‘THEM’  By the 2024 FAME Team

‘THEM’ By the 2024 FAME Team

‘THEM’ By the 2024 FAME Team

Elle Foreman, Tribe Salons

“In a world often bound by rigid stereotypes, ‘THEM’ challenges conventional norms. We wanted to embrace fluidity, and this photoshoot celebrates the beauty of individuality in all its forms.

Coming away from the traditional idea of beauty, ‘THEM’ celebrates individuals who challenge conformity, whose hair becomes a canvas for self-expression and empowerment. From gender-fluid styles to unconventional textures, each image tells a story of expression and authenticity.
By breaking the stereotypes, ‘THEM’ empowers individuals to embrace their true selves, regardless of societal expectations. It encourages us to celebrate the uniqueness of each person’s journey and to appreciate the beauty of the individual.”

Ilaria Bellemo, TONI&GUY, Canary Wharf

“What if beauty had no gender? In a society that often categorizes and labels, this photoshoot stands as a powerful reminder that the most beautiful things in life are often found in the spaces between, where gender is not confined to binaries but instead is celebrated as a spectrum of beautiful expressions. With this shoot, we wanted to break stereotypes and embrace the fluidity of identity.
Through a series of stunning photographs, ‘androgynous beauty’ becomes a symbol of resistance against conformity, and we wanted to inspire others to embrace their true selves without fear or judgment.

Harry Andreou, Ventura

“‘THEM’ marks our first collection as a team, and its centred on fluidity within shapes and ignoring gender stereotypes. What excites me most is that we’ve captured the essence of each model. Whether street-cast or agency, each model has their own unique style, and although we were guided by a concept, it’s the models who brought their own energy to the shoot.”

Stephen Campbell, Hair & Co

“‘THEM’ celebrates identity, disregarding gender, and instead explores the individuality of each model. In the salon, we are seeing hairstyles become fluid among wearers, showing no specific need for gender-specific attributes. We wanted to showcase this through our collection, showing the real diversity and change we are seeing amongst our commercial clients.”

Credits

FAME Team 2024: Harry Andreou, Ilaria Bellemo, Elle Foreman, Stephen Campbell

Photography: Jack Eames

Make-up: Maddie Austin

Products: L’Oreal Professionnel Paris

Related

“I can’t help but break the thing” – Rudi Lewis on his career in session

“I can’t help but break the thing” – Rudi Lewis on his career in session

“I can’t help but break the thing” – Rudi Lewis on his career in session

Even after 30 years in the business, the iconic session stylist has the playful mind of the rebellious teenager he once was

by CATHERINE | EXPLORE > PORTFOLIOS

Rudi Lewis @ LGA Management

On certain jobs session stylist Rudi Lewis finds himself people-pleasing – a habit formed during his years working on clients in salons, and one he can’t quite shake off. But put him in a room with people he clicks with and off he goes – liberated, empowered and excited to create looks that pulsate with the raw energy and rebellion of the music and subculture worlds where his heart and soul have always belonged. That’s when you’ll see Rudi at his scintillating, sensational, zeitgeist-defining best – and see why brands such as Gucci, Dior and Louis Vuitton want him on their teams. Creative HEAD meets a risk-taker par extraordinaire…

Damp, squalid, overcrowded – the Glasgow tenements of the ’70s had some of the worst conditions in Britain. Not the obvious background for a career in high fashion, but for young Rudi Lewis, growing up on one of the roughest estates was also where he discovered music, style, and the codes of punk that later took him to some of the most glamorous places in the world. “Where I lived, you could get beaten up for having the wrong pair of trainers, it was pretty homogeneous,” he says, “so I can still remember the first time I saw David Bowie or Adam Ant and thinking, ‘Oh, it’s okay to be yourself, I don’t have to live this life, I can be someone with my own style somewhere else.’”

Rudi Lewis @ LGA Management

On certain jobs session stylist Rudi Lewis finds himself people-pleasing – a habit formed during his years working on clients in salons, and one he can’t quite shake off. But put him in a room with people he clicks with and off he goes – liberated, empowered and excited to create looks that pulsate with the raw energy and rebellion of the music and subculture worlds where his heart and soul have always belonged. That’s when you’ll see Rudi at his scintillating, sensational, zeitgeist-defining best – and see why brands such as Gucci, Dior and Louis Vuitton want him on their teams. Creative HEAD meets a risk-taker par extraordinaire…

Damp, squalid, overcrowded – the Glasgow tenements of the ’70s had some of the worst conditions in Britain. Not the obvious background for a career in high fashion, but for young Rudi Lewis, growing up on one of the roughest estates was also where he discovered music, style, and the codes of punk that later took him to some of the most glamorous places in the world. “Where I lived, you could get beaten up for having the wrong pair of trainers, it was pretty homogeneous,” he says, “so I can still remember the first time I saw David Bowie or Adam Ant and thinking, ‘Oh, it’s okay to be yourself, I don’t have to live this life, I can be someone with my own style somewhere else.’”

His escape route came in the form of hair. Inspired by Irvine and Rita Rusk, the super-stylish Glaswegian hairdressing duo who had won countless national and international awards and who went around the city in matching leather overcoats and oversized sunglasses, salons were springing up all around Glasgow and 16-year-old Rudi – who had always known how he wanted to look and how he wanted hair to look – found himself training at local salon Billy Smith’s in Clydebank, before qualifying at James Margey in Glasgow’s West End. “It was an oasis of cool people like I’d never seen before,” he recalls. “I loved it.” When a hairdresser neighbour left to go and work at Trevor Sorbie in London, a 17-year-old Rudi followed – and never looked back.

He chose to work at Eclipse in north London because they shot photo-collections and took part in the Alternative Hair Show. Rudi had already developed a love of image-making, thanks to a friend of his mother’s, Nick Peacock, who back home had taught him how to use a camera and develop his own photos in a dark room. Rudi is grateful for his time at Eclipse because it’s where he learnt how to run a salon but, desperate to work in Covent Garden, in 1995 he chose to move to Paul Windle’s salon because “he had work from really cool photographers such as Glen Luchford in his windows”.

It must have been an omen, because that’s where Rudi met Eugene Souleiman, who told him he loved his work and that he shouldn’t try and copy anyone else’s, and that’s how Rudi ended up assisting Eugene at the shows, and where Rudi excelled and found his niche. And that’s how a career in session was born.

The Motif, photography by Casper Wackerhausen-Sejersen

Check out our socials





Hello class! the School of Social Media is back with another quick-fire lesson to help you level up your profiles and ultimately boost your business ⬆️

Discussing the greatness of UGC content, @hiltonsophia shares with us why it's the future for salons. Head to the link in our bio to hear more from Sophia as part of the School of Social Media special online. 

#hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
Hello class! the School of Social Media is back with another quick-fire lesson to help you level up your profiles and ultimately boost your business ⬆️ Discussing the greatness of UGC content, @hiltonsophia shares with us why it's the future for salons. Head to the link in our bio to hear more from Sophia as part of the School of Social Media special online. #hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
18 hours ago
View on Instagram |
1/9
A kaleidoscope of colour, expertly crafted by @hairbydvt2 for @livefashionhair, published in @vanguardmagok 🌈

The blend, the shine, the soft loose wave to finish... it's a YES from us. 

Photography: Vishal Baharani @therealvbd
Styling: Gumidafe Gutiér @gumidafegutier
Make-up: Yely Rodriguez @yelyicon
Hair: Danny van Tuijl @hairbydvt2
Hair assistant: Lizzy Lemon @colourlemon
Post Production: María Malpartida @laqueretoca
Model: Vlada Martsinkevich Agency: Ole Group @olegroup
Production: Live Production @liveproductionstudio
Production manager: Orlando Martin @orlandoicon
Production assistant: Miki Pérez @mikiiconcanarias
Special thanks: Kish Vintage Apparel @kishvintageappare

#hair #hairdressing #hairdresser #editorialhair #haircolourist #rainbowhair #blondehair #haircolor #haircolorist #pastelhair
A kaleidoscope of colour, expertly crafted by @hairbydvt2 for @livefashionhair, published in @vanguardmagok 🌈

The blend, the shine, the soft loose wave to finish... it's a YES from us. 

Photography: Vishal Baharani @therealvbd
Styling: Gumidafe Gutiér @gumidafegutier
Make-up: Yely Rodriguez @yelyicon
Hair: Danny van Tuijl @hairbydvt2
Hair assistant: Lizzy Lemon @colourlemon
Post Production: María Malpartida @laqueretoca
Model: Vlada Martsinkevich Agency: Ole Group @olegroup
Production: Live Production @liveproductionstudio
Production manager: Orlando Martin @orlandoicon
Production assistant: Miki Pérez @mikiiconcanarias
Special thanks: Kish Vintage Apparel @kishvintageappare

#hair #hairdressing #hairdresser #editorialhair #haircolourist #rainbowhair #blondehair #haircolor #haircolorist #pastelhair
A kaleidoscope of colour, expertly crafted by @hairbydvt2 for @livefashionhair, published in @vanguardmagok 🌈 The blend, the shine, the soft loose wave to finish... it's a YES from us. Photography: Vishal Baharani @therealvbd Styling: Gumidafe Gutiér @gumidafegutier Make-up: Yely Rodriguez @yelyicon Hair: Danny van Tuijl @hairbydvt2 Hair assistant: Lizzy Lemon @colourlemon Post Production: María Malpartida @laqueretoca Model: Vlada Martsinkevich Agency: Ole Group @olegroup Production: Live Production @liveproductionstudio Production manager: Orlando Martin @orlandoicon Production assistant: Miki Pérez @mikiiconcanarias Special thanks: Kish Vintage Apparel @kishvintageappare #hair #hairdressing #hairdresser #editorialhair #haircolourist #rainbowhair #blondehair #haircolor #haircolorist #pastelhair
1 day ago
View on Instagram |
2/9
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤

To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio.

Photography: @jackeamesphoto
Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. 
Products: @lorealpro
Make-up: @maddieaustinmua
Project leader: @sallybrookshair

#hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤

To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio.

Photography: @jackeamesphoto
Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. 
Products: @lorealpro
Make-up: @maddieaustinmua
Project leader: @sallybrookshair

#hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤

To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio.

Photography: @jackeamesphoto
Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. 
Products: @lorealpro
Make-up: @maddieaustinmua
Project leader: @sallybrookshair

#hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤 To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio. Photography: @jackeamesphoto Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. Products: @lorealpro Make-up: @maddieaustinmua Project leader: @sallybrookshair #hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
2 days ago
View on Instagram |
3/9
Serving long and luscious locks, come behind the scenes with @josephferrarohair as he shares his authentic take on three iconic looks, using @authenticbeautyconceptuk.

From the minimalist mermaid to the piecey pony and nineties knots, the trio of show-stopping styles are brought to life with an array of AUTHENTIC BEAUTY CONCEPT styling heroes, delivering volume, shine and serious staying power.

Authentic, editorial and bang on trend, we dare you not to be inspired! Head to creativeheadmag.com to see more.

#AD #AuthenticBeautyConcept #MermaidWaves #Ponytail #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
Serving long and luscious locks, come behind the scenes with @josephferrarohair as he shares his authentic take on three iconic looks, using @authenticbeautyconceptuk. From the minimalist mermaid to the piecey pony and nineties knots, the trio of show-stopping styles are brought to life with an array of AUTHENTIC BEAUTY CONCEPT styling heroes, delivering volume, shine and serious staying power. Authentic, editorial and bang on trend, we dare you not to be inspired! Head to creativeheadmag.com to see more. #AD #AuthenticBeautyConcept #MermaidWaves #Ponytail #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
2 days ago
View on Instagram |
4/9
Get closer to the action with @melissatimp, as she dissects the modern-day bob using @authenticbeautyconceptuk.

Serving a sleek wet look, a bedhead bob with tonnes of texture and a fauxhawk with fabulous height, watch Melissa craft a trio of tremendous looks using a selection of her favourite AUTHENTIC BEAUTY CONCEPT hair heroes. 

Fashion-forward, fabulous and 100 per cent authentic, it’s serving realness in THE best possible way. Head to creatveheadmag.com to see more. 

#AD #AuthenticBeautyConcept #ShortHair #Bob #WetLookHair #GlassHair #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
Get closer to the action with @melissatimp, as she dissects the modern-day bob using @authenticbeautyconceptuk. Serving a sleek wet look, a bedhead bob with tonnes of texture and a fauxhawk with fabulous height, watch Melissa craft a trio of tremendous looks using a selection of her favourite AUTHENTIC BEAUTY CONCEPT hair heroes. Fashion-forward, fabulous and 100 per cent authentic, it’s serving realness in THE best possible way. Head to creatveheadmag.com to see more. #AD #AuthenticBeautyConcept #ShortHair #Bob #WetLookHair #GlassHair #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
2 days ago
View on Instagram |
5/9
We're back with another lesson from the School of Social Media, this time courtesy of the wonderful @vsvstylist ✨

Say hello to the power of personality as Vishali gives you a quick close on being your true authentic self on social media. People invest in people, so forget that the camera is rolling and just be YOU.

For more pearls of Vis-dom, head to the link in our bio to check out the School of Social Media special.

#hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
We're back with another lesson from the School of Social Media, this time courtesy of the wonderful @vsvstylist ✨ Say hello to the power of personality as Vishali gives you a quick close on being your true authentic self on social media. People invest in people, so forget that the camera is rolling and just be YOU. For more pearls of Vis-dom, head to the link in our bio to check out the School of Social Media special. #hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
3 days ago
View on Instagram |
6/9
@bons.hair is serving up some '80s rock with this shag haircut! 🤘

 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star!

#hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
@bons.hair is serving up some '80s rock with this shag haircut! 🤘

 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star!

#hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
@bons.hair is serving up some '80s rock with this shag haircut! 🤘

 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star!

#hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
@bons.hair is serving up some '80s rock with this shag haircut! 🤘 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star! #hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
3 days ago
View on Instagram |
7/9
Inspired by the DREAMY warmth & radiance of #GoldenHour, @wellaprofessionalsuki has just launched THE colour collection of the summer ☀️

Golden Hour Glow also sees the launch of five new Shinefinity shades, created to help you deliver bold brilliance that screams summer vibes, or dial things down with softer pinker tones or sun-kissed blondes to suit your client's individual style. 

“Colour Gradience is all about pairing the right shades to create the perfect
harmony of light and dark in a warm palette for illuminations that resemble a warm sunset. It’s a seamless blend between two colours to create dimension in the hair, mimicking the shadow from a Golden Hour glow,” says Colour & Trend ambassador for Wella Professionals, @jordannacobella. 

Ready to glow? Head to the Wella Store now for more, visit wellastore.com. 

#AD #WellaProfessionals #WellaFamily #Shinefinity #GoldenHour #HairColourist
Inspired by the DREAMY warmth & radiance of #GoldenHour, @wellaprofessionalsuki has just launched THE colour collection of the summer ☀️ Golden Hour Glow also sees the launch of five new Shinefinity shades, created to help you deliver bold brilliance that screams summer vibes, or dial things down with softer pinker tones or sun-kissed blondes to suit your client's individual style. “Colour Gradience is all about pairing the right shades to create the perfect harmony of light and dark in a warm palette for illuminations that resemble a warm sunset. It’s a seamless blend between two colours to create dimension in the hair, mimicking the shadow from a Golden Hour glow,” says Colour & Trend ambassador for Wella Professionals, @jordannacobella. Ready to glow? Head to the Wella Store now for more, visit wellastore.com. #AD #WellaProfessionals #WellaFamily #Shinefinity #GoldenHour #HairColourist
3 days ago
View on Instagram |
8/9
The heat is on and #GoldenHourSeason is officially here 🌅

It’s that magical time around sunrise and sunset when the sun is low and casts
a beautifully soft light that basks everything in a beautiful, shimmering golden glow. 

Now you can offer these incredible colours to your clients with @wellaprofessionalsuki Golden Hour Glow – a unique approach to colour that captures the special gradience of tones in chic, on-trend colour results. Featuring three new shades from Koleston Perfect, this gorgeous, golden collection is set to be one of THE biggest colour trends of the season.

Ready to glow? Head to the Wella Store now for more, visit wellastore.com. 

#AD #WellaProfessionals #WellaFamily #KolestonPerfect #GoldenHour #HairColourist
The heat is on and #GoldenHourSeason is officially here 🌅 It’s that magical time around sunrise and sunset when the sun is low and casts a beautifully soft light that basks everything in a beautiful, shimmering golden glow. Now you can offer these incredible colours to your clients with @wellaprofessionalsuki Golden Hour Glow – a unique approach to colour that captures the special gradience of tones in chic, on-trend colour results. Featuring three new shades from Koleston Perfect, this gorgeous, golden collection is set to be one of THE biggest colour trends of the season. Ready to glow? Head to the Wella Store now for more, visit wellastore.com. #AD #WellaProfessionals #WellaFamily #KolestonPerfect #GoldenHour #HairColourist
3 days ago
View on Instagram |
9/9

How important to your session career were those early years working in salons?

My time in the salon was genuinely formative in so many ways. For example, when I was at Eclipse I assisted an Afro hair specialist called Randolph Gray, who did tonnes of clients all day long, so I had to learn how to work with Afro hair. At that time it was unusual for white hairdressers to have much experience with Afro hair, it was a totally separate industry in a way. But I was exposed to it quite early on in my career, and it’s meant that I’ve always been confident with all textures of hair.

Paul Windle had run the academy at Sassoon and there was a culture of very technical haircutting at [his salon] Windle when I joined. I noticed there was this guy who used to pop in now and again and do these insanely good haircuts. It was Eugene Souleiman, and he’s one of the most unique and brilliant people I have ever met in my life. After he’d seen me a few times he said to me, “Why are you trying to cut hair like everybody else?” And I was like, “What do you mean?” And he said, “Don’t try to be like them because you’ve got your own thing going on. You’ve got great hands.” And that was the most inspirational thing anyone had ever said about my work. And funnily enough I had actually suffered from impostor syndrome at Windle, because I felt like I wasn’t as good or as technical as the other stylists there.

When Eugene asked me to come and do some shows with him, I had to ask Paul for permission because I was a very busy stylist. At that time, the session world was very separate from salon – if you wanted to become a session stylist, it was either because you thought you were better than anyone else in the salon or you just wanted to get out of there. But Paul saw that it could be very interesting if we could learn session techniques and bring them into our work in the salon, that it would be a very good USP for the business. And it was around this time we also connected with Bumble & bumble (Windle went on to become a distributor for the brand) and its entire product range was based on session. We also had magazine journalists coming into the salon and they would say, “Oh, can you fix the hair on a shoot we’re doing for The Face this weekend?”, so I was starting to do a lot of shoots, as well.  When I look back, those were the golden years at Windle and I am still very proud of that time because I think we created a direction in hair salons and hairdressing that was totally new and really very good. We produced a lot of excellent hairdressers who went on to do great things.

“You can get these jobs where you get a chemistry going and that can be really liberating”

i-D, photography by Josh Olins

Vogue Scandinavia, photography by Gregory Harris

That’s a heck of a start, assisting Eugene. So where did things go from there? How did you get your first break as an independent?

After I left Windle, I moved to Sweden to be with my partner, but I kept flying back to London to do clients. By that time, it was becoming more acceptable to flick back and forth between salon and session, so I was freelancing at salons like Michael Van Clarke, who was happy for me to juggle clients in between shoots, and Daniel Hersheson, whose son Luke was also getting started in session around then. I joined an agency that was mainly based out of New York and things blew up very quickly. Within a matter of weeks I was shooting my first covers for Vogue and was even commissioned to shoot a hair story for Paris Vogue, which was mind-blowing at the time!

How confident were you in your work, given how quickly things were moving?

Even to this day I always have a slight panic before I go on a job, and I think I need it. I don’t like it, and it makes me uncomfortable, but I think that if I didn’t have it, I would probably get lazy. But then you can get these jobs where you just click with the rest of the team, you get a chemistry going and that can be really liberating, so it really depends on the job. If I’m going into a job with people I’ve worked with a lot and they clearly like what I do, then I feel free to push myself more. But when I’m working with a client for the first time, my tendency is to go back to ‘hair salon guy’ and approach it like a consultation and ask them about their expectations so I can deliver what they want really well. I’m quite a thorough consultant [he laughs]. But I will probably always have a bit of impostor syndrome.

How would you describe your aesthetic? What is it that people book you for?

I don’t really like perfection. I like there to be elements present in the hair that are human – something that you know the hairdresser did, like a little tuft of hair that goes that way or one that goes over there. I always need to break the thing. Even when I do the most perfect shape, I’ll just do one little tweak, I can’t help myself. My silhouettes are coming from things that I think are cool and rooted in subculture. So, people like Morrissey, Patti Smith, Debbie Harry, Kurt Cobain, Nick Cave, Marianne Faithfull… you know, just iconic musicians that I grew up listening to. Even when I’m working on a glamorous high fashion shoot, I tend to reinterpret those looks. I also do some abstract work, creating wigs out of materials that aren’t hair, like buttons or safety pins, but the silhouette is always a recognisable hairstyle, like a bob, or a beehive, but in plastic or something. I want people to see that. Maybe they don’t, but it’s there if you look.

Out of Order, photography by Sølve Sundsbø

Self Service, photography by David Armstrong

And how have you managed to stay true to your aesthetic throughout your career?

It’s something that I’m more aware of now. I think earlier in my career I did projects that were more commercial or high glamour, and I went along with it because I was working with all the big names. But looking back, I always felt that I didn’t really belong. So, I made a conscious effort to go back to my roots and do projects that felt authentic to me. It was around this time that I began to contribute to Beauty Papers magazine, which was looking for work that was coming from a less obviously commercial place, less product-oriented. The projects I’ve done for them have been very much my aesthetic and it was a real turning point for me because it gave me the opportunity to showcase a more intelligent kind of hair story. So, nowadays I’m quite careful only to take on projects that are true to my style.

Session is a competitive industry. How do you stay sane?

I used to be pretty competitive. I would flick through magazines, and it would make me feel envious, thinking, ‘Why didn’t I get that job?’ or whatever. But one of my best friends is a stylist who has gone on to become one of the biggest names in the fashion industry. I remember having a conversation with him some years ago and he said, “The funny thing is, it’s never how you think it is. So, sometimes you don’t get a job and you think it’s because you’re not good enough or someone doesn’t want to work with you. And it’s totally understandable that you would think like that because you don’t have all the information. But I’m in that room when the conversations are taking place, and it literally could be just a random reason why someone else gets the job. It’s not personal at all”. So, that was good to know and understand, I do try to keep a healthy distance from these things nowadays. I do feel like I deserve to be where I am. Sometimes you don’t get the job and a week later something else great comes in.

The Last Magazine, photography by Nathaniel Goldberg

Who do you enjoy collaborating with? Who brings out your best work?

When I work, I’m always stood right next to the photographer, constantly touching the hair and changing things because I know photographers respond to that. I see how light falls on the hair and I see how the hair might affect the light on the face, things like that. A lot of hairdressers are thinking about their hairstyle; but I’m thinking about the picture. I’ve done a couple of projects with Paolo Roversi, which was very liberating. I have also done some amazing shoots with a Swedish photographer called Julia Hetta, where I really got to push it and do some great hair. I also got to work with David Bailey, which I absolutely loved because he’s a legend. But right now I’m really enjoying working with new, up-and-coming photographers. I’m working with a guy called Sam Rock, who is just killing it at the moment, he’s an amazing talent. Another great one I shoot with is Drew Vickers, and it’s always very collaborative with him. I like it when I’m able to have a voice and some creative influence over the outcome of the shoot.

Everyone’s a photographer on social! Are you a fan?

Sometimes I feel that we’re drowning in imagery. The algorithm means that great work is getting diluted by the mediocre work that surrounds it. People barely look at things for more than a few seconds, so I think that’s a downside. It’s the constant scroll on the phone! I used to be a voracious reader, I’d read a book every week, and then because of looking at my phone there was a time when it was taking me months. And so, I just checked out from it. I wasn’t posting anything at all. Right now, we’re trying to detox in our house a little bit, so the kids get an hour when they’re home from school where they can chill and be on their iPads or whatever, and then we all switch everything off so no one’s on their phone in the evening. I just think it’s healthy, you know.

For me it’s all about doing stuff that I really enjoyed before in the analogue world, and then getting to a place where I’ve generated enough work that I actually want to post on social media. It’s why I’ve found myself this little salon-cum-studio space in Stockholm and I’m going to make it this place where every week someone comes over, a bit like a go-see, and I’m going to do their hair and then shoot them, so I generate my own imagery in a quiet, organic, real kind of way. It won’t be retouched and it will be done in my own time, not rushed, like on work shoots, just me and that person. That’s the goal for me. That’s how I’m able to compute social media.

“I see how light falls on the hair and I see how the hair might affect the light on the face, things like that.  A lot of hairdressers are thinking about their hairstyle; I’m thinking about the picture”

What’s exciting you right now?

Well, my energy and focus is really on the new place. As well as being a little salon to do clients, and the portrait studio, I am planning to publish my own little books and ’zines, I’m about to release the first one, which is a collaboration with a young Scottish photographer called Rachel Lamb, we cast it and shot it all in Glasgow. I even borrowed my old boss James Margey’s salon to do all the haircuts. So, it was kind of full circle for me. I am really excited about that project because I’m not just the hairdresser, I’m the creative director and publisher too. I guess it’s a response to the digital and AI thing, I just wanted to make something tactile, that doesn’t just exist online.

What’s the biggest risk you’ve taken in your career?

Lots of decisions are difficult because you have to confront fear – your own or someone else’s – but I guess moving to Sweden would have to be up there. After 20 years in London, it was a real gamble. It’s tough to maintain a successful career, learn a new language, start over, make new friends when you travel as much as I do. My new studio is also a big risk because I’ve been so transient for so long now that it’s a bit scary putting roots down. I’ve invested a lot of money, time and energy into it.

You’ve spent a long time in the session world. Any advice for someone just starting out?

There’s something very authentic and approachable about the new generation of hairdressers working in session, and what they’re doing is actually informing a lot of the work that more established artists are doing. You’ve got all these gender-fluid, non-conformist kids who have all that language around their work and everybody wants to be in that space now, right? I mean, traditionally, all the big ideas would come from the fashion industry and trickle out into society but now those ideas are coming from young people and fashion is trying to keep up. So, what I would urge young session stylists to do is shoot with your friends, own your identity, show it through your skills because what you’re doing is interesting and it is changing the world. And it looks great!

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

How accidentally moving to London and a chance encounter with the Trevor Sorbie team accelerated his career. 

 
Vadym Yatsun Vadym Yatsun I became a photographer by accident; I started my career as a musician. I needed photos for my work but struggled to get a good photographer, so I started doing photography, and then it just took off for me. That was more than 10 years ago now! In Ukraine we didn’t have any photography schools, so I was trying to find information on the internet, and I had to just analyse all the shoots I saw; how the lighting could work, where the lights were placed, how they could be directed – and that’s how I developed a good relationship with lighting.   I’m always prepped, but slight differences on set might change everything quite significantly. This is what I love about the creative process – it starts by working on the presentation, with the mood board, storyboard, all the looks, hairstyles, makeup and so on. Everything is carefully planned and I’m happy with how it changes on a set. The model will bring their own energy, and everything may change, but this is the magic that fascinates me. 

 

 
Vadym Datsun Vadym Yatsun
“I became a photographer by accident; I started my career as a musician. I needed photos for my work but struggled to get a good photographer, so I started doing photography, and then it just took off for me. That was more than 10 years ago now! In Ukraine we didn’t have any photography schools, so I was trying to find information on the internet, and I had to just analyse all the shoots I saw; how the lighting could work, where the lights were placed, how they could be directed – and that’s how I developed a good relationship with lighting.   I’m always prepped, but slight differences on set might change everything quite significantly. This is what I love about the creative process – it starts by working on the presentation, with the mood board, storyboard, all the looks, hairstyles, makeup and so on. Everything is carefully planned and I’m happy with how it changes on a set. The model will bring their own energy, and everything may change, but this is the magic that fascinates me. 

 

Vadym Yatsun

Image one, Image two

I like complex stuff. The more complicated it is, the more interesting it becomes. I think lighting is one of the most complicated parts of photography. I’m a control freak and shooting with daylight is something that you cannot control. It just drives me nuts, which is why lighting is a good thing! 

“I like challenges, I find this work challenging and that’s what brings something special to my life.”

Since working in the hair industry, there have been lots of learning experiences. I believe that all photographers and people on set should know almost everything about their colleagues and the specifics of their work. As soon as I got into the industry, I started communicating with my colleagues, hairstylists, and makeup artists. I learned everything about their processeswhich hairstyle should be the first, what would be the next, all and all the processes working with wigs. Now I love wigs most of all, because they make everything flexible 

Vadym Yatsun

Image three, Image four

Getting into the UK hairdressing scene was an interesting development, as I had worked with lots of hair brands and hair magazines in Ukraine. I love hair because it creates shapes – it can save simple looks or fashion shoots! I moved to London two years ago by accident. I wasn’t supposed to move here, but I started looking for different people to collaborate with, to get a job, and any connections, and then the Trevor Sorbie team found me. I followed someone from the team, and then they followed me, which led to being invited to shoot their new collection. And thats how things started in London! 

Vadym Yatsun

Image five, Image six

Check out our socials





Hello class! the School of Social Media is back with another quick-fire lesson to help you level up your profiles and ultimately boost your business ⬆️

Discussing the greatness of UGC content, @hiltonsophia shares with us why it's the future for salons. Head to the link in our bio to hear more from Sophia as part of the School of Social Media special online. 

#hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
Hello class! the School of Social Media is back with another quick-fire lesson to help you level up your profiles and ultimately boost your business ⬆️ Discussing the greatness of UGC content, @hiltonsophia shares with us why it's the future for salons. Head to the link in our bio to hear more from Sophia as part of the School of Social Media special online. #hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
18 hours ago
View on Instagram |
1/9
A kaleidoscope of colour, expertly crafted by @hairbydvt2 for @livefashionhair, published in @vanguardmagok 🌈

The blend, the shine, the soft loose wave to finish... it's a YES from us. 

Photography: Vishal Baharani @therealvbd
Styling: Gumidafe Gutiér @gumidafegutier
Make-up: Yely Rodriguez @yelyicon
Hair: Danny van Tuijl @hairbydvt2
Hair assistant: Lizzy Lemon @colourlemon
Post Production: María Malpartida @laqueretoca
Model: Vlada Martsinkevich Agency: Ole Group @olegroup
Production: Live Production @liveproductionstudio
Production manager: Orlando Martin @orlandoicon
Production assistant: Miki Pérez @mikiiconcanarias
Special thanks: Kish Vintage Apparel @kishvintageappare

#hair #hairdressing #hairdresser #editorialhair #haircolourist #rainbowhair #blondehair #haircolor #haircolorist #pastelhair
A kaleidoscope of colour, expertly crafted by @hairbydvt2 for @livefashionhair, published in @vanguardmagok 🌈

The blend, the shine, the soft loose wave to finish... it's a YES from us. 

Photography: Vishal Baharani @therealvbd
Styling: Gumidafe Gutiér @gumidafegutier
Make-up: Yely Rodriguez @yelyicon
Hair: Danny van Tuijl @hairbydvt2
Hair assistant: Lizzy Lemon @colourlemon
Post Production: María Malpartida @laqueretoca
Model: Vlada Martsinkevich Agency: Ole Group @olegroup
Production: Live Production @liveproductionstudio
Production manager: Orlando Martin @orlandoicon
Production assistant: Miki Pérez @mikiiconcanarias
Special thanks: Kish Vintage Apparel @kishvintageappare

#hair #hairdressing #hairdresser #editorialhair #haircolourist #rainbowhair #blondehair #haircolor #haircolorist #pastelhair
A kaleidoscope of colour, expertly crafted by @hairbydvt2 for @livefashionhair, published in @vanguardmagok 🌈 The blend, the shine, the soft loose wave to finish... it's a YES from us. Photography: Vishal Baharani @therealvbd Styling: Gumidafe Gutiér @gumidafegutier Make-up: Yely Rodriguez @yelyicon Hair: Danny van Tuijl @hairbydvt2 Hair assistant: Lizzy Lemon @colourlemon Post Production: María Malpartida @laqueretoca Model: Vlada Martsinkevich Agency: Ole Group @olegroup Production: Live Production @liveproductionstudio Production manager: Orlando Martin @orlandoicon Production assistant: Miki Pérez @mikiiconcanarias Special thanks: Kish Vintage Apparel @kishvintageappare #hair #hairdressing #hairdresser #editorialhair #haircolourist #rainbowhair #blondehair #haircolor #haircolorist #pastelhair
1 day ago
View on Instagram |
2/9
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤

To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio.

Photography: @jackeamesphoto
Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. 
Products: @lorealpro
Make-up: @maddieaustinmua
Project leader: @sallybrookshair

#hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤

To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio.

Photography: @jackeamesphoto
Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. 
Products: @lorealpro
Make-up: @maddieaustinmua
Project leader: @sallybrookshair

#hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤

To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio.

Photography: @jackeamesphoto
Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. 
Products: @lorealpro
Make-up: @maddieaustinmua
Project leader: @sallybrookshair

#hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
Fresh from the @fellowshiphair 2024 FAME Team comes ‘THEM’, a collection that celebrates identity, disregards gender, and explores the individuality of each model. It delivers a bold statement against the conventional norms of beauty 🖤 To see more from the collection, which features in the latest issue of Creative HEAD, head to the link in our bio. Photography: @jackeamesphoto Hair: FAMETeam 2024 – @harryandreouhair, @ilariabellemohair, @elleforemanhair, @ste_boi. Products: @lorealpro Make-up: @maddieaustinmua Project leader: @sallybrookshair #hair #hairdressing #hairdresser #haircollection #thefellowship #fameteam #editorialhair #bob #shorthahir #hairstylist #hairteam #yellowhair
2 days ago
View on Instagram |
3/9
Serving long and luscious locks, come behind the scenes with @josephferrarohair as he shares his authentic take on three iconic looks, using @authenticbeautyconceptuk.

From the minimalist mermaid to the piecey pony and nineties knots, the trio of show-stopping styles are brought to life with an array of AUTHENTIC BEAUTY CONCEPT styling heroes, delivering volume, shine and serious staying power.

Authentic, editorial and bang on trend, we dare you not to be inspired! Head to creativeheadmag.com to see more.

#AD #AuthenticBeautyConcept #MermaidWaves #Ponytail #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
Serving long and luscious locks, come behind the scenes with @josephferrarohair as he shares his authentic take on three iconic looks, using @authenticbeautyconceptuk. From the minimalist mermaid to the piecey pony and nineties knots, the trio of show-stopping styles are brought to life with an array of AUTHENTIC BEAUTY CONCEPT styling heroes, delivering volume, shine and serious staying power. Authentic, editorial and bang on trend, we dare you not to be inspired! Head to creativeheadmag.com to see more. #AD #AuthenticBeautyConcept #MermaidWaves #Ponytail #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
2 days ago
View on Instagram |
4/9
Get closer to the action with @melissatimp, as she dissects the modern-day bob using @authenticbeautyconceptuk.

Serving a sleek wet look, a bedhead bob with tonnes of texture and a fauxhawk with fabulous height, watch Melissa craft a trio of tremendous looks using a selection of her favourite AUTHENTIC BEAUTY CONCEPT hair heroes. 

Fashion-forward, fabulous and 100 per cent authentic, it’s serving realness in THE best possible way. Head to creatveheadmag.com to see more. 

#AD #AuthenticBeautyConcept #ShortHair #Bob #WetLookHair #GlassHair #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
Get closer to the action with @melissatimp, as she dissects the modern-day bob using @authenticbeautyconceptuk. Serving a sleek wet look, a bedhead bob with tonnes of texture and a fauxhawk with fabulous height, watch Melissa craft a trio of tremendous looks using a selection of her favourite AUTHENTIC BEAUTY CONCEPT hair heroes. Fashion-forward, fabulous and 100 per cent authentic, it’s serving realness in THE best possible way. Head to creatveheadmag.com to see more. #AD #AuthenticBeautyConcept #ShortHair #Bob #WetLookHair #GlassHair #BTS #BehindTheScenes #HairTransformation #EditorialHair #Hairstylist
2 days ago
View on Instagram |
5/9
We're back with another lesson from the School of Social Media, this time courtesy of the wonderful @vsvstylist ✨

Say hello to the power of personality as Vishali gives you a quick close on being your true authentic self on social media. People invest in people, so forget that the camera is rolling and just be YOU.

For more pearls of Vis-dom, head to the link in our bio to check out the School of Social Media special.

#hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
We're back with another lesson from the School of Social Media, this time courtesy of the wonderful @vsvstylist ✨ Say hello to the power of personality as Vishali gives you a quick close on being your true authentic self on social media. People invest in people, so forget that the camera is rolling and just be YOU. For more pearls of Vis-dom, head to the link in our bio to check out the School of Social Media special. #hair #hairdressing #hairdresser #creativehead #hairbusiness #salonowner #barbering #barber #newissue #salonbusiness #salonmanager #haircolourist #socialmedia #socialmediaadvice
3 days ago
View on Instagram |
6/9
@bons.hair is serving up some '80s rock with this shag haircut! 🤘

 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star!

#hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
@bons.hair is serving up some '80s rock with this shag haircut! 🤘

 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star!

#hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
@bons.hair is serving up some '80s rock with this shag haircut! 🤘

 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star!

#hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
@bons.hair is serving up some '80s rock with this shag haircut! 🤘 Crank up the volume and admire the shape and texture through the lengths and ends – worthy of any rock star! #hair #hairdressing #hairdresser #menshair #shaghaircut #shagcut #malegrooming #haircut #hairstylist #80shair #eightieshair
3 days ago
View on Instagram |
7/9
Inspired by the DREAMY warmth & radiance of #GoldenHour, @wellaprofessionalsuki has just launched THE colour collection of the summer ☀️

Golden Hour Glow also sees the launch of five new Shinefinity shades, created to help you deliver bold brilliance that screams summer vibes, or dial things down with softer pinker tones or sun-kissed blondes to suit your client's individual style. 

“Colour Gradience is all about pairing the right shades to create the perfect
harmony of light and dark in a warm palette for illuminations that resemble a warm sunset. It’s a seamless blend between two colours to create dimension in the hair, mimicking the shadow from a Golden Hour glow,” says Colour & Trend ambassador for Wella Professionals, @jordannacobella. 

Ready to glow? Head to the Wella Store now for more, visit wellastore.com. 

#AD #WellaProfessionals #WellaFamily #Shinefinity #GoldenHour #HairColourist
Inspired by the DREAMY warmth & radiance of #GoldenHour, @wellaprofessionalsuki has just launched THE colour collection of the summer ☀️ Golden Hour Glow also sees the launch of five new Shinefinity shades, created to help you deliver bold brilliance that screams summer vibes, or dial things down with softer pinker tones or sun-kissed blondes to suit your client's individual style. “Colour Gradience is all about pairing the right shades to create the perfect harmony of light and dark in a warm palette for illuminations that resemble a warm sunset. It’s a seamless blend between two colours to create dimension in the hair, mimicking the shadow from a Golden Hour glow,” says Colour & Trend ambassador for Wella Professionals, @jordannacobella. Ready to glow? Head to the Wella Store now for more, visit wellastore.com. #AD #WellaProfessionals #WellaFamily #Shinefinity #GoldenHour #HairColourist
3 days ago
View on Instagram |
8/9
The heat is on and #GoldenHourSeason is officially here 🌅

It’s that magical time around sunrise and sunset when the sun is low and casts
a beautifully soft light that basks everything in a beautiful, shimmering golden glow. 

Now you can offer these incredible colours to your clients with @wellaprofessionalsuki Golden Hour Glow – a unique approach to colour that captures the special gradience of tones in chic, on-trend colour results. Featuring three new shades from Koleston Perfect, this gorgeous, golden collection is set to be one of THE biggest colour trends of the season.

Ready to glow? Head to the Wella Store now for more, visit wellastore.com. 

#AD #WellaProfessionals #WellaFamily #KolestonPerfect #GoldenHour #HairColourist
The heat is on and #GoldenHourSeason is officially here 🌅 It’s that magical time around sunrise and sunset when the sun is low and casts a beautifully soft light that basks everything in a beautiful, shimmering golden glow. Now you can offer these incredible colours to your clients with @wellaprofessionalsuki Golden Hour Glow – a unique approach to colour that captures the special gradience of tones in chic, on-trend colour results. Featuring three new shades from Koleston Perfect, this gorgeous, golden collection is set to be one of THE biggest colour trends of the season. Ready to glow? Head to the Wella Store now for more, visit wellastore.com. #AD #WellaProfessionals #WellaFamily #KolestonPerfect #GoldenHour #HairColourist
3 days ago
View on Instagram |
9/9
My first career highlight was this cover story for Schon! magazine with Indira Varma. She was in Game of Thrones and this was the first magazine shoot with a big budget, big sets and big brands. It was really lovely to have the trust of quite an important magazine. 
This shoot for Paper magazine was quite cool. The last couple of years changed my life completely, and they also changed my approach completely. 

My first career highlight was this cover story for Schon! magazine with Indira Varma. She was in Game of Thrones and this was the first magazine shoot with a big budget, big sets and big brands. It was really lovely to have the trust of quite an important magazine. 

This shoot for Paper magazine was quite cool. The last couple of years changed my life completely, and they also changed my approach completely. 
Vadym Yatsun

Image seven

This was another image for Schon! magazine, with hair by Paul Donovan. This was the second shoot and I love collaborating with this magazine because they trust me a lot. It’s something that rarely happens, but they just trust me 100 per cent so I can experiment. We were using layers of colour filters in front of the lens, changing and distorting the image; sometimes my work is not about lighting, its about the effect that we can give, about the layers and layers that can be placed in front of the lens. This sometimes brings unexpected results, which is also cool, and it is also part of the challenge because you never know what will happen. Its a shoot I love, because that was the first experiment with this layering of colour filters and it was then I decided it will be part of my work and have my personal, distinctive, recognisable style. 

Image eight

This was an amazing collaboration with one of my favourite makeup artists, Sophia Sinot, she’s worked with a lot of big talents and so that was a collaboration for Elle Ukraine, with hair by Trevor Sorbie’s Tizi Dima. I love this shoot because there was a lot of playing and experimenting with flowers and working with lots of effects, such as reflecting from different surfaces. We had this amazing piece of silver film that was giving a water-like effect with the light reflecting off.
Vadym Yatsun

Image nine

This image, with Ross Kwan on hair, we had lots of stuff that the set designer brought, and then he found this piece of rubbish downstairs and it reminded me of the shape of an eye, so he wrapped it in a piece of cloth, and that how it became the shape you see in the background. We placed it behind the model, and it worked perfectly with all the lighting, and changing the gradients, and it was cool.  Lighting is something that always goes with me, it’s something that can change every set – you don’t need anything sophisticated, just the white cove, and lots and lots of lights.

Credits

Image one
Hairstylist: Tizi Dima
Stylist: Yana Chaplygina
Stylist assistant: Naa-Okailey
Make-up: Julia Leshanich
Model: Liam Elias

Image two
Hair: Tizi Dima
Stylist: Ignacio de Tiedra

Make-up: Sofia Sinot 
Make-up assistant: Carolynska

Nails: Giulia Oldani
Set design: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Model: Galina Arkhi
Photography assistant: Nicola Sclano

Image three
Hair: Ross Kwan
Stylist:
Ignacio de Tiedra
Make-up: Mona Leanne
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi

Nails: Guilia Oldani
Model: Cecília Gama
Photography assistant: Nicola Sclano 

Image four
Hair: Tizi Dima
Stylist: Yana Chaplygina
Stylist assistant:Naa-Okailey

Make-up: Julia Leshanich

 

Image five
Hair: Paul Donovan
Hair assistant: Jessica Kell
Stylist and art direction: Ignacio de Tiedra
Stylist assistant: Enol Garçon
Art direction: Margo Mayor
Make-up: Justine Jenkins
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Model: Indira Varma
Nails: Mica Hendricks
Photography assistant: Simeon Asenov, Leo Corfu

Image six
Hair: Danilo Giangreco
Photography assistants: Iryl Mugas, Nicola Sclano
Stylist: Adele Cany
Stylist assistant: Cordie Watson
Make-up: India Rawlings
Model: Rahi Chadda
Set design: Sam Edyn
Set design assistant: Jeremy Rwakasiisi

Image seven
Hair: Ross Kwan
Stylist and art direction: Ignacio de Tiedra
Stylist assistant: Khem Sharu
Art direction: Margo Mayor
Make-up: Nency
Nails: Mica Hendricks
Gaffer: Zadek T
P
hotography assistant: Joseff Williams
Model: Jiayan Yao

Image eight
Hair: Tizi Dima
Stylist: Ignacio de Tiedra
Make-up: Sophia Sinot
Make-up assistant: Carolynska

N
ails: Guilia Oldani
S
et design: Sam Edyn
Model: Tanatswa
S
et designer assistant: Jeremy Rwakasiisi
Photography assistant: Nicola Sclano

Image nine
Hair: Ross Kwan
Stylist:
Ignacio de Tiedra
Make-up: Mona Leanne
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi

Nails: Guilia Oldani
Model: Reny
Photography assistant: Nicola Sclano 

Related

An Authentic Take

An Authentic Take

A Creative HEAD and AUTHENTIC BEAUTY CONCEPT partnership

This Creative HEAD shoot, in partnership with AUTHENTIC BEAUTY CONCEPT, showcases signature twists on iconic styles, delivered by Joseph Ferraro and Melissa Timperley.

Hair: Joseph Ferraro and Melissa Timperley for Authentic Beauty Concept
Portrait photography: Andrew Woffinden (A&R Creative), assisted by Marija Vainilaviciute and Luke Weller
Fashion: Harriet Nicolson (Stella Creative Artists)
Make-up: Cat Parnell using Charlotte Tilbury
Editorial: Amanda Nottage (Creative HEAD)
Social media & reportage photography: Kelsey Dring and Aoife Connell (Creative HEAD)
Production: Joanna Kidd (Creative HEAD)
Models: Maisie Stock (MOT) and Nayha Queiroz (MMG Models)
Shot on location at Stā Studios, with thanks to Greg Thomas

Related

It’s Serving Realness

It’s Serving Realness

A Creative HEAD and AUTHENTIC BEAUTY CONCEPT partnership

It’s Serving Realness

A Creative HEAD and AUTHENTIC BEAUTY CONCEPT partnership

Venture behind the scenes as Joseph Ferraro and Melissa Timperley deliver their authentic takes on two iconic styles in a Creative HEAD and AUTHENTIC BEAUTY CONCEPT partnership shoot.

Other hairdressers? We’re fascinated by them. They captivate us. The way they work, their routines and inspirations… And we’re obsessed with gaining that insider knowledge – to find out how a look is approached, to see a creative process unfold, to witness signature skills in action. We’re here for the back stories – and in an exclusive partnership between Creative HEAD and AUTHENTIC BEAUTY CONCEPT, that’s what we’re going to get, as we unpack authentic takes on two iconic styles from a pair of cutting creatives par excellence. Joseph Ferraro? He’s serving long and luscious, while Melissa Timperley is dissecting the modern-day bob. The door at London’s Stā Studios is open…

Joseph Ferraro

Joseph Ferraro
Joseph Ferraro Hair, Harrogate

My authentic style is…
As I’ve gotten older, my authentic style would be something that has to compliment the client’s or the model’s face shape and hair structure. It’s about keeping it as real as possible – try not to make it too extravagant, too complicated and do what feels right for me and the clients.

Who really owns their authentic style?
Paloma Faith, she knows her own identity, whether you like it or not. She comes on stage and portrays herself as who she is. She would be fab to style – she’s fun and bubbly and that comes across with her hair and style as well.

AUTHENTIC BEAUTY CONCEPT Hero?
I love Working Hairspray. On photographic shoots or session work in shows, I love it because it gives you the ability to change it up, brush it out and still keep the shine. 

Joseph Ferraro styling

The Minimalist Mermaid

“This is a very effortless wave that’s brushed out, but it’s a little bit irregular. You don’t want a uniform feel for a new era mermaid wave…”

“Some of the sections I took a little bit lower from the roots, using a triple barrel waver. Some of the sections are higher and then some of the sections at the ends I left out straighter, so it just feels a little bit more effortless. I’ve used the Nymph Salt Spray to prep and give it that sort of gritty, lived-in texture and then working with the Working Hairspray.

“The key to make it look modern? Don’t be afraid to brush it out. Get a comb in there, get your fingers in there and give it that very fluffy texture but still keeping that wave looking through it.”

The kit: Nymph Salt Spray, Working Hairspray and Strong Hold Hairspray from AUTHENTIC BEAUTY CONCEPT

Joseph Ferraro styling

The Piecey Pony

“The genesis is the classic, elegant ponytail… but I didn’t want just a simple pony!”

“This has an editorial twist to it. A little bit of Nymph Salt Spray at the roots gives me some grit when I’m putting it up. I split the hair into two ponytails, with the top one taking hair from around the ear to the top of the head to elevate it. Once they were merged into a tight ponytail, I wrapped a little bit of wire around to create that elongated pony that we could shape later. Once that was in place, I used an invisible cotton to criss-cross all the way through. I used Working Hairspray throughout, then pulled bits out of the pony to create this lovely bubble effect that I could then shape with the wire.”

The kit: Amplify Mousse, Nymph Salt Spray and Working Hairspray from AUTHENTIC BEAUTY CONCEPT

Joseph Ferraro styling

The Nineties Knots

“It’s a little bit more raw, a little bit more textured, very organic and not too symmetrical. It’s very much a visual placement that I’ve done, looking at my model, and with no hard lines.”

“I went for more of a twist on the side rather than a braid, it feels organic rather than a bit more of a pretty braid. This twist is more complimentary to this soft texture.

“I worked in a lot of the Nymph Salt Spray and the Working Hairspray. I’ve just used m fingers to create the section, so no hard lines with a comb. I have knotted the hair just like you would do a knot – probably about three times on each section because her hair was very long. Then I’ve roped and twisted the end and basically wrapped that end into itself and then pulled it out to create something that’s irregular.

“Working through the front, if you just go into circular motions, you’ll see a lot of the baby hair or that new growth hair. It creates a bit more of a three-dimensional look.”

The kit: Nymph Salt Spray and Working Hairspray from AUTHENTIC BEAUTY CONCEPT

Melissa Timperley

Melissa Timperley
Melissa Timperley Salons, Manchester

My authentic style is…
Classic with a fashionable modern twist.

Who really owns their authentic style?
Anne Hathaway – she’s having a moment! Yeah. I love that no matter what role she plays, she seems to be herself always, her most natural self. She can be quite a chameleon in the way she changes her look, but it’s always authentic to her.

AUTHENTIC BEAUTY CONCEPT Hero?
Hydrate Curl Enhancer. We do a lot of curly hair in the salon, and this is my go-to.

Joseph Ferraro styling

The Hydro Bob

“You’ll always see a wet bob seen on the red carpet. My model’s hair has got a lot of natural texture, and I wanted to create a real smooth and shiny canvas without it looking greasy.”

“I cocktailed the Amplify Conditioner and Amplify Mousse together to create this sheen that’s going to take out some of the natural texture and keep it looking flawless. This is a new way of wearing a bob, creating more of a sleek, defined look but still with some
authentic texture in it. Be warned; you’ve got to be careful that it doesn’t look like you’ve just stepped out of the shower. I want that sexy sweatiness about it…”

Be very generous with your product. You want to make sure the products aren’t just for the look – you still want the hair to move. I’ve paired a gel conditioner – using it as a styling gel with a mousse but something that’s not going to dry crispy!”

The kit: Amplify Conditioner and Amplify Mousse from AUTHENTIC BEAUTY CONCEPT

Joseph Ferraro styling

The Bedhead Bob

“This is giving me Zendaya! The whole point of this lock is to enhance the natural texture.

We’ve started with soaking wet hair pre-cleansed, and with this hair type, it needed moisture. We used the Hydrate Cleanser, then it’s a mixture of the Amplify Mousse and the Hydrate Curl Enhancer.

“You need the hair to be absolutely soaking wet to apply the product and then enhance the movement. I diffused the hair, making sure not to move the hair too much as you diffuse – it’s a common mistake people make when diffusing hair. To elevate the look even more I just tonged a little in the front section, shortening the length to create a little bit more movement.”

The kit: Hydrate Cleanser, Amplify Mousse and Hydrate Curl Enhancer from AUTHENTIC BEAUTY CONCEPT

Joseph Ferraro styling

The Fauxhawk

“This creates the softness and versatility of a ponytail, while still keeping all the hair off the face.”

“This is great for anyone who wants to spice up a ponytail but doesn’t want to have that slick look of a bun. We worked with the model’s authentic texture, using the Airy Texture Spray and the Nude Powder Spray to create some fullness in the hair. I separated it into three ponytails – one at the top, one at the crown and one at the bottom back and flipped out each ponytail and then pinned it into place. It’s pretty simple, and one that clients can create at home.”

The kit: Airy Texture Spray, Nude Powder Spray and Working Hairspray from AUTHENTIC BEAUTY CONCEPT


A Creative HEAD shoot, in partnership with AUTHENTIC BEAUTY CONCEPT
HAIR: Joseph Ferraro and Melissa Timperley for AUTHENTIC BEAUTY CONCEPT
PORTRAIT PHOTOGRAPHY: Andrew Woffinden (A&R Creative), assisted by Marija Vainilaviciute and Luke Weller
FASHION: Harriet Nicolson (Stella Creative Artists)
MAKE-UP: Cat Parnell using Charlotte Tilbury
EDITORIAL: Amanda Nottage (Creative HEAD)
SOCIAL MEDIA & REPORTAGE PHOTOGRAPHY: Kelsey Dring and Aoife Connell (Creative HEAD)
PRODUCTION: Joanna Kidd (Creative HEAD)
MODELS: Maisie Stock (MOT) and Nayha Queiroz (MMG Models)
Shot on location at Stā Studios, with thanks to Greg Thomas

How To Give Your Team A Texture Skills Confidence Boost

How To Give Your Team A Texture Skills Confidence Boost

How To Give Your Team A Texture Skills Confidence Boost

Emma Simmons shares five tips to grow a team confident working with ALL hair types.

                         Emma Simmons

   1 . Leverage online platforms

Our industry has a wealth of knowledge available online, with platforms like YouTube, Instagram, TikTok and specialised hairdressing websites offering access to tutorials and courses on diverse hair types. You’ll find detailed instructions and demonstrations to supplement hands-on training. Encourage your staff to dedicate regular time to online learning and share their insights with the team.

   2 . Host workshops and invite guest experts

Invite industry experts who specialise in different hair textures to conduct workshops in your salon. These sessions provide hands-on experience and allow your staff to learn directly from those who excel in specific areas.

   3 . Use social media to find practice models 

Instagram and Facebook can help you connect with people in your area who have diverse hair types and are open to participating in training sessions. Create posts and stories inviting volunteers, and offer discounted services in return for their participation.

   4 . Establish a mentorship programme

Pair experienced stylists who are proficient in diverse hair techniques with newer or less experienced staff members. This one-on-one mentorship allows for personalised learning and immediate feedback, ensuring that knowledge is effectively transferred.

   5 . Invest in quality tools and products

High-quality scissors, combs, brushes, and other styling tools designed specifically for various hair textures are essential. Stock a diverse range of hair products tailored for different hair needs, such as moisturising products for curly hair and lightweight products for fine hair. Train your staff on their proper use to get the best results and to cater to the unique requirements of each client.

Related