Same reliable colour, vibrancy and shine, but now achievable on damaged hair, too. There’s even more to love about new Color Touch from Wella Professionals

When Wella Professionals invented Color Touch more than 70 years ago they changed the hairdressing landscape forever. The first- ever low-commitment, ammonia-free, demi- permanent colour went on to revolutionise salon services, becoming the perfect solution that millions of stylists reached for over the decades when their clients wanted to switch up their hair tone without compromising the condition.

But it turns out that even the best can get better. This month Wella Professionals unveil a new modernised Color Touch – and the improvements are impressive. That iconic ammonia-free formula is vegan now, something that’s becoming increasingly important to clients looking for a more sustainable lifestyle, and it’s completely free from silicones and mineral oils, too. Results are longer-lasting, up to 28 shampoos (up four from previously). There’s a new Color Touch Emulsion, which you combine with your shades to ensure the perfect consistency for all your colour applications.

Best of all, Color Touch now has a built-in metal purifier, specifically to tackle the heavy presence of metals in damaged hair. Expect the same much-loved results from Color Touch on healthy hair but know that you can now achieve the same true-to-tone vibrancy and uncompromised shine on damaged hair.

Unsurprisingly, Color Touch aficionados are raving about the upgrades to their beloved brand. None more so than Wella Professionals global amabassador James Earnshaw, who was part of the team that tested the new formula.

Color Touch just got better – and so can you! The Wella Professionals’ Education Journey provides you with all the skills you need to be a colour expert. Follow @wellaprofessionalsuki for colour inspiration and tips & tricks. In addition, you can find the new Color Touch and a whole heap more by visiting Wella Store.