Who won the 2024 L’Oréal Colour Trophy?
New venue, new era of the UK’s longest colour competition
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Gee-Kent Ho is celebrating a L’Oréal Colour Trophy win, scooping both the North Eastern region and overall prize at the 2024 grand final at London’s Old Billingsgate.
It was a big night also for Brooks & Brooks, with the salon’s Marlon Hawkins winning the London region and second place. Trevor Sorbie celebrated huge success too, as its Covent Garden salon winning third place, and its Brighton salon winning the Southern region. Its artistic director, Giuseppe Stelitano, also presented one of the event’s two hair shows, introduced by Trevor Sorbie MBE himself, who described the young talent as “a visionary”.
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L’Oréal Colour Trophy – first place: Gee-Kent Ho, Newcastle upon Tyne
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L’Oréal Colour Trophy – second place: Brooks & Brooks, London
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L’Oréal Colour Trophy – third place: Trevor Sorbie, Covent Garden
It was also a major night for L’Oréal Colour Trophy itself, celebrating its 68th contest by switching it up a notch with a tech and innovation powered final at a new venue in London’s Old Billingsgate. Around 1,000 attendees enjoyed installations from fashion designer Jack Irving – as seen at On|Off – with hair by Jack Merrick-Thirlway and the Neville’s team during the pre-show reception.
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Fashion design by Jack Irvin
The show itself – hosted by Clara Amfo, with help from DJ Lisa Snowdon, Vogue’s Twiggy Jalloh and make-up influencer Hannah Martin – played out on a circular stage with a jaw-dropping video wall. This proved an impressive backdrop particularly during the art team shows, immersing the audience further in the hair artistry presented on stage.
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Host Clara Amfo, with Lisa Snowdon, Twiggy Jalloh and Hannah Martin
The first show – MetaBall from Giuseppe Stelitano and the Trevor Sorbie Creative Team – was a breath-taking affair, fitting for a salon brand that’s celebrating its 45th birthday. An amplified display of texture and wig artistry – cherry cola lengths, high pompadours and neon yellow shags – the presentation kicked up into high gear when dancers decked in feathered headpieces, neon green mullets and more took to the stage in a celebration of New York’s ballroom scene, soundtracked of course to a remix of Madonna’s Vogue.
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MetaBall from Giuseppe Stelitano and the Trevor Sorbie Creative Team
Robert Eaton and the Russell Eaton Art Team later shared Luminaire, with all models dressed in white bodysuits as the perfect canvas to spotlight the sumptuous hair creations, and for light displays to play across their faces and bodies. This was a fusion of thigh skimming textured lengths kissed with indigo, two-toned precision bobs in lavender and aubergine, and fuchsia and candy pink. With a voluminous cube of textured sunshine yellow and blonde juxtaposed with bleached-out close crops, it was a masterful display of creativity.
And once all the winners had been revealed? It was on to a barn-storming set delivered by TikTok DJ twins ALTÉGO, a properly fitting high-energy climax to the night.
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Luminaire from Robert Eaton and the Russell Eaton Art Team
And the winners are…
L’Oréal Colour Trophy – first place: Gee-Kent Ho, Newcastle upon Tyne
Second place: Brooks & Brooks, London
Third place: Trevor Sorbie, Covent Garden
North Eastern: Gee-Kent Ho, Newcastle upon Tyne
North Western: Saks Hair, Newark
Scotland: Jason Hall Hairdressing, Edinburgh
Western: Zoe Hodgkiss – Hair Artistry, Holsworthy
Eastern: Strictly Xtended, Bishops Stortford
Northern Ireland: Peter Mark, Lisburn
Southern: Trevor Sorbie, Brighton
London: Brooks & Brooks, London
STAR Award: Peter Mark, Belfast
Colour Specialist Award: Amelia Hall, Frances Marshall, Sunderland
Afro Award: Headmasters, Soho
Moving Image Award: Lauren McNeela, Stripe Colour Studio
Future Talent Award: Alex Doherty, Brandon Marchant, Elsie MacDonald, Francesca Bay, Isla McKelvie
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