So, if you’ve got a client sitting in your chair, what’s the best way to steer the conversation around to GLOWWA? “I’d start by asking my client if they’d any changes in their hair health since their last appointment. Is there any more shedding when you’re washing your hair when you’re brushing it out? Have you seen any recession or thinning? I would also be asking, ‘Have you got any concerns with your scalp or your hair?’ It’s a really delicate subject talking about hair loss, so it’s better to ask your client about concerns, rather than telling them you’re seeing this big patch of hair loss at the back of their head. And the third thing I’d ask about is their routine, because hair loss is triggered from what’s going on within the body. So, that leads nicely into, ‘I think there’s a real space here for us to work from the inside to get these results for you.’ And that’s when you start naturally talking about GLOWWA.”
At the start of the interview, Suzanne described GLOWWA as “a mission”. “It really is,” she says, “and it’s why we’ve not had a weekend off in about three months. There is this feeling at head office that we’ve got a product that can make a huge difference, and that’s what gets us going every day.” And the mission continues with more GLOWWA products in the pipeline, including one that will launch this autumn (Suzanne won’t be drawn on what it might be).
“GLOWWA is for everybody,” she says, “from the age of 16 upwards and we’ve had success stories for alopecia right up to one of our brilliant case studies, Jane, aged 82, who’d been written off by a doctor who told her, ‘It’s your age, your hair’s not growing back.’ There’s no age limit on GLOWWA, and it’s completely gender-neutral. Even the Meno version can be used by people who just want to sleep better. We just say, ‘Yes, ignore the label and just go for it.’”