That's how many hair pros we reach across print, social and digital
UK PRINT READERSHIP
IRISH PRINT READERSHIP
SOCIAL FOLLOWERS
DIGITAL UNIQUES
OPTED-IN EMAIL ADDRESSES
WHY IT MATTERS
WHY IT MATTERS
In a survey of Creative HEAD readers conducted October 2023:
%
Of salon owners and managers prefer Creative HEAD in print, spending an hour reading each issue
Readers buy something after reading about it in Creative HEAD
%
Of issues are read by up to 20 team members
If you want to influence a business decision or prompt a key purchase, you need to be in print.
In a survey of Creative HEAD readers conducted October 2023:
88%
Of salon owners and managers prefer Creative HEAD in print, spending an hour reading each issue
6 in 10
Readers buy something after reading about it in Creative HEAD
81%
Of issues are read by up to 20 team members
If you want to influence a business decision or prompt a key purchase, you need to be in print.
Your brand in our expert hands
Amanda Nottage, Editorial Director
Amanda engages salon-based, session and independent stylists with commercial print executions that inspire, involve and influence her loyal readers.
Amanda created this 16-page roll-fold cover story to take the reader on a visual journey through Wella Professionals’ new BlondorPlex Cream Toners range.
Amanda Nottage, Editorial Director
Amanda engages salon-based, session and independent stylists with commercial print executions that inspire, involve and influence her loyal readers.
Amanda created this 16-page roll-fold cover story to take the reader on a visual journey through Wella Professionals’ new BlondorPlex Cream Toners range.
Creative HEAD UK
Circulation: Salons, each employing 4+ staff
Readership
Frequency annually
Creative HEAD UK
17,000
Circulation: Salons, each employing 4+ staff
144,000
Readership
10x
Frequency annually
Creative HEAD Ireland
Circulation: Salons throughout the Republic
Readership
Frequency annually
Creative HEAD Ireland
3,500
Circulation: Salons throughout the Republic
15,750
Readership
6x
Frequency annually
Both editions also published digitally on creativeheadmag.com and consistently in Top 10 most visited pages.
WORK WITH US!
WORK WITH US!
WORK WITH US!
Display advertising
Advertorial
Written and designed by us, approved by you. Conveying your message in distinctive Creative HEAD style.
| Size | UK edition | Ireland edition |
| Page run of magazine | £2,250 | €1,600 |
| Double page run of magazine | £3,500 | €3,000 |
| 4-page insert, superior stock | £6,000 | €5,000 |
| 8-page gatefold, superior stock | £8,000 | €6,750 |
| Front Cover | POA | POA |
| Other paper mechanics | POA | POA |
How to supply your artwork
File requirements
- Files must be print-ready PDFs
- Double-page spreads must be supplied as two single pages and labelled left and right
- All files to be supplied as composite CMYK
- A bleed area of 3mm on all edges must be contained within the file
- All images contained within the PDF must be high-resolution (300dpi recommended), CMYK format and all fonts must be embedded
- Files should be supplied via email, WeTransfer or Dropbox
- All files must be clearly labelled with magazine, issue date and your company name
Important: Creative HEAD is perfect bound, therefore all DPS files must be supplied as separate single pages.
Mechanical data
| Bleed | Trim | Type | |
| Page | 291 x 226 | 285 x 220 | 265 x 200 |
Please supply artwork to production@alfol.co.uk and laura.t@alfol.co.uk
Production schedule
Alfol deadlines 2024
|
Production Schedule 2025 |
|
|||
|
Advertorial briefs |
Display ads |
|||
|
|
|
|||
| UK | Nov/Dec 24 | 16 September | 17 October | |
| IRE | Nov/Dec 24 | |||
| UK | Jan | 16 October | 29 November | |
| IRE | Jan/Feb | |||
| UK | Feb | 28 November | 14 January | |
| UK | March | 17 January | 11 February | |
| IRE | March/April | |||
| UK | April | 14 February | 11 March | |
| UK | May | 14 March | 10 April | |
| IRE | May/June | |||
| UK | June | 17 April | 13 May | |
| UK | July/Aug | 16 May | 12 June | |
| IRE | July/Aug | |||
| UK | Sept | 20 June | 11 August | |
| IRE | Sept/Oct | |||
| UK | Oct | 15 August | 11 September | |
| UK | Nov/Dec | 19 September | 14 October | |
| IRE | Nov/Dec | |||
Display advertisement and advertorials booked in print also appear free of charge in the corresponding digital issue of Creative HEAD, with live links to your website.
Contact Laura Tucker – laura.t@alfol.co.uk
DIGITAL
Stunning videos, exclusive collections and – of course – our incredible awards events. Our audience finds it all on our website – which is why we’ve seen a 43% increase in website page views in the past 12 months.
Use our website to raise awareness of your brand/new launch, taking advantage of its ability to animate storytelling with moving imagery.
DIGITAL
Stunning videos, exclusive collections and – of course – our incredible awards events. Our audience finds it all on our website – which is why we’ve seen a 43% increase in website page views in the past 12 months.
Use our website to raise awareness of your brand/new launch, taking advantage of its ability to animate storytelling with moving imagery.
creativeheadmag.com
creativeheadmag.com
Unique Visitors
Page Views
Unique Page Views
creativeheadmag.com
263,210
Unique Visitors
466,302
Page Views
309,351
Unique Page Views
WORK WITH US!
WORK WITH US!
EXCLUSIVE WEB TAKEOVER
Use creativehadmag.com to deliver a proper wow moment on our most engaging and visually arresting platform! With a site takeover, YOU would be the sole advertiser on the site at the point of launch for one week, delivering a visual feast of promotional activity for your brand that blends beautifully with the editorial content. Alongside your branded assets (such as banner ads and MPUs), we will also create for you bespoke designed panels that harness video to showcase your brand and its key messages – a marvellous mix!
Includes:
Main site panel, including video
Main banner
Micro banner
Online advertorial, with MPUs NB this advertorial content will stay live on the site for six months.
Plus a solus eshot, sent to both our UK and Irish databases, with links to the advertorial on creativeheadmag.com
From £3.5k
EXCLUSIVE WEB TAKEOVER
Use creativehadmag.com to deliver a proper wow moment on our most engaging and visually arresting platform! With a site takeover, YOU would be the sole advertiser on the site at the point of launch for one week, delivering a visual feast of promotional activity for your brand that blends beautifully with the editorial content. Alongside your branded assets (such as banner ads and MPUs), we will also create for you bespoke designed panels that harness video to showcase your brand and its key messages – a marvellous mix!
Includes:
Main site panel, including video
Main banner
Micro banner
Online advertorial, with MPUs NB this advertorial content will stay live on the site for six months.
Plus a solus eshot, sent to both our UK and Irish databases, with links to the advertorial on creativeheadmag.com
From £3.5k
Banner advertising
Raise awareness of your brand or new launch, linking directly to a URL of your choice.
Main homepage banner – £1k/month
1600x400px (desktop)
Digital magazine homepage: £800/month
768x192px (mobile) 1200x150px (desktop)
Get eyes on your brand with the banner ad on the digital magazine homepage, consistently in the top 10 most visited pages on creativeheadmag.com.
Micro banner – £800/month
1600x200px (narrower banner on the site)
MPUs (side panels): £500/month
Square displayed at 400x400px Portrait displayed at 400x600px
Online advertorial: £500/week
Your brand or launch story in a prominent position on the homepage for one week, and then live on the site for six months.
Contact Laura Tucker – laura.t@alfol.co.uk
Video advertising
Make a statement with your moving imagery across the full width of our site. Supply a video file and we will upload it to our Vimeo channel to be embedded within our main homepage.
£500/week
Promoted collection
High-profile photographic exposure on the main homepage and Creative HEAD Ireland homepage.
£300/week
Pinned advertorials
Your brand/launch story, prominently displayed at the top of the homepage for one week.
£500/week
Banner advertising
Raise awareness of your brand or new launch, linking directly to a URL of your choice.
Main homepage banner – £1k/month
1600x400px (desktop)
Digital magazine homepage: £800/month
768x192px (mobile) 1200x150px (desktop)
Get eyes on your brand with the banner ad on the digital magazine homepage, consistently in the top 10 most visited pages on creativeheadmag.com.
Micro banner – £800/month
1600x200pm (narrower banner on the site)
MPUs (side panels): £500/month
Square displayed at 400x400px Portrait displayed at 400x600px
Online advertorial: £500/week
Your brand or launch story in a prominent position on the homepage for one week, and then live on the site for six months.
Contact Laura Tucker – laura.t@alfol.co.uk
Video advertising
Make a statement with your moving imagery across the full width of our site. Supply a video file and we will upload it to our Vimeo channel to be embedded within our main homepage.
£500/week
Promoted collection
High-profile photographic exposure on the main homepage and Creative HEAD Ireland homepage.
£300/week
Pinned advertorials
Your brand/launch story, prominently displayed at the top of the homepage for one week.
£500/week
Contact Laura Tucker – laura.t@alfol.co.uk
Deliver your key brand messages directly into the inboxes of opted-in UK and Irish readers or book a slot in Creative HEAD’s weekly e-newsletter. We’ll write and design your promotion, and you’ll have full approval!
Deliver your key brand messages directly into the inboxes of opted-in UK and Irish readers or book a slot in Creative HEAD’s weekly e-newsletter. We’ll write and design your promotion, and you’ll have full approval!
UK
Opted-in salon owners, managers, salon based hair pros and freelancers
Ireland
Opted-in salon owners, managers, salon based hair pros and freelancers
WORK WITH US!
Dedicated panel in Creative HEAD’s weekly email newsletter – £750
Bespoke solus email to our entire database – £1,000
Contact Laura Tucker – laura.t@alfol.co.uk
UK
8,000
Opted-in salon owners, managers, salon based hair pros and freelancers
Ireland
600
Opted-in salon owners, managers, salon based hair pros and freelancers
WORK WITH US!
Dedicated panel in Creative HEAD’s weekly email newsletter – £750
Bespoke solus email to our entire database – £1,000
Our open rate is 33.3% (UK average open rate for Media & Publishing is 22.15%)
Our open rate is 33.3% (UK average open rate for Media & Publishing is 22.15%)
Contact Laura Tucker – laura.t@alfol.co.uk
Instagram attracts our biggest audience and drives most traffic to our website.
85% higher average engagement per post than our nearest three rival titles!
19.31% growth on Instagram in 2023.
Followers
Profile Impressions
Total reach
Our highest-performing Reel of 2023
We take your content and engage our audience!
Likes
Plays
Reach
Our highest-performing commercial Reel of 2023
Captured, edited and shared by our digital team!
Likes
Plays
Reach
Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.
Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.
Followers
Page Impressions
Total reach
Your brand in our expert hands
Kelsey Dring, Digital Director
Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement.
Kelsey Dring, Digital Director
Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement.
Reporting live from the Wella TrendVision Award 2023 Final, our real-time Instagram Hijack on Feed and Stories excited our audience and encouraged engagement with the hair shows and award winners. A post-event highlights Reel continued this momentum, offering followers glimpses at the unseen moments captured on the day by the Creative HEAD social media team.
WORK WITH US!
Targeted posts
Assets/content provided by you. Posts created by us.
Instagram Static Post – £1,200
Instagram Reel – £1,500
Instagram Carousel (max five frames) – £1,500
Facebook Post – £1,000
Add-ons
Drive more engagement by adding a Stories Frame to your Instagram or Facebook post.
Single Stories Frame – £500
3x Stories Frames – £1,200
10% of the cost goes towards boosting your post
Instagram Hijack
Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time.
£4,000
Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks.
Contact Laura Tucker – laura.t@alfol.co.uk
WORK WITH US!
Targeted posts
Assets/content provided by you. Posts created by us.
Instagram Static Post – £1,200
Instagram Reel – £1,500
Instagram Carousel (max five frames) – £1,500
Facebook Post – £1,000
Add-ons
Drive more engagement by adding a Stories Frame to your Instagram or Facebook post.
Single Stories Frame – £500
3x Stories Frames – £1,200
10% of the cost goes towards boosting your post
Instagram Hijack
Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time.
£4,000
Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks.
Contact Laura Tucker – laura.t@alfol.co.uk
Instagram attracts our biggest audience and drives most traffic to our website.
90,000
Followers
24,000,000
Profile Impressions
19,000,000
Total reach
Our highest-performing Reel of 2023
We take your content and engage our audience!
Likes
Plays
Reach
Our highest-performing commercial Reel of 2023
Captured, edited and shared by our digital team!
Likes
Plays
Reach
Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.
Our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. Facebook is a must if you want to engage business owners and managers.
52,600
Followers
19,000,000
Page Impressions
13,00,000
Total reach
WORK WITH US!
Targeted posts
Assets/content provided by you. Posts created by us.
Instagram Static Post
£1,200
Instagram Reel
£1,500
Instagram Carousel (max five frames)
£1,500
Facebook Post
£1,000
Add-ons
Drive more engagement by adding a Stories Frame to your Instagram or Facebook post.
Single Stories Frame
£500
3x Stories Frames
£1,200
10% of the cost goes towards boosting your post
Instagram Hijack
Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time.
£4,000
Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks.
Contact Laura Tucker – laura.t@alfol.co.uk
Your brand in our expert hands
Kelsey Dring, Digital & Social Media Manager
Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement.
Kelsey Dring, Digital & Social Media Manager
Kelsey oversees social storytelling and content distribution across all major platforms. She can work with you to create imagery, video and storytelling that drive engagement.
Reporting live from the Wella TrendVision Award 2023 Final, our real-time Instagram Hijack on Feed and Stories excited our audience and encouraged engagement with the hair shows and award winners. A post-event highlights Reel continued this momentum, offering followers glimpses at the unseen moments captured on the day by the Creative HEAD social media team.
WORK WITH US!
Targeted posts
Assets/content provided by you. Posts created by us.
Instagram Static Post – £1,200
Instagram Reel – £1,500
Instagram Carousel (max five frames) – £1,500
Facebook Post – £1,000
Add-ons
Drive more engagement by adding a Stories Frame to your Instagram or Facebook post.
Single Stories Frame – £500
3x Stories Frames – £1,200
10% of the cost goes towards boosting your post
Instagram Hijack
Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time.
£4,000
Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks.
Contact Laura Tucker – laura.t@alfol.co.uk
USER GENERATED CONTENT
With consumers 2.4 times more likely to view UGC as authentic, compared to content created by brands, UGC is considered one of the most valuable tools in social media strategy.
UGC
With consumers 2.4 times more likely to view UGC as authentic, compared to content created by brands, UGC is considered one of the most valuable tools in social media strategy.
WORK WITH US!
WORK WITH US!
Harnessing our industry knowledge and understanding of our readers, we can create content that you can use freely on your channels, and for ad campaigns on the platform of your choice – eg, Reels, TikToks, static imagery or stop motion.
The content can also be shared across the Creative HEAD channels, reaching a combined audience of more than 143k followers across Instagram, Facebook and TikTok.
UGC content creation package (3x pieces of content) – From £2,000
Additional usage on Creative HEAD channels – POA
Contact Laura Tucker – laura.t@alfol.co.uk
FREELANCE
Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.
FREELANCE
Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.
WORK WITH US!
WORK WITH US!
NEW! Self/Styled Masterclass takeovers
Inform and educate Creative HEAD’s freelance community with a pre-recorded Masterclass (supplied by you) hosted for a whole month on our Self/Styled platform, with a new Self/Styled Facebook group encouraging Q&As, conversation and interaction between our audience and your brand.
- Your pre-recorded video Masterclass published for one month on Self/Styled and Facebook
- Announced in Creative HEAD’s weekly e-newsletter, sent to 8k hair pros, and with 2x Instagram posts (90k following)
- Targeted traffic driven with an eshot to our Self/Styled database of 1,000+
- Supported with a banner ad, live for the full month on Self/Styled, linking to your website
£2k/month
NEW! Self/Styled Socials
Exclusively for the freelance community, these informal gatherings provide unique opportunities to connect with, inform and empower independent hair professionals.
Co-sponsorship from £3.5k
Contact Laura Tucker – laura.t@alfol.co.uk
EVENTS
Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.
EVENTS
Today, more than 60% of hair pros are self-employed. They work differently and they run their businesses differently. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven events attract a regular audience of over 1,000.
WORK WITH US!
Our unique industry events are engaging, educational and inspiring, providing access to big names, creating inclusive spaces in which to network and offering uplifting experiences like no other trade title.
Stars of the salon, barber shop, session and independent worlds unite to compete for 16 coveted trophies. Would you like to be handing one out onstage? Category sponsorship £22k
Our high-energy competition has transformed the hairdressing landscape for young, ambitious hair professionals aged 30 and under. Exclusive sponsorship price on application
Our annual business networking event delivers opportunities to spend time with salon and barber shop owners and managers, all looking for ways to build a better business. Sponsorship packages from £5k
Hair meets fashion at these informal and intimate networking events around the UK, where creative professionals meet to share ideas and experiences, discuss topical issues and connect with one another. Put your brand at the heart of the conversation! Sponsorship from £10k
Live hair work and insight from editorial and session artists combine to create electrifying events and fully engaged audiences. We can put your artists onstage – and your products in the goody bags! Sponsorship from £25k
Big Hair Do
This national in-salon experience event drives consumers into your customer salons to experience the great services, brilliant products and expert people to be found there. Max 100 salons can participate. Sponsorship from £20k
Contact Laura Tucker – laura.t@alfol.co.uk
WORK WITH US!
Our unique industry events are engaging, educational and inspiring, providing access to big names, creating inclusive spaces in which to network and offering uplifting experiences like no other trade title.
Stars of the salon, barber shop, session and independent worlds unite to compete for 16 coveted trophies. Would you like to be handing one out onstage? Category sponsorship £22k
Our high-energy competition has transformed the hairdressing landscape for young, ambitious hair professionals aged 30 and under. Exclusive sponsorship price on application
Our annual business networking event delivers opportunities to spend time with salon and barber shop owners and managers, all looking for ways to build a better business. Sponsorship packages from £5k
Hair meets fashion at these informal and intimate networking events around the UK, where creative professionals meet to share ideas and experiences, discuss topical issues and connect with one another. Put your brand at the heart of the conversation! Sponsorship from £10k
Live hair work and insight from editorial and session artists combine to create electrifying events and fully engaged audiences. We can put your artists onstage – and your products in the goody bags! Sponsorship from £25k
This national in-salon experience event drives consumers into your customer salons to experience the great services, brilliant products and expert people to be found there. Max 100 salons can participate. Sponsorship from £20k
Exclusively for the freelance community, these informal gatherings provide unique opportunities to connect with, inform and empower independent hair professionals. Co-sponsorship from £3.5k
Contact Laura Tucker – laura.t@alfol.co.uk
Downloads
All commercial activity will be invoiced upon confirmation of booking.
Our payment terms are within 30 days of date of invoice.
@CREATIVEHEADMAG
In 2023 we increased our traffic across all major social platforms, including more than double the audience growth on Instagram than any of our competitors.