The House Of Keune Welcomes Sorbie

All Trevor Sorbie salons will also transition to Keune Colour

by AMANDA | INFORM

A year after first partnering, Trevor Sorbie salons and Keune are launching a new salon concept inside The House of Keune in London.

In addition, all Trevor Sorbie salons will be switching to Keune Colour, strengthening the creative and education alignment between both brands.

The new concept salon will offer a setting built around creativity, collaboration and culture, with sorbie at The House of Keune representing the next step in their collaboration, pitched as a blend of Trevor Sorbie’s heritage of artistry and education with Keune’s commitment to supporting the professional hairdresser. A full brand launch is planned for early 2026.

“Our partnership with Keune has grown naturally through shared values: creativity, education and putting people first. Sorbie at The House of Keune is a concept shaped by those values, a collective for modern hair culture where craft meets freedom and individuality meets community,” said Bree Davie, chief executive of Trevor Sorbie International. “Choosing Keune Colour across all of our salons is a continuation of this alignment, giving our teams tools and innovation that support their craft and the experience we want to deliver.”

“The introduction of Keune Colour across Trevor Sorbie salons reflects our shared commitment to excellence, creativity and innovation,” added Darren Potter, general manager of Keune UK & Ireland. “The launch of sorbie at The House of Keune is a truly significant moment for both brands. It represents artistry, community and the exciting future we are building together.”

Timely Unveils New Financial Literacy Education For Salons

New course aims to strengthen businesses as a major report highlights cracks in the industry

by AMANDA | INFORM

In a bid to tackle the growing financial instability facing the hair and beauty sector, Timely has teamed up with financial education platform The Curve to launch a new seven-part financial literacy course designed specifically for salon owners, freelancers and solo practitioners.

Hosted on Timely’s online platform, the course aims to give professionals the tools to price sustainably, manage profits and build long-term resilience. It follows the release of a joint report ‘Is Beauty On The Brink?’, which uncovers the alarming extent of the industry’s financial fragility.

According to the findings, 21 per cent of UK salons are operating at a loss, while two in five could face closure within a year without intervention. Despite powering a £30 billion industry and supporting almost half a million jobs, thousands of microbusinesses are working on margins so tight that a single no-show or rent increase can threaten their survival.

The report also reveals that many professionals undercharge to stay “affordable”, while rising costs and unpaid admin time push earnings close to, or even below, minimum wage. The pressures, experts warn, remain largely invisible to policymakers despite posing a risk to high-street vitality and employment.

“Financial literacy is a lifeline,” said Sophie Hallwright, co-founder and co-chief executive of The Curve. “By giving beauty professionals real financial confidence, we help them secure their futures.”Timely’s UK&I managing director, Oliver Smith, added, “Far too many practitioners are forced to try and survive on unreasonable margins, [but] this sector is resilient. With the right education and support, it can thrive again.”