explore news CONVERSATIONS HEADER Creative head x authentic beauty concept techniques header inform home inform freelance content connect home connect inform header home explore documents header creative projects header
Wella Professionals Hosts Destination 2025 In Malta

Wella Professionals Hosts Destination 2025 In Malta

Wella Professionals Hosts Destination 2025 In Malta

More than 1,000 hair pros from 52 countries meet to see reveal of new brand initiatives and trends

by AMANDA | INFORM

Wella Professionals has gathered more than 1,000 hairdressers, press and ambassadors from 52 countries in Malta to celebrate the craft, creativity and future of the salon industry at its annualcelebration Destination 2025.

A line-up of artistry on stage, hands-on education, brand experiences and trend reveals were on the menu, as Wella Professionals’ unveiled R.I.S.E. with Wella, a global platform dedicated to advancing Relationships, Inspiration, Science and Education.

Delegates from Wella’s RED club in the UK & Ireland joined the global gathering and were welcomed to Malta by Wella Company general manager UK & Ireland, Max Amen, at a gala dinner at Malta’s famous La Valette Hall. The sunset drinks reception and dinner were followed by a hair show by HOB Academy’s Akin Konizi, Nestor Sanchez and Elijah Hourrides, alongside business advice from HOB Salons chief executive, Natasha Grossman.    

HOB Academy

Jordanna Cobella

The main Destination event was hosted by Patrick Cameron, and throughout, guests were treated to immersive education sessions, brand booth explorations and the unveiling of Wella Professionals’ new global campaign, “Make It You”.

A Trend Reveal Show saw artists unveiling Surreal Color, the brand’s Autumn/Winter 2025 trend inspired by artificial intelligence and the tension between reality and fantasy. Global ambassadors, including James Earnshaw, Renya Xydis, Yuya Nara and Romeu Felipe, showcased colour and care transformations using Koleston Perfect, Ultimate Repair and more from the Wella portfolio.

Cult brand Sebastian Professional delivered session styling at its finest, courtesy of global ambassadors, Shay Dempsey and Anthony Cole, creative director Pedro Saldana, and ambassadors Angelo Vallillo and Bekki Delehedy.

There were also honours for the winners of the International TrendVision Awards from 2023 and 2024, which finished with the Make it You show, featuring hair creations from global ambassadors James Earnshaw, Nikki Lee and Romeu Felipe.

Mark O’Keeffe Is New President of the Irish Hairdressers Federation

Mark O’Keeffe Is New President of the Irish Hairdressers Federation

Mark O’Keeffe Is New President of the Irish Hairdressers Federation

Sugar Culture boss takes over from Lisa Eccles

by AMANDA | INFORM

Mark O’Keeffe, the founder of Sugar Culture Hairdressing and Beauty Group, is the new president of the Irish Hairdressers Federation. He was appointed at the IHF’s AGM, taking over from outgoing president, Lisa Eccles.

My focus will be on advocating for initiatives that support the industry’s growth and creating pathways that provide valuable opportunities for aspiring professionals, he said. Healso announced Nicola Lawless, from The Hair Company in Broadstone, as the Federation’s new vice president.

Left: IHF vice president Nicola Lawless; right: IHF president Mark O’Keeffe

Left: outgoing IHF president Lisa Eccles; right: Mark O’Keeffe

His speech underscored the IHF’s ongoing commitment to advocating for the industry, from presenting pre-budget submissions and engaging in government lobbying to initiatives such as the Save Our Salons campaign. The launch of the IHF Art Team, led by Steven Kelly, has also upped the creative dimension of the IHF’s efforts, celebrating stylist talent and giving back to the industry by spotlighting exceptional work produced in Irish salons.  

Mark thanked outgoing president Lisa Eccles, declaring “I wouldn’t feel prepared for this role without the privilege of learning from her.” His presidency holds a particular personal significance, as he follows in the footsteps of his father, Frank O’Keeffe, who served as IHF president in 1982.

Revealed: New HMRC Guidance On Rent-A-Chair Models And Employment Status

Revealed: New HMRC Guidance On Rent-A-Chair Models And Employment Status

Revealed: New HMRC Guidance On Rent-A-Chair Models And Employment Status

Fresh assistance from government comes as many salons consider changing their employment models to survive increasing costs

by AMANDA | INFORM

HMRC has unveiled new guidance in a bid to help hair businesses determine employment statuses for tax purposes.

The new guidance is focused particularly on those using the ‘rent a chair’ model, where hair professionals pay an agreed fee or percentage of their income to use a chair or space within a salon.

Developed in collaboration with industry stakeholders, the guidance includes information about common working practices and how they relate to employment status. Included is the HMRC’s Check Employment Status for Tax (CEST) tool, designed to help determine whether an individual is employed or self-employed for tax purposes.

HMRC has described its guidance as user-friendly” and includes examples of common scenarios that indicate whether an individual might be employed (such as having set working hours determined by the salon) or self-employed (such as setting their own prices and maintaining their own client list). 

The new guidance responds directly to requests from the industry for clearer, sector-specific information at a time when an increasing number of salons are exploring the move to rent-a-chair and collective models, in part due to the increased costs associated with running an employment model following the Autumn Budget.

“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right,” said Kelvin Shorte, deputy director, Taskforces & Specialist Compliance, HMRC. “Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.”

Included in the guidance is a new video, clarifying that employment status isn’t a matter of choice and outlines the different tax obligations for employed and self-employed individuals. It also includes information about VAT registration requirements and the importance of written agreements when renting salon space.  

25% Rise In Salon Tips

25% Rise In Salon Tips

25% Rise In Salon Tips

New tipping technology helps boost gratuities during tough economic period

by AMANDA | INFORM

Salons have seen a 25 per cent boost to team earnings over the past seven months, thanks to new tipping technology. 

In the seven months since the launch of PhorestTips, more than £5.7 million in tips have been paid directly to staff across 591,717 transactions. With 95 per cent of associated fees are covered by Phorest, there are instant payouts to team members and the system is tax compliant. The platform’s launch follows the new UK Allocation of Tips Act in Autumn 2024. The legislation mandates that 100 per cent of tips go to employees, and employers cannot deduct fees or admin costs.  

With 80 per cent of tipping now via card, and fewer clients carrying cash, PhorestTips allows customers to easily add a tip to their payment via the PhorestPay Card Terminal. The chosen team member receives it directly and instantly into their personal bank account.   

“Salons are being squeezed from every direction: higher wages, increased national insurance and shrinking client spend,” said Luke Doolin, country managing director, UK & Ireland at Phorest. “PhorestTips is one of the simplest, most effective ways for salons to boost morale, retain talent and drive financial stability.  It’s compliant, fair, and delivers real, measurable benefits, immediately.” 


“The recent budget has put significant pressure on our sector,” he added. “We’re seeing salon owners seriously re-evaluate everything – from apprentice hiring to service delivery. Solutions like PhorestTips, our Ads Manager, and retail goal tracking tools are all about finding ways to lift revenue without compromising service or increasing workload.”
 

Blondes Mean Business

Blondes Mean Business

Blondes Mean Business

Harness your salon’s superpower with exceptional colour education from L’Oréal Professionnel Paris

by AMANDA | INFORM

Inside your business is a superpower – professional colour – but are you making the most of it? And are your team members – the salon’s heroes wearing their colour aprons! – armed and ready with the skills they need to power up your blonde business this summer? Continuous learning is the key to unlocking true artistry and achieving unparallelled success, and education is at the very heart of everything L’Oréal Professionnel Paris do to support you as the professional.

From a stylist starting their exciting journey and building a strong foundation, to hairdressers seeking to refine existing skills, L’Oréal Professionnel Paris have a tailored career path designed for everyone. Programmes are meticulously crafted in collaboration with some of the most brilliant and respected hairdressers on the globe, ensuring everyone receives inspiration, cutting edge creativity and the very best the industry has to offer. From online training to IRL workshops, stylists enjoy an unparalleled learning experience that will not only elevate their skills but also empower them throughout their entire career… and help your business build colourists that can deliver specialised and beautifully bespoke colour, keeping clients happy and loyal.

Now the sun’s out, blondes will be driving a big chunk of your colour bookings – think expensive-looking, high shine, glossy golden finishes. L’Oréal Professionnel Paris have the education courses to deliver that professional difference, every time.

Blonde Keys
Online + one day practical

An iconic course from L’Oréal Professionnel Paris, with Blonde Keys you learn all you need to know about lightening hair.

Step 1: An introduction to Blonde Keys E-Learning – watch the pre-course videos taking you through some of the theory and blonde foundations.

Step 2: Attend a practical one-day classroom course, where you’ll learn the fundamental principles of how bleach and lightening agents work on hair, and different lifting applications like long regrowth bleach and virgin high lift. This is a well-suited course if you want to stand out as a brilliant blonde colourist and put all the theory learned into profitable practice. 

.Balayage Keys Featuring Foiliage
Online + one day practical

Clients love balayage! So, do you want to get comfortable with freehand balayage applications and understand when to use foil to create different effects? Welcome to your pure freehand painting foundation training!

This course covers sectioning patterns, different application shapes and methods and includes current trend techniques – and we’re learning just how big for business trends can be! Plus, discover your perfect lightening product pairing and whether you should leave your application open air or enclosed.

Be ready for basic to intermediate techniques with the perfect blend in mind… and the online course is taught by none other than L’Oréal Professionnel Paris global artist, Harriet Stokes!

Make sure professional colour is your salon’s superpower, with Hair Education by L’Oréal Professionnel Paris. Discover more at lorealaccess.com/uk and lorealaccess.com/ie

Oh, Yes You Cannes!

Oh, Yes You Cannes!

Oh, Yes You Cannes!

An epic gathering of L’Oréal Professionnel Paris’s (LPP’s) élite salon owner Portfolio Club

by CATHERINE | INFORM

“A glamorous view, a legendary city, an iconic moment,” announced Aurélien Guibert, the newly appointed Managing Director of L’Oréal Professional Products Division, as he welcomed guests to the 2025 gathering of L’Oréal Professionnel Paris’s (LPP’s) élite salon owner Portfolio Club this April. And with a stay in the ultra-deluxe Hotel Carlton in Cannes, complete with gorgeous sunshine, a crystal-blue sea and the greatest people-watching opportunities on the planet along the palm-lined Promenade de la Croisette, all the ingredients were in place for an epic experience.

Aurélien Guibret, Managing Director of L’Oréal Professional Products Division

As leading industry business thinkers, Portfolio members are used to challenging the norms, and with UK hairdressing undergoing a period of massive reinvention, LPP delivered food for thought from two keynote speakers. Damian Hughes, co-host of The High-Performance Podcast, gave advice on how to help teams navigate change (“You don’t need the answers, but you need to know how to ask the right questions,” he advised), while Dr Anne-Marie Imafidon encouraged the audience to “get out of your comfort zone” not just to embrace, but to help shape, technology in the workplace.

Meanwhile, LPP general manager Sussan Verghese took the opportunity to highlight the strength of the brand in the UK market, with 3.5X growth ahead of the pro hair market, cutting-edge technological breakthroughs in its product portfolio and incredibly strong consumer awareness. Strategies moving forward include elevating luxury colour services and dominating on colour-based care, armed with products like Vitamino and Metal Detox.

Portfolio Summits also provide a unique platform for members to share ideas and learn from each other, and the LPP team laid on a host of networking opportunities, including an al fresco lunch at the Carlton Beach Club, a boat trip with wine tasting tour and dinner at the world-famous La Maison de Bacon in nearby Antibes. With everyone sat at a single table, looking out across the spectacular coastline and enjoying some of the finest cuisine in the South of France, it was hard to think of a better way to celebrate UK hairdressing at the very highest level.