Who’s The 2025 Gloss Boss?

Winners revealed for all categories of Redken’s Shades EQ competition

by AMANDA | INFORM

Sienna Wetteland, based at Norfolk’s Headlines Hair & Beauty, is heading to New York – her prize for being named the overall Shades EQ Gloss Boss at this year’s UK and Ireland awards from Redken. 

Sienna (@sienna_headlines) also took home the Brunette Gloss Boss title. In the other categories, Laura Kimberley Cole (@laurakimhair) grabbed the Blonding Gloss Boss prize and Michaela Marshall (@michaelacreates.ldn), based at Somewhere in Queens Park, won the Texture Gloss Boss crown. And nailing the People Choice’s vote, which saw a winner voted from the runners-up from the three main categories? That was Millie Keal (@Millie_Strands) from Strands Hairdressing in Hampshire. 

Redken’s easy-to-enter digital Shades EQ Gloss Boss Awards is all about celebrating hair that beams with high-shine colour and a healthy-looking finish that stops the scroll. All captured on a before/after Instagram Reel, entries deliver grade-A glossing skills with a side order of fun.

The Gloss Boss Award judges were looking for colour, technique and placement skills, as well as a jaw-dropping style and finish to seal the deal. They included Amanda Nottage editorial director, Creative HEAD; Carla Rose, Redken Artist; Keeks Reid, beauty director, Cosmopolitan and TV presenter; Samantha Cusick, Redken Business Advocate and Redken Advocates Claire Martin, Rory Mcphee and Tia Lambourn

This year’s prizes include an all-expenses-paid trip to New York City for two to attend a signature class at the Redken 5th Avenue Exchange. Runners-up receive complimentary tickets to a Redken Masterclass and Redken on Stage.