From Berlin To London: How Ursula’s Grown Her salon, Bond, With Fresha

How the right tools can help turn dreams into a reality

Promotion – Fresha

by KELSEY | INDUSTRY NEWS 

Opened by Ursula, who’s been hairdressing since 1999, Bond sits in the heart of Shoreditch, London. With a great reputation for their outstanding hair colouring, it’s surprising to know that owning a salon wasn’t always a goal of Ursula’s.

“For many years I didn’t have a desire to own my own salon. But six years ago I was working in a really lovely small salon in Berlin. It was a beautiful salon, with a lovely team. I loved the vibe and the way they managed the salon, and I thought ‘well, I could do this,'” she explains.

Ursula first heard about Fresha through a friend and fellow business owner, Tina. Tina owns Shoreditch Nails and is a long-time user of Fresha. She recommended it to Ursula given that they were both at similar points in their business journey. After an easy sign-up, Ursula quickly knew that using Fresha was a “no-brainer”.

 Realising it would be exactly what she needed to streamline her business, Ursula has been using it since.

Ursula stresses she’s always impressed with Fresha’s continuous innovation. The platform regularly introduces new features that not only make the day-to-day easier, but makes it possible to always push the business further, bringing in more clients, higher loyalty and an all-in-all better experience from beginning to end.

Ursula also highlights how Fresha listens to its partners and quickly uses their feedback to make changes, which has helped her stay competitive in the busy Shoreditch hairdressing scene.

“We use the automated marketing campaigns – one of our favourites is the birthday 10 per cent discount. We give an email to all of our clients on their birthday month offering them 10 per cent off on their next visit. This makes people feel really special,” she shares. 

Running Bond is more than just managing a business for Ursula; it’s about creating a welcoming environment where creativity and excellent service come together. With her skills, the unique atmosphere of her salon, and the support of tools like Fresha, Ursula has turned Bond into a standout success. Her journey from a hairdresser in Berlin to a business owner in Shoreditch shows how passion, innovation, and the right tools can turn a dream into reality. 

To learn more, visit fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.