Six social media stars from across the industry have been selected to join the prestigious team.

#SKPCollective 2024 team

2024 #SKPCollective team

Following a fast-paced final audition day at Schwarzkopf Professional headquarters, the 2024 #SKPCollective team has been chosen. Out of the 12 talented finalists who showcased their skills and creativity, six social media-savvy stars have risen to the top, impressing the judges, including Creative HEAD’s digital director Kelsey Dring, with their passion for hairdressing and
their innovative approach to social media content creation.

The final auditions, held on Monday 8 April, commenced with a warm welcome from the Schwarzkopf Professional team, followed by the reveal of an exciting challenge. Each finalist was tasked with creating, editing, and posting an engaging reel within just one hour, using a box of Schwarzkopf Professional products. With an open brief emphasising the importance of showcasing their unique personality, the finalists rose to the occasion and delivered an impressive variety of content, ranging from hair transformations to ‘POV’ skits

behind the scenes SKP Collective
#SKPCollective audition process

Following a brief lunch break, the finalists engaged in one-on-one interviews with the judging panel, where they demonstrated their social media expertise, shared their vision for the #SKPCollective team, and reflected on their experience throughout the day.

The standard of talent showcased during the auditions was seriously impressive, making the final decision incredibly difficult for the judging panel. However, after much deliberation, the six members of the new #SKPCollective team for 2024 were selected…

Meet the new #SKPCollective team:
Alex Melville from The Hair Club in Stirling – @_styledbyalex
Chantelle Jones from Seckingtons in Northampton – @chantellehaircraft
Grainne McClelland from Coventry – @grainnemcclelland_hair
Harry Watson from DooDahs Hair in Hertfordshire – @hairbyharryx
Tommy Hardy from House of Marshall in Falkirk – @tommyhardyhair
Vishali Visavadia from London Road Hair in Leicester – @vsvstylist