This One Tool Could Transform Your Client Bookings

Jul 12, 2024 | Content, HOME INFORM, INDUSTRY NEWS, INFORM

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This One Tool Could Transform Your Client Bookings

If you’re looking to build your salon brand, consider Fresha a must-have tool to run and grow your business

Promotion – Fresha

As the social media landscape continues to evolve, having a strong website and social platforms has never been more important for your salon’s online visibility. While great content and engagement will get you so far, there may be one missing ingredient in your perfect progress potion… an online marketplace like Fresha.

Here’s how it works
The marketplace is a hub where potential clients can find, compare, and book services in their local area. Imagine your marketplace profile as your online shop window – it’s the best way for you to make a great first impression and bring new clients straight to your salon’s doorstep.

Most new client journeys start on the internet, and you need to show up in those searches for the best chance of bookings. Having a profile on a platform like Fresha marketplace will boost your local SEO rankings. So, even clients searching on Google are more likely to find your business, especially if you can offer popular services and treatments that set your business apart.

120,000 appointments are booked on the Fresha marketplace every day. Not only is it the world’s largest wellness marketplace, but it’s perfect for showing off your brand, as well as quickly and easily offering discounts or running sales.

A Fresha top tip
Clever pricing is one of your best tactics for winning new clients, and your marketplace profile is there to help you do it. Anyone who browses your services will instantly see how your deals and promotions affect your prices – whether it’s a seasonal flash sale that drives urgency, off-peak pricing to keep your salon busy throughout the day, or last-minute offers to quickly fill un-booked slots.

Treat clients to a better booking experience
With an online marketplace profile, you’ll unlock online bookings for your salon – letting your clients book, rebook, and reschedule their own appointments, 24/7. You’ll cut down your time arranging appointments on the phone and save hours each week, all while filling your calendar even faster.

Nowadays 70 per cent of clients prefer to book online, whether it’s for comfort or convenience, so they’ll love the ease of booking their appointment with you through Fresha. Add clear “Book Now” buttons to your profiles on Google Maps, Instagram, and Facebook, as these are apps your clients use every day.

You can do it all on the Fresha marketplace

With over 18 million monthly users and 120,000 appointments made every day, the Fresha marketplace is the best way to reach new clients, almost effortlessly! Salons typically gain at least 26 per cent more clients after joining the marketplace, and four out of five of those clients return.

Ready to get your salon’s name in lights? List your salon on the Fresha marketplace today, get seen by thousands of local clients, and watch your calendar fill up.

CATEGORIES > INFORM

Salon owners and freelancers – are you paying yourself the right wage?

Boss Your Salon conducts huge financial survey to help set proper pricing

Those running their own business often are the last ones being paid properly. Maddi Cook, founder of hair coaching business Boss Your Salon, is on a mission to help salon owners and freelancers set appropriate prices by helping the industry better understand what’s needed financially to keep a business growing. And she needs YOUR help to pull together the numbers!

She is conducting an industry-wide survey to highlight a common mistake made by many business owners, including freelancers. Non-client-facing work – such as admin tasks, stock control and content creation – is often overlooked when calculating the cost of running a business and can significantly impact overall turnover. Maddi believes that this error can result in sole traders and freelancers paying themselves less than the minimum wage.

“We want to gather solid evidence that clearly illustrates the difference between Actual Salary and Required Salary,” explained Maddie. “By understanding these core figures, we can collectively grow as an industry, set appropriate pricing and create sustainably successful businesses.”

Want to take part in the research? This is what you need to do:

Step One: access the Actual Salary Calculator, which helps you determine your current actual earnings.

Step Two: access the Required Salary Calculator, which focuses on calculating the necessary earnings to cover overhead costs and the cost of living.

The deadline for completing the research, and free access to the calculators, is 31 July.

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Rosser Hairdressing Wins Big at Great Lengths GLammies

Salon scoops three trophies at extensions brand’s 12th annual competition

Which salon is knocking it out of the park when it comes to extensions? The answer would seem to be Rosser Hairdressing, which won three awards at this year’s Great Lengths GLammies.

Roseer Hairdressing nabbed the UK Hair Extension Salon trophy, while Beverley Rosser grabbed the Body & Bounce award, with the salon’s Lydia Henderson winning Best Newcomer.

Also celebrated for its extension excellence was Melanie Richards Hair and Beauty, which won the Great Lengths Trophy, given to an extensionist who has “demonstrated outstanding work”. Katie Hemming enjoyed a successful night too, winning two awards for Captivating Colour and Longer Length.

All the category winners have also scooped a trip to Rome, which includes a tour of the Great Lengths production factory there.

And the winners are…

Longer Length – Katie Hemming, Love Hair

Avant Garde – Jack Trafene-Little, The Little Salon

Bridal Creation – Kirby Blythe, Hair by Kirby Blythe

Captivating Colour – Katie Hemming, Love Hair

Body & Bounce – Beverley Rosser, Rosser Hairdressing

Best Newcomer – Lydia Henderson, Rosser Hairdressing

Customer Service Award – Green & Co

Sustainable Salon of the Year – Butchers Hair Salon

Most Charitable Salon of the Year – Jade Searcy

UK Hair Extension Salon – Rosser Hairdressing

Great Lengths Trophy – Extension Excellence – Melanie Richards Hair and Beauty

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Believe in Authentic Beauty

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and people who share the same values. Will you join the movement?

AUTHENTIC BEAUTY CONCEPT Styling products

A desire for truth and authenticity – that’s what today’s modern consumers are searching for. They’re eschewing over-engineered formulas, over-glamourised and filtered hair looks, craving real and honest discussions instead of corporate speak. Shared beliefs, an eye on sustainability, community – this is life in the new now.

This is AUTHENTIC BEAUTY CONCEPT, a holistic, premium brand inspired by hairdressers, artisans and people who share the same values. Something honest, simple and made with carefully selected ingredients, AUTHENTIC BEAUTY CONCEPT has curated a range of hair and body products that fit with today’s beliefs. This is a brand that people can relate to, nourishing their salon experience and home beauty rituals to a new level, powered by beliefs that chime with your clients today…

We believe in… pure formulas

What is left out is as important as what’s put in. Its care and styling formulas are created with a free-from philosophy; they are free from sulphates,* parabens, silicones, mineral oils and artificial colourants. Natural ingredients are extracted gently while preserving their benefits. This is nature meeting science…

We believe in… a no-filter attitude

AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today’s beliefs and individual experiences – this is a unique community embracing a new attitude towards beauty. The mindset behind the #authenticbeautymovement? ‘Be yourself’.

We believe in… authentic hair

The hair of today follows a new language, celebrating the free and unique textures of true beauty. It’s what you don’t see that makes the difference; care products create the canvas, styling products invisibly enhance authentic hair with a ‘no styling’ approach. It’s about building on the natural beauty that is already there. Effortless, crafted quality – a reduced luxury.

We believe in… a mindful experience

A mindful moment is about connecting inner and outer beauty through real experiences, reconnecting with yourself. AUTHENTIC BEAUTY CONCEPT empowers the hairdresser to create a different, premium in-salon environment that blocks out the busy, crafting a moment to remember – a memento. The in-salon Momento Menu delivers a unique sensory journey with premium ingredients, blissful products and a relaxing, spa-like experience… with take-home treats allowing guests to follow their bliss back in their own bathrooms.

Carefully selected, pure ingredients. Real hair styles. Honest discussion. Artisan skills. Unique experiences. Shared beliefs. This is the new now – the authentic beauty movement. It just needs you to be part of it, too…

Recycle and Reuse – the AUTHENTIC BEAUTY CONCEPT way

Sustainability runs through the core of AUTHENTIC BEAUTY CONCEPT, enabling your salon to do more to protect the planet’s future:
• A partnership with Green Salon Collective aims to raise the standards of sustainability across the industry. From events to share and inspire sustainable salon practices to discounted services for AUTHENTIC BEAUTY CONCEPT salons to recycle the traditionally impossible (hair, foil, colour tubes, towels) alongside plastic, paper, PPE, chemicals and general waste.
• There’s also access to GSC education on waste, energy, water, and food, as well as staff policies and social responsibilities.
• But it’s not just about recycling; salons can introduce an AUTHENTIC BEAUTY CONCEPT refills bar to encourage clients to reuse their mindfully packaged bottles and tubs, often at a reduced retail price. Clear action, clear impact – beauty has. never behaved better

Join the #AUTHENTICBEAUTYMOVEMENT via authenticbeautyconcept.com and @authenticbeautyconceptuk on Instagram, Facebook and YouTube

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Could stylists soon be wearing a device warning them about RSI?

L’Oréal Brandstorm competition final reveals winning innovations from around the world.

Team PROtect from France

A watch-style device to tell stylists when to stretch, take a break, and to warn when they might be about to do their body harm has scooped this year’s global L’Oréal Brandstorm final in London.

The L’Oréal Group’s innovation competition for young people, focused on helping kickstart their careers, saw Team PROtect from France impress the judges at the Riverside Studios in London. Its approach to supporting the physical health and wellbeing of hairstylists with wearable tech would see devices on the wrist and back that monitor movements and notify the wearer when they are entering zones of potential harm, promoting them to take a break or stretch to avoid issues such as repetitive strain injuries or back problems.

An intelligent comb that makes precision parting easier, complete with various comb attachments that would work with all hair types and textures while saving stylists’ time, was the runner-up idea from the US.

MyHair App, which connects consumers with personalised product recommendations and salon services that they can buy e-commerce, and includes AI capabilities, grabbed third place for the UKI team and Match Makers.

A watch-style device to tell stylists when to stretch, take a break, and to warn when they might be about to do their body harm has scooped this year’s global L’Oréal Brandstorm final in London.

The L’Oréal Group’s innovation competition for young people, focused on helping kickstart their careers, saw Team PROtect from France impress the judges at the Riverside Studios in London. Its approach to supporting the physical health and wellbeing of hairstylists with wearable tech would see devices on the wrist and back that monitor movements and notify the wearer when they are entering zones of potential harm, promoting them to take a break or stretch to avoid issues such as repetitive strain injuries or back problems.

The winning PROtect Team from France now starts a three-month “entrepreneurship” at L’Oréal’s Paris HQ to refine their idea with support from the company’s experts, with an aim to bring their idea to market to help hairdressers around the world.

Hayley Jepson

Judging panel

It was the first time that Brandstorm had focused on the L’Oréal Professional Products Division, with a challenge to “revolutionise the professional hair industry by leveraging technology to propel both salon businesses and the client experience forward”. It was also the first time the final had been held outside of Paris, with 130 young entrepreneurs from across the world invited to London to compete.

Charlotte Mensah, salon and product brand founder, was among the panel of judges, which also included L’Oréal Professional Products global president, Omar Hajeri. Hayley Jepson, the L’Oréal Professionnel Paris and Head Up ambassador, led a keynote session on the importance of resilience and good mental health practice during those early stages of a career.

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Who Took Home The 2024 Ireland L’Oréal Colour Trophy?

Salon owners, stylists and creative colourists gathered in Dublin to compete for the top spot. Here’s who scooped first place on the night…

New Hair Order, Mark Byrne and Lisa May

The L’Oréal Colour Trophy Ireland Grand Final hit the stage at the Dublin Royal Convention Centre and crowned New Hair Order as the 2024 winner – owner and colourist Mark Byrne and stylist Lisa May lifted the trophy for their multi-tonal take on a copper crop.

There was an electric atmosphere in the room as salon owners, stylists and creative colourists gathered to compete for the big prize. Zeba Hairdressing’s Mark Sherwood and Augusto Miranda took second place, with Graham Santeliz Molloy and James Coleman of Brown Sugar claiming the final spot in the top three.

Mark Sherwood and Augusto Miranda, Zeba Hairdressing

Graham Santeliz Molloy and James Coleman, Brown Sugar

Jake Murphy, creative colourist and apprentice at Zeba Hairdressing took home the STAR Award for his subtle striped look. Judges tasked to make the difficult decision on the night were Darren Ambrose, Andrew Mulvenna, Alan Edwards, Nathan Walker and Marcello Moccia.

Also on the night, Lauren McNeela of Stripe Colour Studio was named L’Oréal Colour Trophy Moving Image winner. The final winners to be revealed were Alex Doherty, Brandon Marchant, Elsie MacDonald, Francesca Bay, Isla McKelvie who scooped the L’Oréal Colour Trophy Future Talent Award. They will go on to have a mentorship day at the L’Oréal International Academy.

Two dynamic hair shows thrilled the Dublin crowd. The first, created by Jason Hall Hairdressing’s Jason Hall and Strictly Xtended’s Abigail Butler, was an energetic combination of pop culture references. Mash Up saw striking silhouettes and elaborate fashion pieces, designed by Colin Horgan, that elevated the energy over the top of a mash-up mixtape playlist of trending tunes. Jason and Abigail were supported by young Irish talents, Peter Mark College’s Daryl Behan, Georgia Haverty, Kelly Byrne and Rebecca Robinson, Peter Mark’s Sadhbh Clifford, Hillary’s Sian Lloyd and Yolanda Dunne from Wildflower.

Mash Up by Jason Hall and Abigail Butler

Adam Reed and the ARKIVE by Adam Reed team then displayed true craftmanship with their show fRAmEwoRk. The show put a theatrical, cabaret spin on things, narrated through a VT featuring Adam and the team – Andrew Plester, Janet Barone, John Spanton, Luke Logan, Pia Wyatt and Samantha Bickle. The truly mesmerising performance was choreographed by Gareth Walker and featured statement headpieces with bold fashion styling and design by Adam Reed.

fRAmEwoRk by ARKIVE by Adam Reed

Hairdressers, finalists and winners alike wrapped up their evening with the help of a live DJ, as the drinks continued to flow, and canapes were served, celebrating in style and danced out the night in true LCT Dublin fashion.

This One Tool Could Transform Your Client Bookings

If you’re looking to build your salon brand, consider Fresha a must-have tool to run and grow your business

Promotion – Fresha

Related

Salon owners and freelancers – are you paying yourself the right wage?

Boss Your Salon conducts huge financial survey to help set proper pricing

Related

Rosser Hairdressing Wins Big at Great Lengths GLammies

Salon scoops three trophies at extensions brand’s 12th annual competition

And the winners are…

Related

Promotion – AUTHENTIC BEAUTY CONCEPT

Believe in Authentic Beauty

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and people who share the same values. Will you join the movement?

We believe in… pure formulas

We believe in… a no-filter attitude

We believe in… authentic hair

We believe in… a mindful experience

Recycle and Reuse – the AUTHENTIC BEAUTY CONCEPT way

Related

Could stylists soon be wearing a device warning them about RSI?

L’Oréal Brandstorm competition final reveals winning innovations from around the world.

Related

Who Took Home The 2024 Ireland L’Oréal Colour Trophy?

Salon owners, stylists and creative colourists gathered in Dublin to compete for the top spot. Here’s who scooped first place on the night…

Related