Top Trends Spotted at London Fashion Week S/S25
Top Trends seen at London Fashion Week S/S 2025
Stylists are going back to their roots this season for LFW hair inspiration
by Maddi | TECHNIQUES
CHET LO
THE LEAD Anna Cofone for Authentic Beauty Concept
THE LOOK Inspired by Chet Lo’s mother’s passionate work ethic, this look fused intricate patterned veils with sleek, textured hair. Blow-dried with Amplify Mousse for heat protection, the hair was parted down the middle, while Glow Spray Serum added radiant shine. Waving irons and knots created a non-uniform movement, completing the polished, statement style.
MITHRIDATE
THE LEAD Johanna Cree Brown for Indola
THE LOOK Inspired by Demon Zhang’s collection, rooted in the landscapes of Yuhan, hair was prepped with Indola Volume and Blow-Dry Spray, which was applied to the roots and parting for sleekness and grip. Hair was then parted in the centre and styled into a Dutch braid, tamed by the Smoothing Cream to ensure a flawless finish, while Flexible Hairspray locked in the look for a polished yet powerful effect.
HARRIS REED
THE LEAD Ali Pirzadeh for Dyson
THE LOOK Art Deco meets old Hollywood glamour in this sculpted look, created by the 2024 Most Wanted Session Stylist using Dyson’s Supersonic r Professional hair dryer and Corrale straightener. Hair was sectioned and blow-dried upwards into a high ponytail, with tonging waves shaped by the Corrale and set using the Supersonic’s cold shot for a flawless, long-lasting finish.
BORA AKSU
THE LEAD Syd Hayes for BaByliss PRO
THE LOOK The classic ‘60s beehive gets a fresh, modern twist in this look inspired by Aksu’s mother. Using the STILISTA for sleek shine and locked-in volume, Syd pressed the hair straight, backcombed the roots, and added an XXL styling doughnut for bold shape. The result: a playful, redefined retro style.
EDELINE LEE
THE LEAD Philipp Haug for Schwarzkopf Professional
THE LOOK To contrast Edeline’s soft, flowing garments, Philip added strength with a centre part using Session Label The Mousse, while the ends cascaded in different directions using a horizontal tonging technique. The wet-to-dry effect, created with light gel at the roots and oiled ends, ensured the hair remained sleek and refined, allowing the garments to take centre stage. Finished with Fibre Clinx oil for a polished touch, the look exuded understated elegance and control.
ERDEM
THE LEAD Adam Garland for Authentic Beauty Concept
THE LOOK Inspired by the controversial 1928 novel The Well of Loneliness, Erdem’s collection masterfully balances masculinity and femininity. Adam crafted a sharp side part using Amplify Mousse and Working Hairspray to achieve a bold, masculine silhouette. He then softened the look with a delicate braid down the back, adding a feminine finish.
VIN + OMI
THE LEAD Gina Conway for Philip Martins
THE LOOK Gina crafted this gravity-defying hairstyle using Philip Martin’s all-natural range, blending a natural finish with a sculptural design. Sections of hair were fastened and pinched to form bold, spherical baubles, creating a whimsical effect. This avant-garde look also reflects Vin + Omi’s dedication to sustainability, aligning with Philip Martin’s eco-conscious ethos.
