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WHAT THE MAN SAYS: MARK & PETER MACIVER

In this podcast, recorded in 2020, the Maciver brothers discuss the rise of the men’s market, the modern male client and what exactly makes guys tick?

From a first supermarket job earning £4 an hour, to the owner of a success personal training business, Peter Maciver (aka PMAC) is the powerhouse behind the fitness transformations of high-profile stars including Marvin and Rochelle Humes and Reggie Yates. His older brother, Mark, who recalls working 19-hour days in a factory for just £27, runs SliderCuts, a booming barbershop in East London. He’s published a book, developed an impressive line of merchandise, and he’s worked with leading brands from Dior and Louis Vuitton to Facebook and Reebok.

A Creative HEAD podcast project in partnership with Treatwell

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