WELLA PROFESSIONALS AND PANTONE JOIN FORCES IN “BIGGEST COLLABORATION EVER”

Inspiration found in key Pantone shades of the season.

model with braids by Ciara Harrington

The full Colour Crush collection

Wella Professionals is collaborating with global colour expert Pantone on its summer collection, Colour Crush – dubbed on Instagram as its “biggest collaboration ever”.

Revealed on the cover of Creative HEAD’s March issue, Colour Crush sees Wella Professionals ambassadors Jordanna Cobella and James Earnshaw working together on the season’s take on the new era of colour blocking.

James Earnshaw developed seven looks that incorporate the key Pantone shades of the season for inspiration.

Lilac Spirit – a fresh floral hue combined with a luminous peach

Rose Dusk – a velvety pink which comes alive when paired with a deep, alluring burgundy

Vivid Amber – glows with an intense, golden warmth and teamed with a richly pigmented red-hued brown

Pink Pearl – a delicate, natural creamy hue teamed with a rich deep brown

Dulce de Leche – a smooth and creamy caramel shade, set against a complex midnight black

Barley Gold – a delicate sun-baked golden blonde fused with a nutty and rich brown

Sunset Blaze – autumnal fiery oranges, set against a tranquil tinted blonde

“At a time when authentic self-expression has become so paramount, this collection enables individual style and personality, to create edgy and fun combinations,” said Laurie Pressman, vice-president at Pantone Color Institute.

The looks were created using Koleston Perfect, Color Touch, Shinefinity and Illumina Color from the Wella Professionals’ colour portfolio. Inspired by shades from nature, interior design, and make-up, Colour Crush signals a shift from cool ash tones, with warmer hues prevalent, as seen in the two key trends Peach Blush and Strawberry Glaze.

The collection showcases salon and stylist friendly techniques to help colourists get creative and grow their business, with face framing concepts and colour blocking panels.

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