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DYSON UNVEILS ITS NEW PRO-EXCLUSIVE DRYER

The Supersonic r Professional hairdryer is smaller and lighter with no heat damage.

Dyson has unveiled an innovative hair dryer exclusively for stylists at New York Fashion Week that’s smaller and lighter, with new technology to avoid heat damage to hair.

The Dyson Supersonic r Professional hair dryer comes with a variety of attachments that include intelligent Radio Frequency Identification sensors. These communicate with the dryer, automatically adjusting the motor and heater to deliver the ideal airflow and temperature for each one. If a stylist alters any of the settings on an individual attachment from one client to the next, the sensors will also remember the last settings used. The new dryer is 30 per cent smaller and 20 per cent lighter, and more manoeuvrable to deliver fast drying, alongside smoother, frizz free and shinier results on hair.

It will be used across the four main Fashion Week cities during the A/W 2024 season, starting with Christian Siriano and Prabal Gurung in New York. The reveal follows ongoing surveys and interviews with nearly 700 stylists since 2017. Through these, Dyson identified challenges hair pros were facing, and was keen to provide a tool that responds to “real world demands” while still delivering on styling experience and results. Its research found that a stylist will typically see between 4-16 clients each day, spending on average 30 – 60 minutes styling per client, adapting their angle up to 30 times during one styling session. It pointed to the prevalence of strain related injuries such as carpal tunnel syndrome among stylists as a result.

At a glance: Dyson Supersonic r professional hair dryer

It has a new ergonomic design
The Dyson Supersonic r has been designed ergonomically in an ‘r’ curve and, at 325g, weighs less than a can of hairspray. The shape allows stylists to reach where it’s normally difficult, for better control when styling hair, and for better comfort while doing so.

There’s more even heat thanks to new heaters
The new curved heater ensures the dryer heats the airflow more evenly, with no hotspots. For stylists, this means you can rely on more even temperatures (including when using the attachments), a higher temperature for faster drying and styling, with no heat damage. The dryer checks the temperature constantly using Dyson’s intelligent heat control – seen in its other hair tools, too – measuring air temperature more than 20 times a second.

The attachments have sensors… and they’ll remember how you used them
There’s a range of attachments that have integrated Radio Frequency Identification sensors, which communicate with the dryer, automatically adjusting the motor and the heater to deliver what Dyson engineers have set as the ‘optimal’ airflow and temperature. For example, the diffuser is set to low flow and low temperature to reduce frizz and enhance curls without disrupting the curl pattern. In contrast, the rough dry mode uses maximum power heat and flow to minimise drying time but while keeping the airflow controlled. However, stylists can adjust these settings depending on the hair type and style of each client, and the dryer will remember that setting the next time the attachment is added.

Its filter can go longer between cleans
The 3D mesh filter at the bottom of the dryer, designed to capture salon pollutants such as hair and styling sprays, now lasts up to two times longer in-between cleans.

Stylists can join a waitlist here for the new pro-exclusive dryer.