IT LIST 2025

WINNERS

The It List is exclusively sponsored by ghd 

The Rising Star

Amelia Krasinski, KH Hair
A week of work experience turned into a Saturday job that turned into an apprenticeship. Now Amelia is flourishing at the KH Hair Arnold salon, creating luxury blondes and balayages and stepping out of the everyday to experiment with session styling. HairCon put those skills to the test as she hit the stage for The Fellowship’s Project Colour, and she loved it! Amelia also finalised for UK Colour Visionary at the Wella TrendVision Awards in 2023 and 2024.

Other finalists in this category: Taylor Borthwick, Myka; Harriet Bull, Tribe Salons; Sofia-Rose O’Kane, Houston Hair; Ellie Roese-McLean, Rebecca H Salons

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The Salon Stylist

Elle Foreman, Tribe Salons
Unusually, Elle learned how to run a salon before she picked up her first pair of scissors. She worked on reception in her mum’s salon, then became a manager, which is how she learned the secret to delivering a great client experience. But a six-month diploma at Sassoon is what propelled Elle behind the chair, and since then hairdressing has become more than a career. It’s shaped the person she is, making the kind of positive impact her shy 16-yearold self could never have imagined.

Other finalists in this category: Keeley Louise Greene, Salon 2; Jo Haywood, Luke Ormsby; Grace Poffley, Nylon Hair Artists; Mitchell Scott, Michael Van Clarke

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The Editorial Stylist

Emma Vickery, Percy & Reed
Working in an environment outside of the salon has enabled Emma – last year’s One To Watch winner – to really find her feet. She knows what she likes (and doesn’t) and while she’s not one for pushing boundaries, she’s very confident in doing great hair on great people and for it all to have an editorial feel. A recent personal project, called “A 35mm POV”, saw her shoot all her work on a 35mm film camera, capturing real images of real people – a beautiful retort to the inexorable rise of AI.

Other finalists in this category: Michaela Bodden; Yasemin Hassan; Daniel Joy, Haug London Haus; Francesco Merico

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The Business Builder

Chlöe Swift
Last year’s It List Business Builder winner has won gold again! Backed by incredible success over the past 12 months, the expert content creator and social media consultant has grown her audience by 18 per cent (target was 15 per cent), collaborated with 18 pro brands and her turnover has almost doubled. But what matters most to Chlöe is how the content resonates – she loves it when people message her to say how much more confident and capable they feel because of something she’s shared.

Other finalists in this category: Norman Boulton; Matthew Bradshaw, ÂPRE; Rebecca Jacques, Rebecca Jacques Hair; Charlotte O’Flanagan, Charlotte Paints Hair Studio

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The Visionary

 Emy Roccabella, Danilo Giangreco London
Since winning The Visionary last year, Emy’s experienced a shift in the way she approaches creativity. Becoming a Revlon Creative Artist marked a turning point – it has sharpened her eye, made her more aware of nuance, proportion, tension, silhouette and how each decision impacts the overall result. Her entry included work she created to prove to herself that she could grow, that her taste could shift. Clearly, the judges like the new direction – she’s now a two-time Visionary winner!

Other finalists in this category: Matteo De Vita, TONI&GUY; Dylan Jack McConnachie; Annabel Payne, TONI&GUY; Roman Sys

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The One to Watch

Elle Foreman, Tribe Salons
Elle is on a mission to make the industry better. And her efforts earned her a second 2025 It List award! A co-founder of two Tribe salons in London, Elle is bucking the self-employment trend by doing employment – but differently, with the emphasis on togetherness. “We collaborate, we train, we learn from each other and build a business that works for everyone,” she says. An expert educator, Elle trained four of Tribe’s apprentices, who are now on the salon floor taking upwards of £300k a year.

Other finalists in this category: Magdalena Campos, Ena Salon; Ella Fisher, Hair Artistry; Phoebe Friend; Rebecca Jacques, Rebecca Jacques Hair; Francesco Merico; Meg Piper, Solstice Hair Studio; Andrew Plester, Arkive by Adam Reed; Jacob Scully, ScullyScully; Ellie Smith, Smith England

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