Commercial looks inspired by emerging trends for the year ahead.

COMPANY: Hair In Motion 
CREATIVE DIRECTOR: Charles Gray
HAIR TEAM: Guy Kleinhaus, Rachel Dee, Alessandro Barca, Steven Buzassy, Adam Cunningham 
MAKE-UP: Margareta Farkas
PHOTOGRAPHY: Matt Willcocks

Issey Hyde’s collection redefines holiday glamour, blending high fashion influence with unapologetic opulence. Designed to dazzle, each look captures the essence of couture-inspired elegance. 

HAIR: Issey Hyde

PHOTOGRAPHY: Federick Wilkinson

MAKE-UP: Danielle Wetherell

MODELS: Natalie S – Revoult Models

Lucy – twenty8 model management 

Claire – twenty8 model management  

STUDIO:  Stā Studios 

A fusion of color, texture, and design, this collection elevates hair to new heights. Angular silhouettes, cascading waves, and intricate braids become the medium for bold, sculptural statements

SHOOT LEAD AND EDUCATOR: Darrel Starkey 

PHOTOGRAPHY: Desmond Murray

STYLING:Lewis Cameron

HAIR IMAGE 1: Shannon Jones and Jade Mills

HAIR IMAGE 2: Emma Mulvihull and Desmond Murray 

HAIR IMAGE 3: Carol Ritchie and Olivia Brady 

HAIR IMAGE 4: Leanne Jones

HAIR IMAGE 5: Lexie Webster and Michelle Summer Davies 

In this sleek, pop-art inspired collection, Joanne O’Neill delivers bursts of bold pigments with an avant-garde twist, blending architectural lattice structures with a fresh fashion finish. 

HAIR: Joanne O’Neill

PHOTOGRAPHY: Glenn Norwood 

STYLING: Jools Thompson

Ethereal Flow from Sarah Mason showcases her mastery of colour technique, melding sumptuous shades to deliver mesmerising movement. 

HAIR: Sarah Mason, using Wella Professionals.

ASSISTED BY: Michelle Murphy

PHOTOGRAPHY: Leo Hoang 

MAKE-UP: Katie Moore

STYLING: Sarah Mason, with knitwear by Colin Burke.