Is It Time To Keep Quiet?

More than half of stylists and clients favour of silent services – and they could earn you more money.

Danielle Garner
Samantha Cusick
Silent hair services are nothing new – in fact, they’ve been back in the news recently but fresh research suggests it might be time for more salons and stylists to turn down the chatter. More than half (56 per cent) of hair stylists – and 53 per cent of clients – would prefer “silent” services, according to a survey of 2,000 consumers and 100 freelance and salon hair stylists across the UK by Ripe Hair & Beauty Insurance.

Silent slots could also positively impact the bottom line. Offering silent services as an option could create a 25 per cent revenue boost to the industry, as clients said they would book more return visits if a quiet appointment could be guaranteed. Clients said they would book more frequently if silent options were available.

The findings showed that on average, return visits could increase by around 1.7 times per customer, per year. So Ripe did some maths: the typical client visits a salon 6.7 times a year, spending £55.40 per appointment and £371.18 annually, according to its own data. Silent services could increase this to 8.4 visits a year with a total annual spend of £465.36 – an uplift of 25 per cent.

More than half (56 per cent) of hair stylists – and 53 per cent of clients – would prefer “silent” services, according to a survey of 2,000 consumers and 100 freelance and salon hair stylists across the UK by Ripe Hair & Beauty Insurance. Silent slots could also positively impact the bottom line.

Offering silent services as an option could create a 25 per cent revenue boost to the industry, as clients said they would book more return visits if a quiet appointment could be guaranteed. Clients said they would book more frequently if silent options were available.

 

The findings showed that on average, return visits could increase by around 1.7 times per customer, per year. So Ripe did some maths: the typical client visits a salon 6.7 times a year, spending £55.40 per appointment and £371.18 annually, according to its own data. Silent services could increase this to 8.4 visits a year with a total annual spend of £465.36 – an uplift of 25 per cent. Consumer feedback in the survey included comments about “chat for the sake of it” and the desire to “switch off from the stress of the day”. “I wish there was an agreement you can make at the start of the appointment that the other person doesn’t want to talk,” said one client. Salons and stylists with neurodiverse clients have also discussed how noisy spaces can be overwhelming for many with social anxiety. Samantha Cusick, founder of Samantha Cusick London and Stā Studios, has introduced a silent appointment option on her salons’ online booking.

“We’re always seeking ways to empower our clients and create their perfect salon experience. ‘Silent appointments’ is a thoughtful initiative designed to honour our clients’ need for self-care and personal space, understanding that a salon visit is not just about physical transformation but also mental rejuvenation.”

She first checked with her salon audience on social media, with more than three-quarters (78 per cent) voting for the option. Clients can request a silent appointment when booking, which means stylists “negate any small talk, allowing for a serene and introspective experience with no awkwardness. This approach respects individual preferences creating an environment of mutual understanding and care,” she added. But how is that communicated in a busy salon without that awkwardness? “We have a discreet method, and it’s quite simple: we place a small vase on the workstation. This subtle signal helps the rest of the team to adjust their approach accordingly.”

Samantha says that client feedback has been “overwhelmingly positive”, with many appreciating the option to unwind or focus on ‘working from home’. “They particularly like that they can book the service online so again no need to feel awkward,” she explained. Should we shut up more for silent appointments? Let us know at @creativeheadmag.com

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