How can you capture hair transformations in a way which feels fresh? James Parr has the solution

Nashwhite’s James Parr is capturing hair makeovers through a fresh lens.

“The whole concept of ‘The Switch Up’ grew from a personal need to scratch a creative itch – not just from a hair perspective but on a visual level as well. I grew tired of seeing the same stuff on social media and felt like I wanted to bring a fresh approach to the table.
Working with my friend and fellow creative and videographer, Paddy Walker, we came up with a concept that ripped up the rule book with how we shot it. This allowed me to get hands on with the direction of the filming and the project.
Working with the Wahl styling range was great for this as the tools were perfect for creating more movement and texture in the hair, while ensuring I could still deliver my signature hairdressing style. 
This is the first in a new concept where we will be having free reign and bringing a whole new meaning to the term ‘makeover’.” 
Hair: James Parr, using Wahl
Visuals: Paddy walker
Colour technician: Siobhan Fagan
Make-up: Sacha Jones
Model: Ana Maria