Promotion – Schwarzkopf Professional

Lived-in blonde is loved by clients across the globe, but what’s the formula for success? Chris Appleton, global Schwarzkopf colour ambassador, shares all.

Sofia Vergara

It’s no secret that blondes are big for business all year round but as trends evolve, how can you capture the attention of clients and keep them coming back for more? Enter lived-in blonde, the colour trend of the year which is coveted by celebrities and offers ender possibilities for bespoke colour placement to suit every client’s needs.

“One of the biggest trends right now is the lived-in blonde. It is a very popular look with celebrities, very sought after in the salon, and it’s a trend that isn’t going anywhere,” says global Schwarzkopf colour ambassador, Chris Appleton, highlighting the enduring appeal of this captivating style. 

Capturing the essence of this sought-after shade, Chris delivered a complete colour transformation for global Schwarzkopf ambassador, Sofia Vergara, who transitioned from a deep brunette to a beautiful, lived-in blonde. Drawing upon his unparalleled expertise, Chris has revealed the techniques and products that brought this colour creation to life.

Central to Chris’s technique is the careful colour placement to frame the face and accentuate its contours. “What is great about the lived-in look is that it really frames the face,” he comments. By strategically placing brighter pieces around the face, Chris achieved a flattering contrast with the natural root throughout the back, adding depth and dimension to the overall look.

To create Sofia Vergara’s radiant lived-in blonde transformation, Chris used a carefully curated selection of Schwarzkopf Professional products, each tailored to deliver exceptional results. 

Colour recipe:

Colour 1 (Foils): IGORA ROYAL Highlifts 12-0 + 12-1 (1:1) + IGORA ROYAL Developer Oil 12% | 30 Vol. (1:1)
Colour 2 (Face Frame): BLONDME Premium Lightener 9+ + BLONDME Premium Developer 2% | 7 Vol. (1:2)
Colour 3 (All Over): IGORA VIBRANCE 5-4 + 7-4 + 6-0 (1:1:1) + IGORA VIBRANCE Activator Lotion 1.9% | 6 Vol. (1:1)
Colour 4 (Toner On Face Frame): BLONDME Pastel Toner Ice Irisé + Biscuit (2:1) + BLONDME Premium Developer 2% | 7 Vol. (1-1)

As striking as it is sophisticated, Chris’s innovative use of Schwarzkopf Professional colour has created a truly bespoke lived-in blonde for Sofia. By personalising the style with strategically placed money pieces, he has elevated Sofia’s hair to new heights of elegance while remaining bang on trend.

For hairdressers looking to expand their expertise in the lived-in blonde trend, consider Sofia’s transformation the ultimate inspiration. By mastering the techniques and products used in her stunning makeover, you too can unlock endless possibilities for your clients’ hair stories. 

Explore the full product portfolio online, including all the new looks, services and ambassador tips and tricks at schwarzkopfpro.com.

Inspiration found in key Pantone shades of the season.

The full Colour Crush collection

Wella Professionals is collaborating with global colour expert Pantone on its summer collection, Colour Crush – dubbed on Instagram as its “biggest collaboration ever”.

Revealed on the cover of Creative HEAD’s March issue, Colour Crush sees Wella Professionals ambassadors Jordanna Cobella and James Earnshaw working together on the season’s take on the new era of colour blocking.

James Earnshaw developed seven looks that incorporate the key Pantone shades of the season for inspiration.

Lilac Spirit – a fresh floral hue combined with a luminous peach

Rose Dusk – a velvety pink which comes alive when paired with a deep, alluring burgundy

Vivid Amber – glows with an intense, golden warmth and teamed with a richly pigmented red-hued brown

Pink Pearl – a delicate, natural creamy hue teamed with a rich deep brown

Dulce de Leche – a smooth and creamy caramel shade, set against a complex midnight black

Barley Gold – a delicate sun-baked golden blonde fused with a nutty and rich brown

Sunset Blaze – autumnal fiery oranges, set against a tranquil tinted blonde

“At a time when authentic self-expression has become so paramount, this collection enables individual style and personality, to create edgy and fun combinations,” said Laurie Pressman, vice-president at Pantone Color Institute.

The looks were created using Koleston Perfect, Color Touch, Shinefinity and Illumina Color from the Wella Professionals’ colour portfolio. Inspired by shades from nature, interior design, and make-up, Colour Crush signals a shift from cool ash tones, with warmer hues prevalent, as seen in the two key trends Peach Blush and Strawberry Glaze.

The collection showcases salon and stylist friendly techniques to help colourists get creative and grow their business, with face framing concepts and colour blocking panels.