Cowboy Core, Restyled

Sep 18, 2024 | PORTFOLIOS

Cowboy Core, Restyled

Exclusively for Creative HEAD’s October 2024 front cover, BaByliss PRO ambassadors Michelle Sultan and Tariq Howes delivered their unique take on the ‘modern cowboy’ – and we’re wild for it

by JOANNA | PORTFOLIOS

Exclusive video content, extended image galleries, hair team insight – click here to see mountains more

A Creative HEAD shoot in partnership with BaByliss PRO

HAIR: Tariq Howes, assisted by Lauraine Bailey and Nick Barford; Michelle Sultan, assisted by Deen Fashola and Schola Rose, for BaByliss PRO
PHOTOGRAPHY: Bob Foster (A&R CREATIVE), assisted by Luke Weller
FASHION: Twinks Burnett, assisted by Rosie Devine
MAKE-UP: Tricia Woolston using Pat McGrath, assisted by Megan Goram
MODELS: Alan Bea; Olivia Belgrave-Ruse (The Milk Collective); Ryan Brown; She-Lan Duane (W MGMT); Robbie Jr; Skye Metrowich (Zone Models)
SHOT AT: Street Studios

Fashion credits (in order of imagery):
(1) Suit: L.O.M Fashion; top: model’s own; earring: ALOË (2) Jacket and top (just seen): YEF STUDIO; trousers: Warehouse; sunglasses: Hot Futures; bolo: Rosita Bonita; rings: Tessa Metcalfe (3) Jacket: Future Folklore; top: model’s own; bolo: Rosita Bonita; main earring: ASOS (others are model’s own) (4) Top, trousers and gloves: Hildur Yeoman; hat: stylist’s own; necklace and earrings: Lag Word (5) Top: ASOS; skirt: Warehouse; boots (just seen): Boohoo; necklace: Lag Word (6) Jacket: Nasty Gal; jeans: Wrangler; belt: stylist’s own; ring (just seen): Tessa Metcalfe (7) Jacket: Warehouse; dress: Jane Bowler; shorts: Wrangler (8) Suit: GRLONDONPARIS; top: ASOS; main earring: Lag Word (others are model’s own); rings: Tessa Metcalfe (9) Jumpsuit: Jenn Lee; gloves: The Glove Girl; earrings: Kata Haratym (10) Jacket: Warehouse; shirt and trousers (just seen): PHIX (11) Shirt and trousers: Phix; bolo: Rosita Bonita; earring: model’s own; rings: Tessa Metcalfe (12) Jeans and jacket: Ray Chu; boots: ASOS; earrings: PRYA; rings: Tessa Metcalfe

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‘Metamorphosis’ by Michael Kent of Blue Tit

‘Chimera’ by Anne Veck

Hometown

Feel the NOISE

Sep 10, 2024 | EXPLORE, HOME EXPLORE, PORTFOLIOS

Feel the NOISE

Enjoy the latest looks from the guerrilla hairdressing event NOISE, shot at HairCon and showcasing work from SACO and X-Presion. It’s a little bit ad hoc… and that’s exactly the point!

by AMANDA | DOCUMENTS

Richard backstage at HairCon

Creative HEAD: Talk us through the planning of SACO’s collaboration with X-Presion…

Richard: “At NOISE, nobody knows what anybody else is doing. You do whatever you want! And all the teams are excited to see what the other teams are going to be doing – me more than anybody! For this show, Jorge and I collaborated on long braids. We had a couple of phone calls and Zoom meetings, threw some mood boards backwards and forwards. But it’s not overly processed. There’s always a strong starting point, but you’re always willing to adapt. With a haircut for me anyway, I’ll start off with a ballpark idea, and see how it evolves.”

Creative HEAD: Where would we find the roots of this collaboration?

Richard: “Jorge and I – X-Presion and SACO – go back quite a long way. They were in London when the original NOISE show was on in 2012, and I thought we could potentially do something. That’s one of the reasons why the first show happened, right? Because they were in town! NOISE always tries to harness that spirit, that raw feeling. There’s the sort of low production values and just the communal vibe that goes with it. My good friend Peter Gray was in London, and Tim Hartley was also up for it. So, it kind of facilitated the first show…”

Creative HEAD: What is it about yourself and Jorge that clicks?

Richard: “We’re good friends, Jorge and I, so that helps, doesn’t it? We appreciate one another’s aesthetic. We do very different things. We’re more focused on cuts; they do a lot of colour, and we both do some dressing. He’s a great originator. It’s a mutual fan club… a bromance, whatever you want to call it!

I really appreciate what he does and how he does it. He’s very innovative. There’s a very strong sense of suitability. We always try to do that with cuts, so I appreciate that.”

Hair: SACO – Richard Ashforth, Simon Campbell, Anthony Keast and YuriPatriarca

X-Presion – Jorge Cancer and Rocky Villa

Photography: Chris Bulezuik at HairCon

Stylist – Victor Goh (SACO); Visory Studio _ Aflame Concept (X-Presion); Tania Zekkout

Make-up: Michelle Strain

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‘Metamorphosis’ by Michael Kent of Blue Tit

‘Chimera’ by Anne Veck

Hometown

‘Shift’ By VAINHomme

Aug 31, 2024 | EXPLORE, HOME EXPLORE, PORTFOLIOS

Shift

By VAINHomme

by AMANDA | PORTFOLIOS

This collection from VAINHomme explores the shifting patterns of what it is to be masculine in today’s society, using real people taken straight from their work shifts and shooting them in all of their glory. Shift shows the movement to remove layers of toxic masculinity and replace it with what really matters.

Hair: Vincent Quinn and Elliot James, VAINHomme

Photography: Brian O’Hanlon

Styling: Vincent Quinn

Continue Reading

‘Metamorphosis’ by Michael Kent of Blue Tit

‘Chimera’ by Anne Veck

Hometown

‘Manifesto’ by Felicitas Hair

Jul 29, 2024 | EXPLORE, PORTFOLIOS

CATEGORIES > EXPLORE > PORTFOLIOS

'Manifesto' by Felicitas Hair

Hair: Felicitas Hair
Photography and Retouching: Esteban Roca
Make-up: Kuki Giménez Agency
Styling: Visori FashionArt
Models: Shock Models
Products: Revlon Professional

‘Forever in Electric Dreams ’  from Joanne O’Neill

PORTFOLIOS

In this sleek, pop-art inspired collection, Joanne O’Neill delivers bursts of bold pigments with an avant-garde twist.

‘Ethereal Flow’ from Sarah Mason

PORTFOLIOS

Ethereal Flow from Sarah Mason showcases her mastery of colour technique, melding sumptuous shades to deliver mesmerising movement.

‘Ethereal’ by Heffy Wheeler

PORTFOLIOS

The latest collection from Heffy Wheeler combines vivid colours with a commercial finish, styled using Diva Professional tools.

‘THEM’ By the 2024 FAME Team

Jul 12, 2024 | EXPLORE, PORTFOLIOS

CATEGORIES > EXPLORE > PORTFOLIOS

‘THEM’ By the 2024 FAME Team

Elle Foreman, Tribe Salons

“In a world often bound by rigid stereotypes, ‘THEM’ challenges conventional norms. We wanted to embrace fluidity, and this photoshoot celebrates the beauty of individuality in all its forms.

Coming away from the traditional idea of beauty, ‘THEM’ celebrates individuals who challenge conformity, whose hair becomes a canvas for self-expression and empowerment. From gender-fluid styles to unconventional textures, each image tells a story of expression and authenticity.
By breaking the stereotypes, ‘THEM’ empowers individuals to embrace their true selves, regardless of societal expectations. It encourages us to celebrate the uniqueness of each person’s journey and to appreciate the beauty of the individual.”

Ilaria Bellemo, TONI&GUY, Canary Wharf

“What if beauty had no gender? In a society that often categorizes and labels, this photoshoot stands as a powerful reminder that the most beautiful things in life are often found in the spaces between, where gender is not confined to binaries but instead is celebrated as a spectrum of beautiful expressions. With this shoot, we wanted to break stereotypes and embrace the fluidity of identity.
Through a series of stunning photographs, ‘androgynous beauty’ becomes a symbol of resistance against conformity, and we wanted to inspire others to embrace their true selves without fear or judgment.

Harry Andreou, Ventura

“‘THEM’ marks our first collection as a team, and its centred on fluidity within shapes and ignoring gender stereotypes. What excites me most is that we’ve captured the essence of each model. Whether street-cast or agency, each model has their own unique style, and although we were guided by a concept, it’s the models who brought their own energy to the shoot.”

Stephen Campbell, Hair & Co

“‘THEM’ celebrates identity, disregarding gender, and instead explores the individuality of each model. In the salon, we are seeing hairstyles become fluid among wearers, showing no specific need for gender-specific attributes. We wanted to showcase this through our collection, showing the real diversity and change we are seeing amongst our commercial clients.”

Credits

FAME Team 2024: Harry Andreou, Ilaria Bellemo, Elle Foreman, Stephen Campbell

Photography: Jack Eames

Make-up: Maddie Austin

Products: L’Oreal Professionnel Paris

‘Forever in Electric Dreams ’  from Joanne O’Neill

PORTFOLIOS

In this sleek, pop-art inspired collection, Joanne O’Neill delivers bursts of bold pigments with an avant-garde twist.

‘Ethereal Flow’ from Sarah Mason

PORTFOLIOS

Ethereal Flow from Sarah Mason showcases her mastery of colour technique, melding sumptuous shades to deliver mesmerising movement.

‘Ethereal’ by Heffy Wheeler

PORTFOLIOS

The latest collection from Heffy Wheeler combines vivid colours with a commercial finish, styled using Diva Professional tools.

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

Jul 9, 2024 | EXPLORE, PORTFOLIOS

CATEGORIES > EXPLORE > PORTFOLIOS

“Lighting Can Change Everything” – Photographer Vadym Yatsun Discusses Elevating Imagery With Experimental Lighting

How accidentally moving to London and a chance encounter with the Trevor Sorbie team accelerated his career.

Vadym Yatsun

“I became a photographer by accident; I started my career as a musician. I needed photos for my work but struggled to get a good photographer, so I started doing photography, and then it just took off for me. That was more than 10 years ago now! In Ukraine we didn’t have any photography schools, so I was trying to find information on the internet, and I had to just analyse all the shoots I saw; how the lighting could work, where the lights were placed, how they could be directed – and that’s how I developed a good relationship with lighting.

I’m always prepped, but slight differences on set might change everything quite significantly. This is what I love about the creative process – it starts by working on the presentation, with the mood board, storyboard, all the looks, hairstyles, makeup and so on. Everything is carefully planned and I’m happy with how it changes on a set. The model will bring their own energy, and everything may change, but this is the magic that fascinates me.

Vadym Yatsun

Image one, Image two

I like complex stuff. The more complicated it is, the more interesting it becomes. I think lighting is one of the most complicated parts of photography. I’m a control freak and shooting with daylight is something that you cannot control. It just drives me nuts, which is why lighting is a good thing!

“I like challenges, I find this work challenging and that’s what brings something special to my life.”

Since working in the hair industry, there have been lots of learning experiences. I believe that all photographers and people on set should know almost everything about their colleagues and the specifics of their work. As soon as I got into the industry, I started communicating with my colleagues, hairstylists, and make–up artists. I learned everything about their processes – which hairstyle should be the first, what would be the next, all and all the processes working with wigs. Now I love wigs most of all, because they make everything flexible.

Image three, Image four

Getting into the UK hairdressing scene was an interesting development, as I had worked with lots of hair brands and hair magazines in Ukraine. I love hair because it creates shapes – it can save simple looks or fashion shoots! I moved to London two years ago by accident. I wasn’t supposed to move here, but I started looking for different people to collaborate with, to get a job, and any connections, and then the Trevor Sorbie team found me. I followed someone from the team, and then they followed me, which led to being invited to shoot their new collection. And that’s how things started in London!

Image five, Image six

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My first career highlight was this cover story for Schon! magazine with Indira Varma. She was in Game of Thrones and this was the first magazine shoot with a big budget, big sets and big brands. It was really lovely to have the trust of quite an important magazine.

This shoot for Paper magazine was quite cool. The last couple of years changed my life completely, and they also changed my approach completely.

Image seven

This was another image for Schon! magazine, with hair by Paul Donovan. This was the second shoot and I love collaborating with this magazine because they trust me a lot. It’s something that rarely happens, but they just trust me 100 per cent so I can experiment. We were using layers of colour filters in front of the lens, changing and distorting the image; sometimes my work is not about lighting, it’s about the effect that we can give, about the layers and layers that can be placed in front of the lens. This sometimes brings unexpected results, which is also cool, and it is also part of the challenge because you never know what will happen. It’s a shoot I love, because that was the first experiment with this layering of colour filters and it was then I decided it will be part of my work and have my personal, distinctive, recognisable style.

Image eight

This was an amazing collaboration with one of my favourite make–up artists, Sophia Sinot, she’s worked with a lot of big talents and so that was a collaboration for Elle Ukraine, with hair by Trevor Sorbie’s Tizi Dima. I love this shoot because there was a lot of playing and experimenting with flowers and working with lots of effects, such as reflecting from different surfaces. We had this amazing piece of silver film that was giving a water-like effect with the light reflecting off.

Image nine

This image, with Ross Kwan on hair, we had lots of stuff that the set designer brought, and then he found this piece of rubbish downstairs and it reminded me of the shape of an eye, so he wrapped it in a piece of cloth, and that how it became the shape you see in the background. We placed it behind the model, and it worked perfectly with all the lighting, and changing the gradients, and it was cool.

Lighting is something that always goes with me, it’s something that can change every set – you don’t need anything sophisticated, just the white cove, and lots and lots of lights.

Credits

Image one
Hairstylist: Tizi Dima
Stylist: Yana Chaplygina
Stylist assistant: Naa-Okailey
Make-up: Julia Leshanich
Model: Liam Elias

Image two
Hair: Tizi Dima
Stylist: Ignacio de Tiedra
Make-up: Sofia Sinot
Make-up assistant: Carolynska
Nails: Giulia Oldani
Set design: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Model: Galina Arkhi
Photography assistant: Nicola Sclano

Image three
Hair: Ross Kwan
Stylist: Ignacio de Tiedra
Make-up: Mona Leanne
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Nails: Guilia Oldani
Model: Cecília Gama
Photography assistant: Nicola Sclano

Image four
Hair: Tizi Dima
Stylist: Yana Chaplygina
Stylist assistant:Naa-Okailey
Make-up: Julia Leshanich

Image five
Hair: Paul Donovan
Hair assistant: Jessica Kell
Stylist and art direction: Ignacio de Tiedra
Stylist assistant: Enol Garçon
Art direction: Margo Mayor
Make-up: Justine Jenkins
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Model: Indira Varma
Nails: Mica Hendricks
Photography assistant: Simeon Asenov, Leo Corfu

Image six
Hair: Danilo Giangreco
Photography assistants: Iryl Mugas, Nicola Sclano
Stylist: Adele Cany
Stylist assistant: Cordie Watson
Make-up: India Rawlings
Model: Rahi Chadda
Set design: Sam Edyn
Set design assistant: Jeremy Rwakasiisi

Image seven
Hair: Ross Kwan
Stylist and art direction: Ignacio de Tiedra
Stylist assistant: Khem Sharu
Art direction: Margo Mayor
Make-up: Nency
Nails: Mica Hendricks
Gaffer: Zadek T
Photography assistant: Joseff Williams
Model: Jiayan Yao

Image eight
Hair: Tizi Dima
Stylist: Ignacio de Tiedra
Make-up: Sophia Sinot
Make-up assistant: Carolynska
Nails: Guilia Oldani
Set design: Sam Edyn
Model: Tanatswa
Set designer assistant: Jeremy Rwakasiisi
Photography assistant: Nicola Sclano 

Image nine
Hair: Ross Kwan
Stylist: Ignacio de Tiedra
Make-up: Mona Leanne
Set designer: Sam Edyn
Set designer assistant: Jeremy Rwakasiisi
Nails: Guilia Oldani
Model: Reny
Photography assistant: Nicola Sclano