Looking For Your Next Colour Technique? Convertible Colour Is A Fresh Way to Deliver Bespoke Results

Gina Conway’s technique blends bold colour with everyday wearability

by CAITLYN | TECHNIQUES

When it comes to innovative colour techniques, Gina Conway has mastered the art of blending playfulness with practicality. Her “convertible colour” method is designed to give clients a pop of personality that can be hidden or revealed at will. As Gina puts it, “It’s something a little bit of fun and spicy that’s just for you.”

Convertible colour offers clients a subtle yet exciting way to experiment with bold shades without committing to a full transformation. By placing vibrant colour just beneath the natural parting, this technique lets clients enjoy the best of both worlds.

“If I’m going to a conservative setting, I can completely hide it by parting my hair on the opposite side,” explains Gina. “Or, if I just want to kind of see a little bit of it, I’ll pull my hair back, and you’ll see a little streak of it coming down.”

For clients with grey hair, convertible colour offers a chic and modern alternative to harsh regrowth lines. “When the grey comes in, it still is fun and cute and cool,” Gina shares. “It’s perfect because it’s still light, so you don’t have that strip of contrast…”

Gina often recommends complementary colour pairings like fuchsia and copper or milk chocolate and caramel. “Soft pink tends to be everybody’s favourite right now,” she adds. “But finding two colours that wear well together can make all the difference.”

Perfect For:

•The Corporate Convert: Clients who need to maintain a conservative look while expressing their personality

•The Colour Curious: Perfect for those who’ve been eyeing creative colours but aren’t ready for full coverage

•The Grey Transition Client: Ideal for adding dimension while embracing natural silver

•The Style Chameleon: Clients who love changing their look based on occasion

•The Creative Professional: Those who balance corporate environments with creative industries

How to Create Convertible Colour

The process is straightforward but requires a keen eye for placement and blending:

• Section Placement: Choose a section about an inch and a half wide, just below the natural parting.

• Blend Seamlessly: Add a quarter-inch strip of natural colour over the bold shade to ensure it can be hidden when styled.

• Tailor the Colour: Select shades that suit the client’s lifestyle. Gina notes, “It’s a fun little secret pop that lets clients feel like they’re trying something new without it being overwhelming.”

Convertible colour is suited to clients balancing different aspects of their lives. “If they’ve got a playful lifestyle but a conservative job, you know how far you can get away with it,” says Gina. The result is a personalised touch that reflects their personality while adapting to their daily needs.

For colourists, Gina’s convertible colour technique is an opportunity to connect with clients in a fresh, exciting way. Whether it’s blending grey regrowth with rose gold or creating vibrant streaks of fuchsia, this method offers endless possibilities. As Gina puts it, “It’s a great way to present something new to clients you’ve been working with for years.”