explore news CONVERSATIONS HEADER Creative head x authentic beauty concept techniques header inform home inform freelance content connect home connect inform header home explore documents header creative projects header
The Wonderful World of Wicked’s Hair Design: An Exclusive Conversation with award-winning hair artist, Frances Hannon

The Wonderful World of Wicked’s Hair Design: An Exclusive Conversation with award-winning hair artist, Frances Hannon

The Wonderful World of Wicked’s Hair Design: An Exclusive Conversation with award-winning hair artist, Frances Hannon 

Behind the scenes with the creative force who gave each corner of Oz its own hair identity in this year’s most-discussed film 

by CAITLYN | CONVERSATIONS

Frances Hannon
When tasked with creating the hair designs for one of the most anticipated film adaptations of the decade, Frances Hannon knew she had to strike a delicate balance between honouring the beloved source material and crafting something timelessly cinematic. As the award-winning hair designer reveals in our exclusive interview, bringing Oz to life required an army of talented artists, innovative techniques and meticulous attention to detail. Having just completed what she describes as “maybe the hugest creative film I have ever had the pleasure of working on,” the veteran hair designer is eager to share the magic behind bringing Oz to life, one strand at a time. 

From 4 AM call times to managing teams of over 100 artists, the scale of Wicked‘s production required military-like precision combined with creative innovation. “We had roughly 300 crowd in the chair, as well as 80 plus principals on set at a given time,” Frances explains. “The main actors, like Cynthia and Ariana, would often be in the chair at 5 AM, which means your artists are there at 4:30 to be ready and set up for them.” 

But such a massive undertaking doesn’t materialise overnight. Let’s go back to the beginning of the story, before the magic of Oz came to life, before the first wig was styled or character was designed. 

 “When Wicked came out, I took my two daughters to see it several times because they adored it,” she shares. “I loved the theatre production, and The Wizard of Oz was such a part of my world growing up. So, when Jon [Chu] chose me, I felt incredibly lucky.” 

This personal passion shaped Frances’ approach, but collaboration was key. Working closely with costume designer Paul Tazewell and director Jon M. Chu, she developed distinct visual identities for every corner of Oz. “We weren’t tied to anything,” Frances explains. “Jon and Marc [Platt, producer] were wonderful collaborators and allowed me to bring all my ideas to the table.” 

The process began with the principal characters. An early test with Cynthia Erivo revealed a critical insight for Elphaba. “We had the green ready, but the original hair colour didn’t work. It was immediately clear that it needed adjustment,” she recalls. 

The Inspiration  
For Elphaba, the journey is reflected in her hair. “Elphaba as a character has no vanity,” Frances explains. The solution came in the form of micro braids, which brought depth, texture, and a sense of history. “It really had a background to it that worked for our Elphaba,” she says. 

As Elphaba grows in her power, her hair evolves subtly. “We made her hair longer, darker, and slightly wilder to reflect her strength,” Frances adds. These changes had to work in harmony with the rest of her design. “With the dark hat and high-necked black costumes, it was important to keep her face clear so the audience could always read her emotions.” 

For Glinda, the keyword was “timeless.” Frances designed her early look to feel soft, accessible and glamorous. “For her younger days, we kept her hair shorter, a much warmer blonde, and styled it very simply — like a little clip to one side, sort of keeping her quite old Hollywood looking, but being very accessible to our world now,” she explains. 

As Glinda steps into her role as the Good Witch, her hair transforms into something more elaborate. “It becomes longer, paler and the styling follows the curves of the set and costume design,” Frances notes. “We wanted her look to feel timeless, so it could still resonate in 30 or 40 years.” 

But creating these distinct character looks was only part of the challenge. Frances and her team had to develop unique visual identities for each region of Oz, ensuring that every citizen’s hair told a story about where they came from and their place in this magical world. 

For Munchkinland, the aesthetic was textured and colourful. “It’s an agricultural region — their hands are stained with tulip dye, and their hair reflects that working life,” Frances explains. “We went for reds of a million shades and simple styles as if they’d done it themselves under their hats.” These choices weren’t just aesthetic – they helped identify Munchkins even when they appeared in other settings. “You had to be able to distinguish them in any room, like in the Shiz University, or Ozdust Ballroom.” 

Emerald City, in contrast, was sleek and extravagant. “It had to feel sophisticated, architectural and controlled,” Frances says. “We mirrored that in the hair, beards and facial hair, drawing inspiration from shapes in architecture and nature.” 

Even smaller details were meticulously considered, like the beauticians in the Emerald City nail salon. “They only had two types of coloured hair,” Frances reveals. “I used that kind of uniformity in several areas to create visual cohesion.” 

For Winkie Country, the palette was cooler and more polished. “It’s all blues and darker, cared-for hair,” Frances says, while the Uplands, Glinda’s homeland, were inspired by Scandinavian tones. “We kept it blonde and fairer, reflecting that softer, lighter palette.” 

Technical Execution 

The ambitious scale of Wicked demanded technical mastery. “Wigs were the backbone of the film,” Frances explains. “We baked hundreds of wigs overnight in industrial ovens to ensure they held their shapes throughout 12-hour days of dancing, singing and stunts.” 

For Elphaba’s character, those micro braids became a cornerstone of her look. “We plaited them directly into the wig to add structure and control. It was labour-intensive but worth it because the braids held beautifully while giving us that raw, textured edge we wanted.” 

Glinda’s hair, in contrast, required a delicate touch. Frances relied heavily on steam-heated rollers and tonging to create soft, sculptural waves. “Her hair had to look light and romantic but still hold its shape. We used very lightweight products to keep the texture alive without weighing it dow.” 

Durability was a constant focus, especially for Elphaba and Glinda. “You can’t have hair falling apart halfway through a scene,” Frances notes. The solution came in the form of hand-tied, layered pieces and strategically hidden micro braids that locked styles into place without sacrificing movement or realism. “We had to think about every action the actors would take — from running to spinning to cartwheeling — and prepare for it.” 

From intricate braiding to maintaining durability for high-energy choreography, the sheer scope of the project demanded nothing less than perfection. 

For the crowd scenes that brought Oz to life, speed and precision were key. “We sometimes had just minutes to transform hundreds of extras,” Frances shares. Munchkinland’s textured, colourful styles relied on a mix of pre-dyed wigs, quick setting, and clever styling tricks. “We wanted it to look organic — like they’d done it themselves — so we focused on layers, natural shapes, and imperfections.” 

In stark contrast, Emerald City’s sleek and sculptural looks required meticulous styling and polishing. “It was architectural in its detail,” Frances explains. Beards and facial hair were just as carefully considered. “Everything was about control and sophistication — from the angles of the hairlines to the way curls were set and positioned.” 

Frances’s team had to be concerned with more than just human hair, including the hair on Fiyero’s horse. “We shaved and dyed the horses’ manes and tails with a Japanese product that had been rigorously tested for safety,” she reveals. To enhance the look, they added blue-dyed hair extensions, adjusting the direction of the manes to ensure a uniform visual flow on screen. “It’s the kind of detail most people won’t notice, but it all contributes to the film’s overall aesthetic.” 

Words to the Wiser  

For those aspiring to work in film and television, Frances shares practical advice, grounded in her years of experience. The first step? Develop a wide-ranging skill set. “You need to learn wigs, extensions, cutting and dressing,” Frances emphasises. “You’ve got to know all of it. If you can get experience in theatre, I’d say go for it because theatre teaches you durability — that’s so important in film.” 

Durability is a recurring theme in her work. “Whatever you’re creating, it has to last. On a film set, the style might have to hold up for hours, through stunts, movement, lighting and sweat.” Knowing how to prepare hair to withstand these conditions is an essential part of the job. 

Equally important is the ability to collaborate. Hannon stresses that film is a team effort, requiring open communication across departments. “You’re constantly working with the costume designer, the director and the actors to align everything. It’s about the character, not the hair itself. You’re there to serve the story.” 

 

 

For those just starting out, persistence is critical. “You’ve got to keep going and keep knocking on doors,” she advises. Breaking into the industry takes determination and a willingness to begin wherever opportunities arise. 

Above all, Frances encourages young artists to stay curious and committed to their craft. “Learn as much as you can, take every opportunity to practice, and never stop trying.” 

Additional Credits:

Principal Key Make-up and Hair artist- Sarah Nuth

Key Hair and Make-up- Johanna Neilsen

Crowd Supervisor- Laura Blount

Make-up artist to Elphaba- Alice Jones

Hair stylist to Elphaba- Sim Camps

Make-up Artist to Galinda- Nuria Mbonio

Hair stylist to Galinda-Gabor Kerekes

Make-up artist to Jeff Goldblum-Vicky Lange

Make-up artist to Jonathan Bailey- Lara Prentice.

 

“I Wanted To Be Somewhere Where Everything Is Designed For Me, The Hairdresser”

“I Wanted To Be Somewhere Where Everything Is Designed For Me, The Hairdresser”

“I Wanted To Be Somewhere Where Everything Is Designed For Me, The Hairdresser”

Inside Host Manchester, the brainchild of scalp bleach expert Sarah Louise Keane.

by KELSEY | CREATIVE PROJECTS

Located just minutes from Manchester Piccadilly on historic Ducie Street, Host Manchester offers hairdressers a home-from-home – a bespoke space which puts their craft firmly in the spotlight. Set in the iconic former ‘Home’ nightclub, the space captures the spirit of innovation and individuality, packed with unique details and nods to Mancunian culture, like the carefully curated prints seen on the gallery walls.

Spanning two floors, the light, spacious space is the epitome of thoughtful design, with every detail considered with the hairdresser in mind.  “The biggest thing for me – not just as someone who teaches who needs a space designed for that – but as a hairdresser who works for herself, I wanted to be somewhere where everything is designed for me, the hairdresser,” Sarah says. “As nice as it is to have a dimly lit backwash, if you can’t see what you’re doing, it’s not ideal,” she adds, laughing.

The three key areas which the space addresses are light, layout and the backwash area. First and foremost, there are massive windows which span both floors. There are also 36 Daylight Bars that mimic natural light, ensuring perfect visibility no matter the weather – ideal for the many days of rain that Manchester is known for!

The backwash areas are strategically placed to maximise the benefits of natural light upstairs, while downstairs, the event and education space has been designed for creativity and learning.

The hairdressing stations have also been carefully positioned to take full advantage of the natural light flooding, ensuring that every station is bathed in optimal light. The thoughtful placement also encourages collaboration through an open, inviting atmosphere. “We wanted to create a space where everyone can come together – whether that’s a hairdresser working behind the chair, someone who does education, or people like Peter [Host’s co-founder], who wants to have a branded event,” Sarah explains. “We can do it all under one roof!”

Related

“I Am 100 Per Cent Confident In Saying That We Lead The Way In Extensions”

“I Am 100 Per Cent Confident In Saying That We Lead The Way In Extensions”

“I Am 100 Per Cent Confident In Saying That We Lead The Way In Extensions”

Victoria Lynch has been ‘doing hair’ since she was 13. But spotting a gap in the extensions market back in 2003 propelled her to the forefront of the industry, running a hair extensions business, Additional Lengths, worth millions. Creative HEAD sat down with the North East-based entrepreneur as she embarks on the next ambitious phase of her business.

by CATHERINE | DOCUMENTS

Victoria Lynch

Victoria Lynch, founder of Additional Lengths and Remi Cachet

There’s a page on the Additional Lengths website called Victoria Lynch’s Hair Story and it makes fascinating reading. It’s a look back at the brand founder’s journey from doing family and friends’ hair at age 13 in her parents’ spare bedroom to building a UK-leading hair extensions empire in a global market that’s projected to grow from $4.8bn in 2024 to $10.78bn by 2032. It’s a tale of ingenuity, bravery, sacrifice and resilience that few would be capable of – and sends out a clear message that Victoria Lynch is a force to be reckoned with.

When you look back on your business, what do you see?

I’ve seen the journey go from nothing to absolutely blowing up globally. Aesthetics have become part of our DNA and we’re living in a world now where there’s no taboo about anything. It’s okay to have a face lift and a nose job. Hair extensions and wigs have become part of normal life. I can leave the house in the morning without make-up so long as my hair looks good.

You launched Additional Lengths in 2003 selling hair extensions directly to consumers. At what point did you decide to supply to hair professionals?

Additional Lengths was started as a small business primarily to cater to my own needs. Ten years down the line, when hair extensions were still very much in their infancy, I wanted to expand, but Additional Lengths was known as a budget range and I knew I would need something different to attract high-calibre trade professionals.

And the only way I could achieve that was to create something new that could hit the ground running because of the knowledge, experience and supply base that I had built up by then. I knew how to research and develop products, I knew what to look for in terms of quality, delivery, specifications. And I knew I could tailor everything to a professional audience and show up with what they needed before they knew they needed it! So, that’s how and why Remi Cachet came about. I let it look as if Additional Lengths was the official authorised distributor of this amazing new brand on the block, but in reality Remi Cachet is not a business – it’s a brand that I own under the Additional Lengths umbrella.

You started Additional Lengths with a £1,500 loan from the Princes Trust and went on to report sales of £17.6m in 2023. What has driven that growth?

Our innovations lead the way. And I am 100 per cent confident in saying that we do lead the way in extensions. If there is something we don’t do, it’s because it’s a gimmick; it’s not a longterm solution for clients and stylists. I’m very big on sustainability and recyclability, especially when it comes to raw hair. It takes five years to grow 20-inch hair, so if someone removes it after a few months, disposes of it and buys new hair, that’s not okay. I could sell twice as much if I encouraged that cycle of replace, replace, but for me it’s not about the money, it’s about how I impact and show up in the industry. My background is extensions, I’m a Level 3 hairdresser, I’m a qualified educator and I’m very industry-focused. I see it as my responsibility, as an industry leader, to help the next generation flourish in their business by delivering a product that makes their clients feel like they’ve got a return on investment too. The priority for me is quality and creating a product that is reusable time and time again.

As the market grows, does it get more cut-throat, too?

It has become very competitive. I’ve had to get design protections on certain products I’ve created because we add new products colours to our portfolio, but then people copy us left, right and centre. But that doesn’t bother me because it sits well with who we believe we are, which is the natural born leader of hair extensions. Everyone in the industry knows we’ve been the first to launch major changes.

The market has become saturated with so many new brands coming in, but at the same time, some of what used to be the bigger names have faded into the background because they didn’t evolve in the way their customers needed them to. These businesses are not being run by hair professionals but by business people who don’t understand the needs of their customers.

Victoria is determined to be transparent about the supply chain behind her business

Your extensions brand Remi Cachet is currently going through a major rebrand. Why now, and what do you hope to achieve?

Over the last eight, nine years we have evolved, but not from a colour palette or logo point of view and so we needed an update there. But in terms of sustainability things had to change, too, and we’re looking at our packaging and asking ourselves what materials we can tap into so we can meet our sustainability targets. But in all honesty, this is less about what the packaging looks like – as a brand we don’t need to put glitter or polish on anything – it’s about the product inside, and we’re keeping our customers updated as we go along about the changes they can expect.

You’ve posted a video on your socials that deals with your supply chain and how Remi Cachet products are sourced and produced. This full transparency approach is quite rare in extensions, so why have you gone for it?

I think being honest and transparent is the best policy and it’s why I am respected by and have such a good rapport with hair professionals. They don’t just want me to inspire them, they rely on me and my brands to grow their businesses, and they’re able to do this because we offer them an ethical, transparent alternative that their clients want and need. It’s why I focus more on the trade side of things because consumers are not loyal – they will buy from wherever they see the best deal is. Whereas, when you give  professionals what they need and they know they can’t get anything better, they will keep coming back. And that’s how businesses grow, so collectively we’ve grown together.

Training is such a big part of extensions but traditionally usually paid for by the salon owner. With so many hair pros freelance now, are your training programmes taking a hit?

Far from it. What we’re seeing is individuals coming on our courses who want to invest in themselves or their business because it brings so many rewards. The benefit of having hair extensions within your offering is that when a business gets challenged – for example, by clients stretching out that time between appointments, or when something like the Budget adds extra costs to your overheads – you will always have more bums on seats because you deliver more services and you can cater to a wider audience. So, extensions are going to help you get through those economic downturns. If you don’t evolve as an individual and offer more, you’re always going to restrict your own growth.

You’ve come a long way since setting up in your parents’ spare bedroom. What does a working day look like for you nowadays?

Well, I’m busy leading a senior leadership team, a board, 40 employees… I have meetings coming out of my ears right now [laughs]! I’m focusing on our growth in the US, which is where I need to be, where the business needs me, so we’ve just taken on a brand ambassador, Sarah Ashley, who’s been advocating Remi Cachet for years now, and we’re doing lots of the trade shows – we launched in Orlando and we’ve just done San Antonio, then we’ll do Anaheim in February, Chicago in April, then it’s back to Orlando in June. And so the cycle begins again!

Have you ever taken on investors within your business?

I do have investors, but not because the business needed money. Our investors are Growth Partner and they have a minority stake in the business, so I’m still very much in charge and driving the business. But the reason I went with Growth Partner is because it’s headed up by [HomeServe founder] Richard Harpin, who recently sold his business for £4bn. His entrepreneurship is very different to how private equity look at things, which is to strip everything back to the bones, remove the people, the quality, the culture, and then sell it on. And I wouldn’t allow that in my business because for the last 20 years I’ve been about quality and delivery and no price tag is going to determine my choices there.

But especially now where we have our sights set on the US, and it’s about deciding when we register our entity, what’s the trigger point for getting a distribution base out there and all these big decisions… I was thinking, ‘I can’t keep banging this drum on my own forever’. So, at some point I had to let someone in the door.

I’ve never worked in a business or corporation where I’ve been mentored and coached, and the reason I’ve let Growth Partner into my business is to tap into their experience, their networks and to be able to share my thoughts and ideas with a board or pick up the phone and ask for help or advice.

And the reality is that working with Richard, having exposure to a whole new world of people that I simply didn’t have access to being trapped in my own world up in the North East, it’s given me a new level of aspiration. I really do need to think about the future now. I am getting older, and what does the future look like? If I could achieve a fraction of what he’s achieved, and be able to have that true work-life balance one day, be able to repay my family for all the sacrifices they’ve made by investing in them, that would be incredible.

“We’re Curating Something Special Here” – Inside The Noir, Edgy Revamp Of Josh Wood’s Atelier

“We’re Curating Something Special Here” – Inside The Noir, Edgy Revamp Of Josh Wood’s Atelier

“We’re Curating Something Special Here” – Inside The Noir, Edgy Revamp Of Josh Wood’s Atelier

A decade on, the iconic Notting Hill salon has transformed into a sleek, modern space with
a bold vision – blending high-end design, artistic flair and next-level support for its talented team.

by MADDI | CREATIVE PROJECTS

A decade after its initial launch, the Josh Wood Atelier has enjoyed not only an interior refresh but a business rethink, too. Design group West and Vittori were brought on board to elevate the space. “I wanted it to look slick, stripped back, modern,” says Josh. “It’s a little more noir, slightly edgier. We’ll be hosting art and flower installations, so we need to have a backdrop that can keep evolving.” His favourite element? A pink quartz underlit table in the colour room: “It glows,” he whispers, describing it as his pièce de résistance. “It took some doing with engineers because those quartz bricks are quite heavy. It was a labour of love.” 

This transformation wasn’t just aesthetic; it reflects a shift in the Atelier’s ethos. Josh explains, “We wanted to think about the next five to ten years and what the industry might look like. It’s about creating a much cleaner, crisper space – a blank canvas – using very high-quality furniture and materials. The design before was quite full-on and we pared it back to focus on timeless functionality.” 

Located in Notting Hill, just behind Holland Park tube station, the Atelier aims to strike a balance between its international reputation and a local salon feel. “A lot of our clients are high-profile or high-net-worth individuals, and their image is incredibly important. But they don’t see hair as separate from their overall look – it’s about the full picture,” he explains. “So, we think about how they’re going to look and feel at the end – whether they need brows, lashes, nails or make-up. We’re a one-stop shop for incredibly time-starved clients.” 

The redesign also prioritised flexibility, allowing the space to evolve over time. “The upstairs floor, for example, used to feel more curated with old furniture I’d collected – library tables from France, a black metal chest from America. Now, we’ve stripped it back so it’s more open and adaptable. I dream of hosting a sculpture exhibition up there one day,” Josh shares. 

Beyond the physical changes, the Atelier now operates more like a talent management agency, nurturing the careers of its self-employed stylists, including The It List Editorial Stylist winner Mike Mahoney. “The industry has shifted,” Josh explains. “Most people here are self-employed and running their businesses. We encourage their growth, whether that’s through creativity or building a team. We act almost like agents, helping manage both their salon clients and creative work. If someone has a big job, we’ll take care of the logistics so they can focus on their craft.” 

Clients have embraced the changes wholeheartedly. “They love the freshness and cleanness of the space,” Josh says. “But more than that, they appreciate the spirit of the business. We’re curating something special here, from partnering with Chanel for make-up at Claridge’s to introducing Bio Sculpture nails and collaborating with local food producers. It’s all about creating opportunities and taking the headache away from the team, so they can focus on what they do best – being creative.”  

Related

“Going Grey Is Fine If A Client Suits Grey Hair, But They Are The Exception”

“Going Grey Is Fine If A Client Suits Grey Hair, But They Are The Exception”

“Going Grey Is Fine If A Client Suits Grey Hair, But They Are The Exception”

Salon owner Gustav Fouche discusses the pros and cons of clients transitioning to grey and why ‘growing old gracefully’ isn’t the same for everyone

by KELSEY | CONVERSATIONS

bebop team members
Gustav Fouche
“I always say going grey is fine if a client suits grey hair, but they are the exception. For most people, they see ‘going grey’ as just leaving the hair to go grey naturally, which doesn’t work, because it doesn’t suit the skin tone. It requires work to make grey hair look good.”

“More and more, I see other hairdressers suggesting clients transition to grey but that massively impacts business. All of a sudden, clients think, ‘Oh, we can just leave our hair.’ It encourages them to leave the salon and do nothing with their hair going forward. The result? You have regulars who used to visit every six weeks now no longer visiting at all.”

“A lot of people discuss growing old gracefully, but what does that even mean? It’s each person’s individual wants and needs. For my clients, I encourage them to be outrageous. I love outrageous. Let’s shock the people. When people walk in the street, let them look at us, be quirky and bring out all your uniqueness. That’s what I love. If your uniqueness is to be very Chanel, then that’s fine. And if your uniqueness is to be very Alexander McQueen, then that is also okay. But let’s bring some personality, whatever level of scale that is, let’s encourage clients to show it in their looks, whatever their age.”

“Really look at your client. To give them the most flattering result possible, the perfect grey requires salon services. That may not be every six weeks, but rather an appointment every eight to 10 weeks (or at the most four times a year) to make the grey creamier, to add texture or whatever is required for them to look amazing.”

“A lot of people discuss growing old gracefully, but what does that even mean? It’s each person’s individual wants and needs.”

“We need to look at ways to keep them coming back – it’s the same for balayage clients! If you only see a client once in four months, do you realise how many clients you need to see to actually have a full diary? On a typical day, if you see six clients and they come every four months across a five-day working week, that is 30 clients. If you think of this across a four-month cycle, that’s 500 people that you need to have as clients. That is massive for a general diary, which is typically 180 clients. The reality is you would need to see double the number of clients to have the same outcome.”

Gustav with his client June

“As an industry, we need to look at how we will survive. I have grey-haired clients, but they will see me for a gloss, toner or neutralisation. They do not leave their hair to its own devices. Look at each client as an individual and see what you can do to enhance because every single client’s hair can be enhanced. And it may be very subtle. Speak to your clients – find out what they like and what they dislike – and tap into what makes them unique. The key is offering bespoke services tailored to their needs.”

Gustav’s salon

“A lot of my older clients now have a pink or purple piece in their hair, and that is the attitude that we should embrace. Let’s uplift people. Let’s take them to a place where they can stand and look and just be happy and confident. I think women are the best things ever, and we as hairdressers should celebrate them and help them grow in confidence by bringing out that inner reliance in them. I think that is is the true skill that hairdressers have.”