ll just do one little tweak, I can’t help myself. My silhouettes are coming from things that I think are cool and rooted in subculture. So, people like Morrissey, Patti Smith, Debbie Harry, Kurt Cobain, Nick Cave, Marianne Faithfull… you know, just iconic musicians that I grew up listening to. Even when I’m working on a glamorous high fashion shoot, I tend to reinterpret those looks. I also do some abstract work, creating wigs out of materials that aren’t hair, like buttons or safety pins, but the silhouette is always a recognisable hairstyle, like a bob, or a beehive, but in plastic or something. I want people to see that. Maybe they don’t, but it’s there if you look.

Out of Order, photography by Sølve Sundsbø

Self Service, photography by David Armstrong

And how have you managed to stay true to your aesthetic throughout your career?

It’s something that I’m more aware of now. I think earlier in my career I did projects that were more commercial or high glamour, and I went along with it because I was working with all the big names. But looking back, I always felt that I didn’t really belong. So, I made a conscious effort to go back to my roots and do projects that felt authentic to me. It was around this time that I began to contribute to Beauty Papers magazine, which was looking for work that was coming from a less obviously commercial place, less product-oriented. The projects I’ve done for them have been very much my aesthetic and it was a real turning point for me because it gave me the opportunity to showcase a more intelligent kind of hair story. So, nowadays I’m quite careful only to take on projects that are true to my style.

Session is a competitive industry. How do you stay sane?

I used to be pretty competitive. I would flick through magazines, and it would make me feel envious, thinking, ‘Why didn’t I get that job?’ or whatever. But one of my best friends is a stylist who has gone on to become one of the biggest names in the fashion industry. I remember having a conversation with him some years ago and he said, “The funny thing is, it’s never how you think it is. So, sometimes you don’t get a job and you think it’s because you’re not good enough or someone doesn’t want to work with you. And it’s totally understandable that you would think like that because you don’t have all the information. But I’m in that room when the conversations are taking place, and it literally could be just a random reason why someone else gets the job. It’s not personal at all”. So, that was good to know and understand, I do try to keep a healthy distance from these things nowadays. I do feel like I deserve to be where I am. Sometimes you don’t get the job and a week later something else great comes in.

The Last Magazine, photography by Nathaniel Goldberg

Who do you enjoy collaborating with? Who brings out your best work?

When I work, I’m always stood right next to the photographer, constantly touching the hair and changing things because I know photographers respond to that. I see how light falls on the hair and I see how the hair might affect the light on the face, things like that. A lot of hairdressers are thinking about their hairstyle; but I’m thinking about the picture. I’ve done a couple of projects with Paolo Roversi, which was very liberating. I have also done some amazing shoots with a Swedish photographer called Julia Hetta, where I really got to push it and do some great hair. I also got to work with David Bailey, which I absolutely loved because he’s a legend. But right now I’m really enjoying working with new, up-and-coming photographers. I’m working with a guy called Sam Rock, who is just killing it at the moment, he’s an amazing talent. Another great one I shoot with is Drew Vickers, and it’s always very collaborative with him. I like it when I’m able to have a voice and some creative influence over the outcome of the shoot.

Everyone’s a photographer on social! Are you a fan?

Sometimes I feel that we’re drowning in imagery. The algorithm means that great work is getting diluted by the mediocre work that surrounds it. People barely look at things for more than a few seconds, so I think that’s a downside. It’s the constant scroll on the phone! I used to be a voracious reader, I’d read a book every week, and then because of looking at my phone there was a time when it was taking me months. And so, I just checked out from it. I wasn’t posting anything at all. Right now, we’re trying to detox in our house a little bit, so the kids get an hour when they’re home from school where they can chill and be on their iPads or whatever, and then we all switch everything off so no one’s on their phone in the evening. I just think it’s healthy, you know.

For me it’s all about doing stuff that I really enjoyed before in the analogue world, and then getting to a place where I’ve generated enough work that I actually want to post on social media. It’s why I’ve found myself this little salon-cum-studio space in Stockholm and I’m going to make it this place where every week someone comes over, a bit like a go-see, and I’m going to do their hair and then shoot them, so I generate my own imagery in a quiet, organic, real kind of way. It won’t be retouched and it will be done in my own time, not rushed, like on work shoots, just me and that person. That’s the goal for me. That’s how I’m able to compute social media.

“I see how light falls on the hair and I see how the hair might affect the light on the face, things like that.  A lot of hairdressers are thinking about their hairstyle; I’m thinking about the picture”

What’s exciting you right now?

Well, my energy and focus is really on the new place. As well as being a little salon to do clients, and the portrait studio, I am planning to publish my own little books and ’zines, I’m about to release the first one, which is a collaboration with a young Scottish photographer called Rachel Lamb, we cast it and shot it all in Glasgow. I even borrowed my old boss James Margey’s salon to do all the haircuts. So, it was kind of full circle for me. I am really excited about that project because I’m not just the hairdresser, I’m the creative director and publisher too. I guess it’s a response to the digital and AI thing, I just wanted to make something tactile, that doesn’t just exist online.

What’s the biggest risk you’ve taken in your career?

Lots of decisions are difficult because you have to confront fear – your own or someone else’s – but I guess moving to Sweden would have to be up there. After 20 years in London, it was a real gamble. It’s tough to maintain a successful career, learn a new language, start over, make new friends when you travel as much as I do. My new studio is also a big risk because I’ve been so transient for so long now that it’s a bit scary putting roots down. I’ve invested a lot of money, time and energy into it.

You’ve spent a long time in the session world. Any advice for someone just starting out?

There’s something very authentic and approachable about the new generation of hairdressers working in session, and what they’re doing is actually informing a lot of the work that more established artists are doing. You’ve got all these gender-fluid, non-conformist kids who have all that language around their work and everybody wants to be in that space now, right? I mean, traditionally, all the big ideas would come from the fashion industry and trickle out into society but now those ideas are coming from young people and fashion is trying to keep up. So, what I would urge young session stylists to do is shoot with your friends, own your identity, show it through your skills because what you’re doing is interesting and it is changing the world. And it looks great!