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The V&A’s Fashion in Motion shows make catwalk couture accessible to a wider audience. Elegantly set against the backdrop of the museum, the ongoing series of catwalk have spotlighted work from some of the greatest designers of our time. In the most recent event, the inaugural winner of Netflix’s Next In Fashion, Korea based designer Minju Kim, shared a glimpse into her joyful, bold style. In a cohesive symphony of youthful playfulness and avant-garde haute couture, Minju’s signature style delivered bold shapes complimented by feminine characteristics.
In partnership with L’Oréal Professionnel Paris, the hair team was led by Andrea Daley, who created bespoke styles for each model. Inspired by macramé and Korean knots, the core look featured micro-braiding, knots and twisted detailing combined to give a little edge to girly styles.
“The styles are adaptable for most hair lengths and textures,” says Andrea. “The ‘mix and match’ braids allow for multiple styles from one look and work as a perfect hair up for festivals too.”
Get the look
Step one: Prep the hair using L’Oréal Professionnel Paris TECNI.ART Pli to give a mailable texture without compromising on shine.
Step two: Part the hair in the centre, from hairline to nape.
Step three: Subdivide the back into four sections (top right finishing just above the ear, top left just to the middle of the ear). Ensure the partings are obviously asymmetric to recreate the look.
Step four: Split the right-hand side into two ponytails. The top should be high, with the lower one secured at the nape to exaggerate the difference in balance.
Step five: Now, twist the top ponytail into a short rope braid with the majority of the length left out.
Step six: Plait the below ponytail and intertwine the length of the rope twist.
Step seven: On the left-hand side, scalp braid from the hairline to the middle of the ear and then plait.
Step eight: Then, braid the below section into a skinny plait.
Step nine: In front of the ear and on the hairline, loosely release the baby hair using the palm of your hand for a softer edge.
Step 10: Finally, smooth the tails of each braid and the loose hairlines using the L’Oréal Professionnel Paris Steampod for a glass-like finish.
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Kay Kwok is a Hong Kong fashion designer known for his futuristic and contemporary designs. He combines avant-garde fashion with digital influences to create an unconventional aesthetic, perfectly exampled by a 3D-printed custom-made art piece designed for Beyoncé’s Renaissance tour.
His first time working with Kay Kwok, this season Nick Irwin transported us to another planet with a futuristic hair look centred around the concept of hair barcoding. The idea behind the show was to tap into Kay’s references towards futurism, while also maintaining the individuality of each model. With this in mind, Nick and his team were able to craft an almost barcode-like effect using a gelled strip placed in certain areas of each model’s hair.
The Session Label hero products
The Jelly
“We’ve set the hair with a great product called The Jelly, which gives you a glossy, almost plastic, futuristic feel with the finish. It’s a lightweight gel that you can comb and manipulate the hair with.”
The Coat
“The Coat is a super, super light shine spray. If you use lots of it and spray close to the head, it makes the hair super glossy. We’ve used that with a wide-tooth comb over the surface to a give an almost barcode-like feel to the hair.”
The Strong
“To make the hair hold in the area we’ve added the gel strip, we use The Strong – a super strong hold hairspray.”
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“I love this ’70s blow-out because it has really moved from a trend to something more classic. People love it, the flicks and texture always perform super well on social, and also it’s such a fun look to add colour with too!”
Once sectioned I use the dryer and round brush, starting around the face and over-directing the hair forward as I blow the ends backwards. I go over each section a few times and switch between hot and cool to really seal in the curl and volume. It’s important to use lots of tension and pull the hair out as you dry. Once I reach the crown, I like to alternate the direction I dry – some towards the face and some backwards – but I still over-direct the roots forward.
After the hair is dried, I leave it to cool ideally for around five minutes so it can really set. I then spritz with lots of Amika Un.Done Texture Spray and get my hands in and massage the roots, this breaks up any section marks and helps me to see how the hair is falling. Next, I tilt the head back and brush the hair upside down to create as much width as possible, before applying more texture spray.
Always use your fingers to manipulate the hair so it sits exactly how you want! You can finish with hairspray, but personally I prefer texture spray as it is drier and keeps the hair looking more modern and fluffy. This finish is perfect for creating the ultimate Insta hair.”
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