The Future of Hair Health Has Arrived
Move over, traditional salons. AEVUM, co-founded by international hair visionary Tom Smith and luxury salon stylist Chris Donohue, is redefining what it means to work with hair at the highest level. Located in Bloomsbury, AEVUM is the first full-concept hair-longevity salon, blending craftsmanship, science, and personalised care to support hair health long term. setting a new benchmark for what a modern salon can offer.
At AEVUM’s debut event, hair expert Tom Smith joined award-winning aesthetic doctor Dr Sophie Shotter and beauty editor Bridget March to explore how hair can stay healthy, strong, and beautiful long term. The trio unpacked the science behind hair longevity, bridging medical expertise, in-salon treatments, and at-home care. Framing hair as a reflection of overall health, they shared a clear goal for stylists: restore hair to its optimal state, not reinvent it.
Here are some of our key takeaways:
Regenerative Hair: The Science Shaping the Future
OLAPLEX was just the beginning. Today, molecular science targets living tissue, stem cells and follicle activity, not just the visible hair. One of the innovations Tom finds most exciting? Stem cell signalling. He likens hair follicles to an orchestra; over time, musicians leave and the music fades. Treatments like Calecim help restore density, harmony, and vitality, supporting the follicle from the inside out.
By activating stem cells within each follicle, Calecim encourages repair, renewal and healthier growth cycles. For stylists, understanding these early signals is key to guiding clients toward preventive, long-term hair health beyond cut and colour alone.
Personalisation Is The Future
Hair health isn’t one-size-fits-all. Genetics, nutrition, stress, and lifestyle all affect how hair grows. At AEVUM, DNA tests, blood panels and epigenetic insights help stylists create personalised plans, pinpointing issues like vitamin deficiencies or stress-related shedding.
Dr Sophie highlights blood testing as the most accessible and reliable starting point and guides tailored supplementation for supporting hair health. While vitamin D deficiency is common in the UK, she stresses that supplementation should always be tailored, with clinically backed options like Viviscal Professional or Nuchido TIME+ working best for most clients when guided by testing.
Tom puts it simply: hair reflects overall wellness, and stylists are well placed to help clients make sense of that connection.
The Emotional & Creative Dimension
Tom sees hair as deeply personal, a reflection of identity, confidence and emotion. At AEVUM, technical skill is paired with wellness practices like reflexology, shiatsu and acupuncture, recognising that how a client feels can directly affect their hair. This whole-person approach underpins Tom’s three-pillar philosophy.
He frames hair health as a progression: first, preparing the scalp and follicles with smart diagnostics and early support; then working at a deeper, molecular level to regenerate and strengthen the fibre itself; and finally, guiding clients through their daily routines and rituals to help those results last. It’s a holistic rhythm that connects science, care and long-term transformation.
Could this finally be the answer to reversing grey?
Tom suggests that if grey hair can be reversed, the breakthrough will come from regenerative science, not traditional haircare. He and Dr Sophie have spotted small but promising signs that when follicles are restored, some new growth appears with renewed colour and vitality. Greying happens when melanocytes slow down, so if regenerative treatments can help those cells function again, re-pigmentation becomes a realistic possibility.
It’s early days, but the science makes sense. For now, it’s a developing field, but one that Tom and Sophie believe is moving in the right direction.
The Future of Hair Health: What Stylists Can Take Away
The future of hair is holistic, personalised, and regenerative. Stylists can now go beyond cut and colour, using insights from Tom and Dr Sophie to guide clients toward lasting transformation. By blending skill with science and wellness, they can redefine what it means to support hair, and the people who wear it. AEVUM is driving this change, showing what’s possible when artistry meets innovation.
For those ready to embrace this new frontier, the message is clear: the future of haircare isn’t just about what you style; it’s about what you know, how you guide, and the results you help clients achieve beyond the chair.
